Jewish Charities Rebrand For Clarity

United Jewish Communities (UJC) has rebranded itself The Jewish Federations of North America. Kind of.

As the organization representing nearly 160 local Jewish Federations and 400 independent network communities across the continent, the UJC (or, now, JFNA) says it undertook the rebrand to "create a stronger continental brand and market positioning for the Federation system..." and "to align with and reflect the Jewish Federations’ naming." The rebrand includes a new logo.Continue reading...