Posted by Shirley Brady on September 12, 2011 07:07 PM
It's channeled Elvis, taken over Times Square, and slipped into a Gucci racing stripe for New York Fashion Week. Now Fiat USA is promoting the Fiat 500 in a new 30-second trailer that's breaking during ESPN's Monday Night Football telecast tonight.
The Chrysler-owned brand struck a product placement deal to feature the 2012 Fiat 500 Cabrio in Lopez's new music video, Papi, the latest single from her new album. As part of the agreement, Lopez will appear in commercials for the 2012 Fiat 500 which are scheduled to debut later in the year.Continue reading...
Posted by Shirley Brady on February 27, 2011 11:50 PM
OK, so the 83rd Annual Academy Awards was a bit of a snoozefest, with Colin Firth and Natalie Portman winning the best thespian categories (as expected) and The King's Speech sweeping the night.
On the commercial front, while the Oscars may not have "the Super Bowl for women" that some thought in terms of the caliber of the ads, there were some new campaigns — but also a lot of repetition and reprisals of Super Bowl spots.
What did you think of the commercials, if you caught them during the telecast on ABC? To jog your memory:Continue reading...
Posted by Shirley Brady on February 3, 2011 12:00 PM
Procter & Gamble's new campaign for its Venus line of women's shaving products features Jennifer Lopez as the "Venus Goddess" — the brand's first-ever global ambassador — and a new Goddess focus to its digital marketing. According to P&G's marketing materials,
she'll inspire women around the world to "reveal the goddess in you," by feeling confident, powerful and beautiful, inside and out. Lopez — and her amazing legs — will star in all elements of the brands marketing campaigns for 2011 which includes an exclusive remake of the iconic Venus song, plus the launch of a new philanthropic effort dedicated to empowering women through education: the Venus Goddess Fund for Education.
A $70,000 corporate citizenship component will see the Venus Goddess Fund for Education donate $1 per consumer-shared "goddess story" uploaded to its website, up to "a maximum of 5,000 stories (or $5,000). In addition, a set donation of $65,000 will be made; $50,000 to the Step Up Women’s Network (U.S.) and $15,000 to CARE International (Canada)."
Posted by Barry Silverstein on September 27, 2010 11:00 AM
The Pew Research Center today revealed which tech brands dominate news coverage in the US — but tech brands are also king down under.
High tech is now the darling of Australian consumers, according to a new survey. That country's list of most-loved brands is dominated by technology companies, according to a global survey conducted by Brand Asset Consulting. Google, Micosoft, Nokia, Sony, Apple and eBay are all at the top of the list.
David Evans, research director of Brand Asset Consulting, tells Australia's SmartCompany, "There really was no surprise that tech brands are the top of the leading brands, but the surprise is in the extent to which they're being admired by the majority of consumers and not just geeks."Continue reading...