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YouTube Product Placement (and Oreo) Take a Licking in the UK

Posted by Abe Sauer on December 3, 2014 10:45 AM

Like many problems, it started by licking Oreos.

Following YouTube channel AmazingPhil's Oreo "Lick Race" video in June, the UK's Advertising Standards Authority (ASA) warned vloggers (web video bloggers) that any brands that paid for product promotion within their videos must be clearly disclosed to audiences.

AmazingPhil's Oreo Lick Race has featured no such disclosure even though the segment did seem clearly sponsored. The ASA's announcement means all such YouTube (and vlogger) is unlawful in the UK if it does not contain an outright disclaimer.

brandchannel spoke with one UK-based product placement pro about this latest chapter in the UK's ongoing ham-handed approach to the blurring lines of product placement and native advertising. Continue reading...

that's entertainment

Fiat Chrysler's AMAs Coup Proves Brands Don't Need the Super Bowl for Buzz

Posted by Dale Buss on November 24, 2014 06:19 PM

While Fiat Chrysler is still gearing up for its Super Bowl ad assault, the company offered a taste of its new spirit on Sunday night with an unprecedented volley of TV commercials during the American Music Awards on ABC.

The telecast featured five different musical acts from Universal Music's Interscope label cozying up to the automaker's brands in some fashion.

"We are taking our ad time and almost handing it over to five artists, five bands," Fiat Chrysler CMO Olivier Francois told Variety. "This is how you generate the maximum bang for your buck."Continue reading...

brand news

In the News: Aereo, iPhone 5S, Billabong and more

Posted by Dale Buss on April 9, 2013 09:03 AM

In the News

Aereo TV streaming service from Barry Diller faces showdown with News Corp.'s Rupert Murdoch, who threatens to take FOX cable-only, as Intel cooks up its vision of future of TV.

Apple, which can now trademark iPad mini in U.S. and captured 74% of mobile app revenue in Q1, reportedly will release new iPhone 5S in "at least" two screen sizes.

Billabong in talks to sell out for $300 million.

Airbus juggles order book to meet record demand for A320neo Jet.

AT&T joins Boeing in backing U.S. cyber bill facing privacy fight.

Audi promotes in-vehicle Wi-Fi in new TV campaign.Continue reading...

brand news

In the News: HP, BP, BMW and more

Posted by Dale Buss on April 5, 2013 09:01 AM

In the NewsHP board shakeup and chairman exit gives CEO Meg Whitman a chance to shake off troubles.

BP faults Deepwater Horizon claims overseer, launches first brand-wide fuel loyalty program.

BMW prepares X4 crossover for U.S. market, makes vehicles greener with fewer cylinders, less gasoline.

Al Jazeera America hires CNN's Ali Velshi as anchor.

Amazon's Jeff Bezos leads $5 million investment round in Henry Blodget's Business Insider.

Apple reportedly signs music labels for streaming service as Google's YouTube clinches deal with Universal Music.

Best Buy may have turned the tide on showrooming Amazon.Continue reading...

brand news

In the News: Best Retail Brands, Coca-Cola, Starbucks and more

Posted by Shirley Brady on March 19, 2013 09:07 AM

In the News

Interbrand announces the 2013 Best Retail Brands report.

Coca-Cola honored with first Clio brand icon award.

Starbucks names new global CMO in former Sephora marketer Sharon Rothstein, as McDonald's passes Starbucks as most social brand.

Apple rumored to pull out the stops for the next iPhone to take on Samsung, which has replaced Nokia as top smartphone brand in China and confirmed it's developing a smartwatch to take on Apple's rumored wearable computer.

BlackBerry prepares to bring million-selling Z10 smartphone to U.S. on Friday with 100,000 apps.

Burger King hopes folks gobble up new turkey burger.

Carl's Jr. and Hardee's introduce Jim Beam bourbon burger.

Clorox introduces smart tube technology to packaging design.Continue reading...


Savior or Executioner? Industry Waits to See What Hilco Will Do With HMV

Posted by Mark J. Miller on January 30, 2013 12:07 PM

What will Hilco Consumer Capital do now that it has iconic music retailer HMV in its hands?

The company, which has previously acquired several other struggling brands like Polaroid, Borders and Linen 'n' Things, recently took over the bankrupt firm, paying off its £176m ($277.45 million) in debt to Lloyds and Royal Bank of Scotland.

The long-enduring HMV chain has 240 stores in Britain, Ireland, Singapore and Hong Kong, with about 4,000 employees in all. (In 2011, Hilco took in HMV's Canadian operations.) Its struggles come after Blockbuster, Tower Records and other once-dominant music and video retailers have declined or died off as digital delivery and online ordering continues surged.

Hilco is supported by media companies like Sony Pictures, 20th Century Fox, Universal Music and Warner Music, all of which will likely play a big part in the next step. Retail-Digital.com reports that those companies “have offered to cut the price of DVDs and CDS and are even considering offering the retailer better credit terms.” That could soon mean good deals for consumers.

HMV, a High Street staple in many British towns, and its iconic Nipper the Dog logo are sentimental favorites in the U.K., and the chain played a part in launching The Beatles.Continue reading...

games people play

Badgeville: Gamification 2.0

Posted by Sheila Shayon on May 31, 2011 11:30 AM

Badgeville is launching its Dynamic Game Engine today, which according to the social loyalty platform startup, is the most sophisticated gamification technology available.

Focused on increased brand loyalty and engagement, the patent-pending DGE lets marketers reward a series of interconnected behaviors based on multiple rules, including time-based mechanics, activity missions, and integrated game mechanics across virtually any digital property. 

“Gamification is the how, and loyalty is the why. We’re the Salesforce.com of gamification,” Kris Duggan CEO of Badgeville told brandchannel

“There is a shift taking place right now – from drive by visitors that are all optimized around Google search, SEO, and SEM – to a flight to quality. Brands, publishers, community managers are realizing they have to focus on the quality of their audience, and recognize/reward those who continue to matter the most. The value of a user is not equal.”Continue reading...

that's entertainment

NBC Proposes Sweeping Royal Wedding Coverage

Posted by Shirley Brady on March 28, 2011 05:45 PM

Who said Americans don't love the royals? NBC is planning wall-to-wall coverage of the nuptials of Prince William and Kate Middleton, including an iPad app (above) for the occasion.

The Today Show will host a primetime special on the big day evening, which will kick off with a 4 AM ET broadcast on April 29th. Martin Bashir, who recently joined MSNBC following a stint at ABC News, will anchor for MSNBC from London throughout the three days of coverage.

On the audio front, Universal Music and iTunes will be racing to release wedding recordings on the wedding day, while Lifetime is airing a movie based on Kate Middleton's life on April 18th.

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