brand battle

AT&T, T-Mobile Tussle Continues, But Both Have Bigger Fish to Fry with WhatsApp

Posted by Mark J. Miller on February 26, 2014 07:25 PM

AT&T and T-Mobile are like a bunch of snippy teenagers. T-Mobile recently introduced free international texting and waved $450 in front of consumers to try and get them to switch from AT&T. Predictably, AT&T has responded with its own free international texting plan and "penny per minute" calling plan. And so the mobile saga continues.

Following a headline-making tussle at CES in January, where outspoken T-Mobile CEO John Legere was tossed out of AT&T's party before skewering the brand on stage during the conference, the battle for mobile dominance (or survival) has only grown between AT&T and T-Mobile, both secondary players in the mobile carrier marketplace. 

“We are always looking for ways to keep our customers happy,” AT&T Mobility Chief Executive Officer Ralph De La Vega said at Mobile World Congress, Bloomberg reports. “The offer we have is better than T-Mobile’s, because on ours it isn’t just landlines, it includes mobile as well.” De La Vega and T-Mobile USA chief John Legere would no doubt score a viral hit with “Anything You Can Do I Can Do Better.”Continue reading...

brand news

In the News: Comcast, Apple, Walmart and more

Posted by Dale Buss on February 13, 2014 09:27 AM

In the News

Comcast acquires Time Warner Cable in mammoth deal as it eyes Netflix turf.

Apple says it doesn't procure blood metal and talks about launching updated TV set-top box.

Walmart sees pitchman Mike Rowe come to defense of retailer on social media.

GM recalls 600,000 older vehicles to replace ignition switches.

Avon nears bribery settlement.

Cisco sees growth hit by sagging tech demand.

Fiat taps Sean "Diddy" Combs to tout 500 line worldwide.

Ford reveals GPS privacy practices.

Intuit sees Super Bowl ad pay off.

Kind sues Clif Bar in nutrition bar packaging dust-up.

Lexus keeps crown in J.D. Power reliability survey.Continue reading...

brand battle

T-Mobile Jumps Ahead of AT&T in Mobile Race After CES Spectacle

Posted by Mark J. Miller on January 9, 2014 04:46 PM

While this year’s Consumer Electronics Show has yet to produce any big fireworks on the product front, it has held a significant role in adding fuel to the raging fire between AT&T and T-Mobile. 

In a battle that started months ago, with mobile carriers AT&T, T-Mobile, Sprint and Verizon trying to one-up each other's best offer, it seems two have developed a particularly sour taste for one another. T-Mobile, the underdog in the tussle, has taken a no-holds-barred approach to building its customer base, from cutting out contracts and data limits to all-out bribery. But being competitive in the market means everyone else has to play that game, too. 

And so last week, AT&T announced that it would pay up to $450 for customers to switch from T-Mobile to their service, including up to $250 in turn-in credit for their old phone and $200 per line. 

The move no doubt would inspire a counter-offer from T-Mobile—and it did.Continue reading...

brand news

In the News: CES 2014, Mercedes-Benz, Yahoo and more

Posted by Dale Buss on January 6, 2014 09:07 AM

In the News

CES opens in Las Vegas.

Mercedes-Benz beats BMW in US luxury-car race.

Yahoo says some ads on its European sites spread malware last week.

Apple acquires Snappycam photo-app company.

Amazon's Jeff Bezos was lifted from a Galapagos Islands cruise after a kidney-stone attack.

Boeing sees workers narrowly approve major contract extension in economic win for region.

CNN plans to shake up its prime-time lineup this year.

Chrysler is scored by China over fires in imported Jeep Wrangler.

Curves lands Jillian Michaels for January workout push.

Dannon broadens target audience for Activia.

Fiat said likely to list new shares with Chrysler in New York.

Ford scored biggest US auto-market share gain in '13.Continue reading...


