Take the survey!

going green

Green Mountain Coffee Grows with Van Houtte Acquisition

Posted by Barry Silverstein on September 15, 2010 01:00 PM

Green Mountain Coffee is one of those success stories that keeps the dreams of small business owners alive. The company started as a small coffee cafe in Waitsfield, Vermont in 1981. Twelve years later, Green Mountain went public and it has been on an upward spiral ever since, racking up double digit net sales growth for the last thirty consecutive quarters. Still, the company has been true to its roots, maintaining its corporate headquarters in America's "green mountain state."

Green Mountain Coffee is a well-known brand in its own right, yet it owns other coffee brands as well: Newman's Own Organics coffee, Seattle coffee roaster Tully's, California's Diedrich, and the Canadian brand Timothy's. Green Mountain also acquired Keurig in 2006, renowned as a pioneer in gourmet single-cup (known as "K-cup") coffee brewing systems, after it became the first coffee roaster to enter the single cup business.

Now Green Mountain has added to its impressive brand list with the acquisition of Montreal-based coffee maker Van Houtte for an eye-opening $890 million.Continue reading...

brand news

In the News: Best Buy, Chrysler, Citi + more

Posted by Dale Buss on September 15, 2010 09:00 AM

Best Buy leads electronics retailers in adjusting holiday-stocking strategy to load up on hand-held gadgets this year.

Bob Evans challenged by activists from PETA and other groups who question them about “electrical stunning” to kill poultry.

China Air joins SkyTeam global alliance of airlines.

Chrysler shows off new products to dealers gathered in Atlanta.

Chuck E. Cheese recalls battery-operated kids' toys.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements