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Apple Serves iPhone 5 Campaign With Williams Sisters at Wrong Time

Posted by Trent Edison on January 2, 2013 09:58 AM

Apple's latest iPhone 5 commercial — starring U.S. tennis stars Venus Williams and Serena Williams — landed with a thud on January 1st, touting the iOS 6 "Do Not Disturb" feature just as users discovered bugs were still being worked out.

sip on this

Jamba Juice Shakes Up Brand

Posted by Dale Buss on March 28, 2012 05:01 PM

Jamba Juice keeps on spreading its brand mojo in new places, now including American schools and the supermarket tea aisle.

"Whatever it is that defines you, Jamba Juice wants to be part of helping you live a healthier and more wholesome life," Julie Washington, SVP and recently named chief brand officer of the California-based smoothie chain, told brandchannel. "We're trying to make sure everyone knows the wealth and breadth of Jamba's food and beverage offerings."

Jamba, which has an endorsement deal with tennis pro Venus Williams, has been in expansion mode beyond its smoothie menu for some time now, including introducing oatmeal and flatbreads, expanding into South Korea and the Philippines, diversifying into coconut water and CPG goods for stores. Lately, its gambits have included acquiring Talbott Teas and testing an in-school-outlet concept, in addition to new fresh-squeezed juice blends.

"Two years ago, our biggest competition probably could have been considered McDonald's, because they were getting into smoothies," said Washington, who was Jamba's general manager of consumer products before moving earlier this year to the new branding post. "Today, people talk about Starbucks," she added, as Jamba's main rival because the company began selling its recently acquired Evolution juice line in its coffee stores and in a standalone store in Bellevue, Wash., last week.Continue reading...

celebrity designers

Venus (Williams) Rising Again With Clothing Line

Posted by Mark J. Miller on March 21, 2012 10:14 AM

When you’re a celeb athlete, being the best in the world at something isn’t good enough. You’ve got to build your brand. After all, those playing days are only going to last so long and the good life shouldn’t just end because you’re dealing with whatever stresses your body has taken on during your athletic career.

Venus Williams is getting back into the act. She had launched a clothing line for Steve & Barry’s years ago but that retailer went into liquidation in 2008. Now she’s back.

As Women’s Wear Daily notes, she has “partnered with brands including Ralph Lauren and Gilt Group” in the past, and is now relaunching her personally designed apparel collection EleVen, which is, no surprise, geared for on and off the court.Continue reading...

personal brands

Shaun White's Star Rises

Posted by Mark J. Miller on October 19, 2011 11:59 AM

Two-Time Olympic Gold Medalist Shaun White is boosting his personal brand, big time. The champion snowboarder just partnered with D6 Sports to launch his own action sports product line, Shaun White Supply Co., at an event (above) with the Boys and Girls Club of Las Vegas.

Offering action sports hard goods including skateboards, bikes, stunt scooters, protective gear, and ramps and rails, SWSC’s website says its "main focus is to create, produce and deliver authentic products at an affordable price."

What's more, "Every product has been rigorously tested, changed and tested again until Shaun and his team felt the Shaun White Supply Co. standards were met. It was important to White that not only could SWSC’s products be used by him in competition, but that they could also be used by recreational athletes in an effort to give individuals the opportunity to enjoy, experiment and excel in action sports."

The namesake collection follows on White's other high-profile deals.Continue reading...

brand news

Brands to Watch: Hulu, Google+, T-Mobile, GM

Posted by Shirley Brady on August 31, 2011 06:51 PM

Brands to Watch

Hulu reportedly draws bids from Amazon, Yahoo and Google.

Google+ usage plateaus, while Google dominates US web brands, adds offline access to Gmail and apps in boost for Chromebook.

Dish Network revels in blocked AT&T merger with "challenger brand" T-Mobile, while AT&T forges on with $700 HTC Jetstream Android tablet announcement.

GM reboots "Chevy Runs Deep" campaign.

Amazon's Android tablet could erode Apple's iPad dominance, while @author program elevates writers' brands.

Apple may have another lost iPhone fiasco on its hands.

Britney Spears' medical records protected by judicial decision in branding lawsuit.Continue reading...

brand news

In the News: GM, Nike, Red Bull

Posted by Dale Buss on October 13, 2010 09:00 AM

In the News

Apple patents "anti-sexting" technology.

EA taps Venus Williams as a brand ambassador.

GM admits that its new extended-range hybrid Volt isn’t always all-electrically driven.

Hasbro and Discovery debut the new Hub children’s TV network.

Honeywell takes the lead among U.S. corporations in political giving.

Intel sees signs of growing PC demand, and tries brand anonymity in some new products, for a change.

Jamba Juice announces major refranchising.Continue reading...

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