Interbrand IQ: The Best Asian Brands Issue

rss

brand news

In the News: News Corp., BP, Borders & more

Posted by Dale Buss on July 15, 2011 09:00 AM

In the News

News Corp. executive accepts Rebekah Brooks resignation from News International as Rupert Murdoch is defiant as U.S. congressman calls for probe into his company over possible hacking of 9/11 victims.

Amazon tablet is coming in October.

Borders’ fate hangs in the balance as liquidation looms.

BP oil found to still be washing ashore in the Gulf of Mexico, reports Bloomberg.

Campbell addresses criticism for adding salt to 'healthy' soup line.

Clorox draws bid from Carl Icahn.Continue reading...

brand news

In the News: Adidas, Ford, Fossil, GM + more

Posted by Dale Buss on August 11, 2010 09:00 AM

Adidas is launching a series of mobile apps to expand its brand.

Ford's 2011 Explorer is 85% recyclable and 30% more fuel efficient, says company.

Fossil rides worldwide economic improvement to tripling of its quarterly profit.

GM is expected to report “impressive” second-quarter results tomorrow on the strength of growing sales and lower expenses.

Google faces more international pressure on mapping privacy as police raid its offices in South Korea.

HP is surprised that ousted CEO Mark Hurd doesn’t just go quietly into that good night of scandal.Continue reading...

brand news

Brands to Watch: Google, Verizon, Bio-Bug and BlackBerry

Posted by Shirley Brady on August 5, 2010 06:00 PM

The FCC calls off network neutrality talks as Google and Verizon deny a New York Times report that they're in "secret talks" about a unified tiered approach to online bandwidth management, although the FT hears that such an agreement is indeed imminent.

GM dangles a lifetime warranty for its Opel and Vauxhall brands to European car-buyers (the continent's first such offer) — "lifetime" meaning up to 100,000 miles, that is. GM CEO Ed Whitacre, meanwhile, says he welcomes an IPO to shake "Government Motors" nickname while Ford receives a new federal loan guarantee.

Add Lebanon to the list of countries contemplating a BlackBerry blackout over security concerns, with Saudi Arabia's ban taking effect tomorrow — although 11th hour talks are under way. Bloomberg reports that U.S. and Canadian government officials are now involved in Research in Motion's talks with skittish foreign governments, with the BBC noting that U.S. Secretary of State Hillary Clinton will discuss the BlackoutBerry crisis with the UAE.

BP finished pumping cement into its damaged Gulf of Mexico oil well to seal it off.

News from Chevrolet, Adobe, Pfizer and more after the jump.Continue reading...

auto motive

Vive le Renault

Posted by Shirley Brady on July 28, 2010 10:00 AM

Renault is looking to boost sales of its Megane brand in the U.K. with a new campaign that, tongue firmly planted in cheek, compares France and England as a fictional character, Claude, drives a Megane from Menton in France to Lancashire in England.Continue reading...

brand news

In the News: Seattle's Best to NYC + more

Posted by Shirley Brady on July 20, 2010 09:00 AM

Brands in the news:

Starbucks' rebranded Seattle's Best Coffee brand arrives in Manhattan.

About.com launches new branding effort.

Amazon reports that e-books outsell hard cover books as Kindle sales triple.

Apple donates MacPaint source code to museum as rocky romance with AT&T unveiled in Wired.

Blekko enters the search engine fray.

Brightkite embraces badges.Continue reading...

brand news

In the News: Ford Rises as Mercury Falls

Posted by Shirley Brady on June 2, 2010 05:00 PM

Ford and GM posted stronger sales in May, as Ford confirms rumors that it's ending its Mercury brand.

Investors bet on BP rebound as US Gulf coast cities use digital billboards to lure tourists back to the beach.

Viacom veteran turned digital exec Herb Scannell is now running the BBC's US brands, including BBC America.

Amazon's Kindle e-reader will be available in US Target stores starting Sunday.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein