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fashion week

Upstart Shows Take Their Cue as Mercedes-Benz Fashion Week Falters

Posted by Sheila Shayon on February 13, 2014 10:49 AM

Beyond the glitz and the glamour and past the sky-high heels, New York's iconic Fashion Week is changing. For the dozens of high-fashion veterans, it's for the worse. The semi-annual display at New York's Lincoln Center has been overly commercialized, designers say, and is no longer an intimate or exclusive event, but more like a media circus. 

And so this year, it wasn't a surprise to find out that major designers like Vera Wang, Diane Von Furstenberg and Michael Kors went their own route, hosting their shows away from the iconic white tents so they could "more easily control the crowd and better refine their marketing vision," Bloomberg Businessweek notes. “The epicenter of Fashion Week, that bastion of aspirational luxury and pretty clothes, has become un-chic.” 

That's not good for the longevity of IMG, which has owned the festivities since 2001. But more problematic than outsourcing designers are the many pop-up shows and Fashion Week off-shoots that are firmly establishing a presence of their own. 

Take MADE, the 5-year-old fashion show event from the Creative Artist Agency, which hosts its shows downtown at Milk Studios. While MADE may not see itself as a direct competitor to NYFW, it certainly could be considered "cooler."Continue reading...


The Week in China: Beckham's Teeth, Car Brands and Sex Lives, Jackie Chan Insurance Man and more

Posted by Abe Sauer on March 29, 2013 12:38 PM

Above, Beijing t-shirt maker Plastered releases its 草泥马老板 ("Grass Mud Horse" Boss) shirt. 

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Beckham's Adidias/Nike problem... McDonald's closes iconic location... bashing Apple... Steve Jobs manga... what your brand of car says about your sex life... Walmart... Nongfu... more infant formula scandals... Jackie Chan... Vera Wang... bye bye black Audis... and much more.Continue reading...

fashion week

New York Fashion Week Kicks Off With Obama Collection

Posted by Sheila Shayon on February 8, 2012 11:19 AM

President Obama has returned to e-commerce and haute couture with Runway to Win, a collaborative campaign merchandise fundraiser pegged to the kickoff of New York Fashion Week. As fashionistas rev up for the Fall 2012 collections, designers and Dem supporters have been rallying to raise money, chicly, for the president's re-election campaign.

The collection features patriotic clothing and accessories, moderately priced from $45 to $95, from top designers including Tory Burch, Rachel Roy, Derek Lam, Beyoncé and Tina Knowles, Marcus Wainwright and David Neville, Proenza Schouler's Jack McCollough and Lazaro Hernandez, Diane von Furstenberg, Narciso Rodriguez, Vera Wang, Thakoon, Jason Wu, Grace Tsao-Wu and Laura Kofoid of Laudi Vindi, Marc Jacobs and Tracy Reese.Continue reading...

brand aspiration

Zales Adds Vera Wang and Romance to NFL Viewing

Posted by Abe Sauer on November 22, 2011 02:02 PM

In a development that will be appreciated by male football fans everywhere, "The Diamond Store" Zales has a new holiday season ad campaign.

And… it's actually not that bad. But the campaign message is nearly the same as two years ago, what changed?Continue reading...

brand news

Brands to Watch: BofA, Halliburton, GM, Starbucks & more

Posted by Shirley Brady on September 2, 2011 06:13 PM

Brands to Watch

The Federal Housing Finance Agency is suing 17 US and European banks and more than 130 individuals on charges of selling bonds backed by mortgages that should have never been packaged into securities. Institutions named including Bank of America, its Merrill Lynch unit, Barclays, Citigroup and Nomura.

Halliburton is suing BP for defamation and misrepresentation, while a key court ruling in the Gulf of Mexico litigation could encourage more lawsuits. Oil and gas production is curtailed in the Gulf, meanwhile, as New Orleans declares state of emergency ahead of storm.

Facebook tests comment translation button.

GM rehires Bob Lutz as an adviser.

Google acquires Zave Networks, a digital coupons platform, as it expands local deals offering.

Hugo Boss releases campaign featuring Orlando Bloom and Sienna Miller in support of African schools.Continue reading...

celebrity brandmatch

For Kim Kardashian, the Wedding Bells Bling

Posted by Mark J. Miller on July 7, 2011 11:30 AM

Even as she defends her opinion on the Casey Anthony verdict to her Twitter followers, Kim Kardashian has bigger things on her mind.

No, we don't mean her infamous posterior, although apparently she's trying to make it a little less prominent by the time she walks down the aisle in Vera Wang; we're talking about kashing in on her upcoming nuptials.

The Twitter-happy Kardashian, who's on the August cover of Cosmopolitan, is getting married this summer to New Jersey Nets play Kris Humphries.

While Kim’s mom, Kris Jenner, has made it clear that she isn’t a big fan of Kim shedding the family brand of her surname to become Kim Humphries, there is apparently another matter she didn’t caution her reality-show star daughter about: product placement at the nuptials.

PopBytes reports that Kardashian "needs everyone at her wedding to be chauffeured about in Rolls Royces" — provided (thoughtfully, as in free of charge) by Platinum Motorsport, a luxury automobile restyler.Continue reading...

Target Becomes a Target as Political and Masstige Strategies Flop

Posted by Abe Sauer on June 8, 2011 12:00 PM

June will be a big month for retailer Target, and today, one of the brand's bigger June days. It's the retailer's annual shareholders meeting and also the day after a pension fund trustee representing 1 million shares of Target stock wrote an open letter to New York City's comptroller asking him to "consider withholding votes from relevant Target Corp. directors, in the absence of a change in policy on political spending."

Elsewhere in New York, Target has become the national focus of the next chapter between corporations and organized labor. It's a union battle that Target loses, even if it wins.Continue reading...

fashion therapy

Amazon Expands Into Fashion Flash Sales With MyHabit

Posted by Sheila Shayon on May 3, 2011 05:00 PM

Amazon has just entered the flash sales market with MyHabit, a members-only (but free to sign up) fashion destination offering up to 60% discounts on designer brands.

Featured sale items are posted at noon ET daily from high-end fashion labels including Doo.Ri, Elizabeth and James (one of the labels designed by the Olsen sisters, who are also exploring e-commerce with StyleMint), Halston and Vera Wang.

Competing with other portals' fashion-forward sales channels, along with celeb-heavy direct-to-consumer e-commerce fashion sites, MyHabit isn't just targeting women, although that's who will likely do most of the shopping.Continue reading...

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