Victoria’s Secret Expands Brand to Radio

Victoria's Secret is known for eye-popping video and print campaigns promoting its sexy lingerie and current stable of shapely models, but now it's wooing with audio. In an unusual twist on branded entertainment, a music-based cross-promotion is seeing VS models promoting their favorite tunes on Thefuture.fm, a website which features DJ mixes.

Billed as VS Radio, the branded audio channel includes exclusive dance mixes from Los Angeles DJ Lindsay Luv, promoting the brand via her Facebook and Twitter accounts, with a photo of Luv and Victoria's Secret model "angels" as the DJ's cover photo on her Facebook Timeline. Victoria’s Secret has about 18.5 million fans/likes on Facebook.Continue reading...