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campaigns

BP Promotes Daily Deals, London 2012 Sponsorship

Posted by Sheila Shayon on September 6, 2011 03:01 PM

Here's an unexpected entrant in the daily deals fray: BP, which has launched a location-based daily deals service to reinvent the brand and dip a toe in the muddied waters of consumer engagement one year after the disastrous Deepwater Horizon oil rig explosion in the Gulf of Mexico.

The offers, available only to consumers in the UK, are being updated on BP’s corporate website .The tagline for Today’s Offers: ‘Keeping BP’s great offers at your fingertips.’ What a difference a year makes as sales and deals strive to trump a company’s performance track record once again.Continue reading...

brand news

In the News: Comcast, Unilever, Ford

Posted by Dale Buss on September 27, 2010 09:00 AM

In the News

Comcast and GE name Comcast COO Steve Burke as new CEO of NBC Universal, replacing Jeff Zucker after the NBCU sale to Comcast closes. 

Alberto Culver has been sold to Unilever for $3.7 billion in cash.

AIG will lose the US Treasury as a part-owner.

Apple's Ping music-based social network incorporates users' iTunes libraries.

Barnes & Noble ownership battle nears its climax.

BP pressured to restore reputation and stock price as new CEO Robert Dudley takes the reins on Friday.Continue reading...

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