Interbrand IQ: The Best Asian Brands Issue

rss

logo no-no

Forget Texas - Don’t Mess With the Fighting Irish

Posted by Mark J. Miller on October 20, 2011 12:31 PM

That little leprechaun mascot of the University of Notre Dame may seem cute, but he means business when it comes to his trademark. 

Chapman High School, located in a small town in northeastern Kansas, was destroyed in a 2008 tornado and re-opened earlier this year. Now it has to give up its Fighting Irish mascot because the Catholic University in Notre Dame, Indiana, thought the logo and mascot too closely resembled its own, according to the Kansas City Star

“Chapman school superintendent Lacee Sell said Notre Dame told school officials that the leprechaun is a federally registered trademark the district is not allowed to use,” the paper reports, and a school district attorney “suggested” that the high school not try to make a stand. So if you’ve got any ideas for a mascot and logo for Chapman, the school is having a contest now to find a new one.

The high school doesn’t need to give up the name “Fighting Irish,” the Star notes, which is good because the Irish theme has been part of Chapman for some time, with a four-leaf clover prominently displayed on its website, which coincidentally is chapmanirish.net. Still, "Fighting Irish" has an even longer history at UND.

“I think we’ll get something bigger and better, and it’ll be all ours,” said Betty Ryan, a teacher at Chapman, to the Star. “We’ll always be the Fighting Irish, whether we can say it or not.”

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein