Super Bowl XLV will offer a match-up between classic franchises when the Green Bay Packers play the Pittsburgh Steelers in Arlington, Texas, on February 6. Mercedes-Benz hints at Super Bowl attack on Lexus with Serena Williams, while Papa John's, Intel, Monster, Dr Pepper, Denny's, Universal Orlando and text-answering service KGB take a pass on returning to this Super Bowl. Fox, meanwhile, rejects potentially controversial Super Bowl ad, creator says.

Air France to disclose safety criticisms of review panel.

The BBC is shedding about 25% of online staff, and moves away from celebrity coverage and in-depth financial analysis.

Conde Nast prepares “Bite me” campaign for Bon Appetit magazine.

Facebook reaches deal with German regulator over “friend-finder.”Continue reading...

Duane Reade's new beauty section will be stocked with upscale brands. [WSJ]

Beauty product sales were down but skincare lines did well in 2009. [WWD]

L.L.Bean launched its Signature collection, but consumers aren't impressed. [Wallet Pop]

DreamWorks promises 3-D animated movies from now on. [Businessweek]

Puma teamed up with Droga5 on a visually stimulating smartphone. [BrandFreak]

Microsoft tries to show up Google by revamping its Bing search engine. [LA Times]Continue reading...