Tech Giants Get Into the Holiday Game with Unique Take on Retail Experience

Posted by Barry Silverstein on November 20, 2013 12:41 PM

Holiday hysteria is officially upon us, and with it brings new attempts by brand marketers to break through the clutter, pitch new products, and attract the gift-buying public. And something intriguing is happening this year: Even online tech brands are reaching out to consumers via more traditional retail channels so they can serve up better customer experiences.

While most consumers may think of Google as the de facto standard search engine, the company is in fact as much into hardware as software; it owns smartphone-maker Motorola and also manufactures its own smartphones, tablets and laptops. These are products people need to see, feel, and play with_and that means the physical items need to be accessible.

Rather than enter the crowded retail store environment and compete for attention, Google's answer is to create its own environment in the form of Winter Wonderlab, not only a play on "Winter Wonderland" but also a unique pop-up store open for the holiday season in six locations: New York City, Paramus, NJ, Washington, DC, Chicago, Los Angeles, and Sacramento. Interestingly, except for the downtown New York location, the others are all located at malls run by Westfield. And no barges are involved in this seasonal experiential branding effort.Continue reading...

corporate citizenship

Toyota Emphasizes Safety, Responsibility in New Driving Campaign for Teens

Posted by Sheila Shayon on November 18, 2013 07:52 PM

Toyota has launched a new campaign to bring attention to teen drivers' most dangerous year on the road—their first. 

TeenDrive365 emphasizes the importance of parents talking to their teens about the "dangers from distracted driving," Marjorie Schussel, corporate marketing director for Toyota, told Advertising Age. "We as parents need to be models for our children." Schussel cited a national study conducted by Toyota and the University of Michigan Transportation Research Institute that found that parents "are the No. 1 influence" on what kind of driver their teens will be.

According to the National Safety Council, a teen driver's risk of a crash is three times greater than that of a more-experienced driver; drivers using hand-held devices are four times as likely to crash as those using hands-free devices; and more teens die in car crashes than from homicides and suicides combined.Continue reading...

ad watch

Twitter Scores Another Win for Amplify with NFL Video Deal

Posted by Sheila Shayon on September 26, 2013 01:56 PM

As more and more brands realize that Twitter and TV go hand-in-hand, major marketers are jumping at the opportunity to create high-visibility video campaigns using the microblogger's Amplify TV product, and the latest to take the bait is the NFL. 

The innovative ad product will allow video replays of NFL content in real-time on Twitter feeds of users that are tweeting about the games and league. The service already claims Viacom, Conde Nast,, BBC America, FOX, ESPN, The Weather Channel, and CBS as clients. 

With ad revenue projected to hit nearly $1 billion in 2014, Amplify is proving to be the missing link for Twitter's growing ad business, sharing revenues with programmers.Continue reading...

brand strategy

Verizon, Vodafone Telecom Split Could Encourage Consolidation Elsewhere

Posted by Mark J. Miller on September 3, 2013 03:49 PM

With confirmation of Verizon's bid to buyback its Verizon Wireless stock from the UK's Vodafone for $130 billion, the mobile provider, which is the largest in the US with 100 million subscribers, is sending a strong message to competing providers that have all made increased investments in the lucrative US mobile market. 

The sell-back of Vodafone's shares will give Verizon total control over its wireless division as the company bids to hold on to its top spot among US service providers. Vodafone makes out quite well, too, with some $84 billion in cash and stock being returned to shareholders. The newfound cash will also enable the company to explore further expansions in its home market. 

Valued at $290 billion, which is, Bloomberg Businessweek notes, “larger than the market capitalization of Google Inc. or the gross domestic product of Singapore," Verizon Wireless will likely expand its 4G LTE network to more locations across the US and North America—an important addition to justify its plans' premium prices. The provider has faced more competition lately as AT&T, T-Mobile and Sprint have doubled down on the US market with acquisitions and mergers of their own.Continue reading...

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