brand news
Posted by Dale Buss on June 11, 2012 09:01 AM

AOL faces crossroads with shareholders at annual meeting.
Airbus may take eight weeks for A380 wing fix.
Apple rumor mill churns ahead of WWDC announcements this week as it beats Google for loyalty of app developers.
BBC hires marketing chief from Diageo.
BMW and Audi post record sales as China boom continues.
CNN reportedly close to acquiring Mashable.
Domino's overseas business now beats U.S.
Facebook already appears past days of wild user growth.Continue reading...
More about: Brand News, 3M, AOL, Adidas, Airbus, Apple, Audi, BBC, BMW, CNN, Domino's, Facebook, Funny or Die, GE, Gillette, Google, Honda, IBM, Interbrand, Jenny Craig, Kraft, Lenovo, LinkedIn, Lululemon, McDonald's, NBC, Noodles & Co., P&G, Peeps, PepsiCo, Roche, Starbucks, Subaru, TD, Toronto, Toyota, Tumblr, Twitter, UnitedHealth, Walmart
brand news
Posted by Dale Buss on February 9, 2012 09:04 AM

Apple tightens up on apps again, frustrating developers.
Blip.tv gets fresh funding, drops .tv from brand name.
Chrysler CMO personally approached Clint Eastwood about Super Bowl ad just as he did Eminem a year ago.
Corona supports cancer research with promo.
Google nears launch of cloud-storage service.
Groupon reports net loss in first quarterly filing after IPO.
Honda aims to reclaim its luster.
Mattel launches new global campaign for Barbie.Continue reading...
More about: Brand News, Apple, Barbie, Blip.tv, Chrysler, Corona, Clint Eastwood, Google, Groupon, Honda, Mattel, McDonalds, Nesquik, Nestle, Panera, Pepsi, PepsiCo, QVC, Reckitt Benckiser, Tata Group, UnitedHealth
brand news
Posted by Shirley Brady on November 23, 2010 09:00 AM

Apple announces Black Friday sale.
BP's $2 billion Gulf compensation fund fails to quell critics.
Citi launches "financial capability" site to educate consumers.
Coty is buying Philosophy, one of of Oprah's "Ultimate Favorite Things" brands.
Disney's video games chief steps down.
Gawker forced to remove Sarah Palin book excerpts.
GM plans 100-dealer network for Baojun in China.Continue reading...
More about: Brand News, AirAsia, Apple, Baojun, Benadryl, BP, Citi, Coty, Disney, Gawker, GM, Gmail, Google, Google TV, HP, Issa, J&J, J. Crew, JiWire, Kate Middleton, Kinect, Microsoft, Motrin, NearbyNow, News Corp., Novell, Oprah, Philosophy, Royal Family, Sarah Palin, Steuben, Superdry, The History Channel, Time Warner Cable, Top Gear, Tune Hotels, Turner, UnitedHealth, Viacom, Virgin, Wi-Fi, Wireless Generation
brand news
Posted by Shirley Brady on September 21, 2010 06:30 PM

Twitter fixed a security bug that disabled its website version today, and plans to step up promoted tweets (as only one-fifth of its 160 million registered users follow brands or companies).
Adobe misses earnings forecast on sluggish sales.
AIG nears sale of two units to Prudential.
BlackBerry-maker RIM could unveil its tablet (nickname: the BlackPad) as early as next week.
Clorox unloads its STP and Armor-All brands.
DC Entertainment's non-publishing business is moving to Los Angeles as part of Time Warner shake-up.
Disney former executive assistant pleads guilty to insider trading charges.
GlaxoSmithKline sues Roche, Genentech over cancer drug patent.Continue reading...
More about: Brand News, Adobe, AIG, Armor-All, BlackBerry, Clorox, DC Entertainment, Disney, Genentech, GlaxoSmithKline, GM, Gucci, HSBC, IBM, NHL, NFL, MLB, Pfizer, Planet Hollywood, Prudential, RIM, Roche, Say Media, Six Apart, STP, Thompson, Time Warner, Twitter, UniCredit, UnitedHealth, VideoEgg, Wal-Mart, Wyndham
branding together
Posted by Sheila Shayon on April 14, 2010 01:45 PM
Yay, YMCA! We’ve always loved them – and now we remember why. In addition to a classic, iconic song, and years of physical empowerment for millions, they are now modeling a viable health insurance alternative.
Teaming with the United Health Group, one of the largest health insurers in the U.S., and Walgreens pharmacies, the Y is addressing Type 2 diabetes – in a very simple way.
New YMCA-based “Lifestyle Coaches” in seven cities will target at-risk people for whom losing just a modest number of pounds will significantly lower their odds of developing diabetes. The coaches are an add-on to a successful 16-week trial program already in place at nationwide Y’s, advising members on better exercise and nutrition.
Currently, 25 million Americans are estimated to have Type 2 diabetes, with an additional 60 million classified as pre-diabetic. That’s one in four adults who may have avoided diabetes through better nutrition and exercise to combat obesity. The cost of treatment that many diabetics? An estimated $200 billion annually.Continue reading...