Interbrand IQ: The Best Asian Brands Issue

rss

license to thrill

Staples Takes Dunder Mifflin Brand Out of The Office

Posted by Shirley Brady on November 27, 2011 11:55 PM

Fans of the American version of The Office can now host their own Office Olympics with official Dunder Mifflin boxes of paper.

While the fictional paper company Dunder Mifflin on the NBC TV series is struggling to compete with real-life office-supply chains like Staples, an online outlet owned by Staples (Quill.com) has licensed the Dunder Mifflin name from NBC's Universal Television in a bid to — wait for it — sell more copy paper. It's a deal that David Brent and Michael Scott would be proud to take credit for.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein