Posted by Sheila Shayon on October 20, 2014 04:25 PM
US advertisers are projected to spend $6 billion on digital video ads this year, rising to $12.7 billion in 2018, according to eMarketer, and Snapchat and Foursquare are two brands jumping into that revenue stream with characteristic strategies.
The ad-free days of Snapchat ended this past Saturday as the photo-messaging app ran its first paid promotion, for Universal Pictures’ upcoming horror film Ouija, based on Hasbro's board game, to be released October 24.
Thinkmodo, the agency behind stunts for MGM’s Carrie remake and Fox’s Devil’s Due produced the campaign.Continue reading...
Posted by Dale Buss on September 10, 2013 09:32 AM
Neiman Marcus majority stake sold for $6 billion to Canadian, US investment partners.
Apple will reveal new products today and may put focus back on fingerprint security with latest iPhone.
McDonald's tries multi-person meals.
Abercrombie & Fitch loses bias suit over firing Muslim woman.
Burger King stretches with "sense-swap" campaign.
Campbell bets on child-centered new campaign.
Dunkin' Donuts launches first TV ad made entirely from Vine.
Furniture Brands files for Chapter 11.
Gatorade grows market share with G Force sales and marketing team.
Google offers antitrust concessions to EU.
Hyundai workers end strike after reaching wage deal.
Jaguar mulls small SUV to challenge BMW.
L'Oreal attacks e-commerce.Continue reading...
Posted by Dale Buss on April 22, 2013 09:31 AM
Dirce Navarro de Camargo, Brazil's richest woman and owner of Havaianas, dies at 100.
Apple faces criticism over Siri's long memory as market expects it to report profit drop.
Nutrisystem joins forces with Walmart in retail push.
Amazon asks viewers for help in selecting which pilots to turn into original TV series.
Ahold donates a half-million dollars to Boston fund.
Boeing will see timeline of Dreamliner return to skies vary widely around globe.
Chipotle sees expansion of US investigation into its hiring.
Clorox aims to expand market for Green Works beyond niche.
Coach fights to keep its cachet as competition rises.
Comedy Central plans to use Twitter to host comedy festival.Continue reading...
tech in the spotlight
Posted by Barry Silverstein on January 8, 2013 11:16 AM
The annual International Consumer Electronics Show (CES) that's now underway in Las Vegas is not only the world's biggest trade show, but a snapshot of how the fast-moving world of technology innovation is impacting sectors. Witness automotive, such as Ford's just-announced mobile partnerships to enhance the brand's in-car connectivity platform as part of a bigger CES push by car manufacturers this year.
CES is also a soapbox for competitors to one-up one another as they spit out product announcements and flaunt new alliances. This year, the rivalry is particularly fierce in the web TV/digital streaming arena.
"As new Internet TV players look to invade the living room, some cable and satellite operators are stepping up their embrace of Web technology to jazz up aging interfaces and head off subscriber defections, the Wall Street Journal reports from the show.
CES attendees include DirecTV and Dish Network on the satellite side, Verizon (FiOS) and AT&T (U-verse) touting Telco TV, and U.S. multi-system operators including Comcast, Time Warner Cable and Cox Communications are at CES to recast themselves as web TV purveyors and shake off the dreaded "cable operator" moniker. No wonder the U.S. National Cable & Telecommunications Association is reportedly considering dropping "cable" and rebranding to the U.S. Internet and Television Association (but, oddly, keeping the NCTA acronym).
AT&T's U-verse platform is introducing "Screen Pack," a $5 per month addition to existing subscriptions which enables customers to stream some 1,500 on-demand movies. AT&T plans to add more content in the future in an effort to thwart the flood of video streaming competitors in the space.Continue reading...
Posted by Shirley Brady on March 6, 2012 11:25 AM
Paramount Pictures is celebrating its centennial on May 8th with a new logo that debuted in December. If you caught Dr. Seuss' The Lorax you may have noticed Universal Pictures' new animated logo for its 100th anniversary, which is coming up on April 6th.
Created by Weta Digital, it features Brian Tyler's new arrangement of Jerry Goldsmith's classic score. The previous Universal logo premiered with The Lost World: Jurassic Park in 1997. The Universary is being celebrated throughout 2012 with a Universal100th website featuring such iconic films as To Kill a Mockingbird plus "new films, classic DVDs, essential Blu-Rays, events, online games, competitions, and money-can't-buy prizes." (The Toshiba-sponsored contest's top prize: $1 million paid out as an annuity over 40 years).
Below, watch Universal's new animated logo and trailer promoting its 100th anniversary, along with 100 years of the studio's logos (including the Jurassic Park-introduced logo at :40); a clip of Tyler discussing how he reworked Goldsmith's musical intro to evoke a century of movie moments; and a comparison with Paramount's 100th anniversary logo.Continue reading...
Posted by Abe Sauer on February 24, 2012 06:05 PM
Mazda announced this week that it's on board for Universal Pictures' upcoming Dr. Seuss' The Lorax, which opens on March 2nd.
The deal helps Mazda cross-promote its "Seuss-ifed" 2013 Mazda CX-5 crossover SUV with a commercial, above, that features an animated version of the car driving through a valley of Truffula trees. More on The Lorax next week.
Opening this weekend, meanwhile, is a slate of films all featuring some level of product placement. First up: Tyler Perry's Apple Love Good Deeds.Continue reading...
Posted by Michael Waltzer on September 15, 2011 05:25 PM
How long is your commute? What stops do you make on the way? Is it at all similar to a video game? FreddieW may be able to help you compare.
Trending on YouTube today, notching over 5.5 million views since launching less than a week ago, is FreddieW's video "Gamer Commute." The video features a man on his way to work, but with a little twist — it appears he's in a video game. From jumping on moving cars to hijacking to a digital menu to pick out wardrobe, the video invites you to spot as many gaming references as you can.Continue reading...
Posted by Shirley Brady on August 1, 2011 06:00 PM
U.S. House is expected to pass debt ceiling bill tonight, with the Senate set to vote Tuesday.
Amazon launches AmazonLocal daily deals in Groupon's hometown of Chicago; launches MyHabit app to compete with Gilt Groupe; beefs up streaming offering to compete with Hulu by adding Universal titles; and looks to expand Kindle library.
Apple iPhone 5 now rumored for October; Apple TV lets users buy TV shows with streaming update; and Apple blocks Samsung tablet release in Australia.
Twitter confirms "significant" ($800M?) funding round led by Russia's DST Global; adds Dutch and Indonesian local sites; and opens NYC office.
Adobe bows to Apple and builds Flash alternative.
Airbnb looks to defuse user security concerns by offering $50,000 guarantee to homeowners.
Allstate to shut banking unit, posts $620M in losses on tornado claims.Continue reading...