Posted by Barry Silverstein on November 20, 2013 12:41 PM
Holiday hysteria is officially upon us, and with it brings new attempts by brand marketers to break through the clutter, pitch new products, and attract the gift-buying public. And something intriguing is happening this year: Even online tech brands are reaching out to consumers via more traditional retail channels so they can serve up better customer experiences.
While most consumers may think of Google as the de facto standard search engine, the company is in fact as much into hardware as software; it owns smartphone-maker Motorola and also manufactures its own smartphones, tablets and laptops. These are products people need to see, feel, and play with_and that means the physical items need to be accessible.
Rather than enter the crowded retail store environment and compete for attention, Google's answer is to create its own environment in the form of Winter Wonderlab, not only a play on "Winter Wonderland" but also a unique pop-up store open for the holiday season in six locations: New York City, Paramus, NJ, Washington, DC, Chicago, Los Angeles, and Sacramento. Interestingly, except for the downtown New York location, the others are all located at malls run by Westfield. And no barges are involved in this seasonal experiential branding effort.Continue reading...
Posted by Sheila Shayon on November 18, 2013 07:52 PM
Toyota has launched a new campaign to bring attention to teen drivers' most dangerous year on the road—their first.
TeenDrive365 emphasizes the importance of parents talking to their teens about the "dangers from distracted driving," Marjorie Schussel, corporate marketing director for Toyota, told Advertising Age. "We as parents need to be models for our children." Schussel cited a national study conducted by Toyota and the University of Michigan Transportation Research Institute that found that parents "are the No. 1 influence" on what kind of driver their teens will be.
According to the National Safety Council, a teen driver's risk of a crash is three times greater than that of a more-experienced driver; drivers using hand-held devices are four times as likely to crash as those using hands-free devices; and more teens die in car crashes than from homicides and suicides combined.Continue reading...
Posted by Sheila Shayon on September 26, 2013 01:56 PM
As more and more brands realize that Twitter and TV go hand-in-hand, major marketers are jumping at the opportunity to create high-visibility video campaigns using the microblogger's Amplify TV product, and the latest to take the bait is the NFL.
The innovative ad product will allow video replays of NFL content in real-time on Twitter feeds of users that are tweeting about the games and league. The service already claims Viacom, Conde Nast, MLB.com, BBC America, FOX, ESPN, The Weather Channel, and CBS as clients.
With ad revenue projected to hit nearly $1 billion in 2014, Amplify is proving to be the missing link for Twitter's growing ad business, sharing revenues with programmers.Continue reading...
Posted by Mark J. Miller on September 3, 2013 03:49 PM
With confirmation of Verizon's bid to buyback its Verizon Wireless stock from the UK's Vodafone for $130 billion, the mobile provider, which is the largest in the US with 100 million subscribers, is sending a strong message to competing providers that have all made increased investments in the lucrative US mobile market.
The sell-back of Vodafone's shares will give Verizon total control over its wireless division as the company bids to hold on to its top spot among US service providers. Vodafone makes out quite well, too, with some $84 billion in cash and stock being returned to shareholders. The newfound cash will also enable the company to explore further expansions in its home market.
Valued at $290 billion, which is, Bloomberg Businessweek notes, “larger than the market capitalization of Google Inc. or the gross domestic product of Singapore," Verizon Wireless will likely expand its 4G LTE network to more locations across the US and North America—an important addition to justify its plans' premium prices. The provider has faced more competition lately as AT&T, T-Mobile and Sprint have doubled down on the US market with acquisitions and mergers of their own.Continue reading...
Posted by Dale Buss on September 2, 2013 09:47 AM
Verizon Wireless and Vodafone agree on $130 billion deal.
Microsoft gives board seat to activist.
Coca-Cola FEMSA buys Brazilian bottler.
GM predicts that Chevrolet sales will hit 5 million globally for first time.
Heineken says it struggles with Heineken Light in US.
HTC sees executives held amid probe in Taiwan.
Pernod Ricard admits Ballentine's is struggling.
Peugeot/Citroen loses market share in France.
RCA Records launches new gospel label.Continue reading...
Posted by Sheila Shayon on August 29, 2013 03:55 PM
Verizon Wireless and British telecom giant Vodafone are in talks that could lead to a multi-billion buyout of Vodafone's Verizon Wireless stocks—a move that would help support Verizon's planned expansion of its high-speed data network, while Vodafone turns its focus back to its home market.
The deal, according to The New York Times, could be worth upwards of $125 billion, making it one of the largest global deals in the last decade. The 45 percent stake sell-off will likely involve a cash-and-stock option that would see Vodafone receiving a 30 percent stake in Verizon, as the parent company looks to take full control over its wireless division, which is the largest cell service provider in the US.
Vodafone remains the a top operator in eight of its nine Western European markets, but with rising competition from cable companies like Liberty Global, could use the monies to augment fourth-generation wireless networks and pursue acquisitions.Continue reading...
Posted by Dale Buss on August 29, 2013 09:28 AM
Verizon Wireless may soon buy out Vodafone stake.
Coca-Cola sees public-health battle over soda consumption flare in Mexico.
Renault sees operating chief quit amid speculation he may head for Detroit.
Amazon adds to server-market woes with its push to the cloud.
American Airlines and US Airways open to deal on antitrust concerns.
BlackBerry sees "savior" keyboard-equipped Q10 fall flat.
Carrefour's cost-cutting begins to bear fruit.
Chrysler strikes deal with Rush to promote its SRT performance brand.
Cinnabon outlines growth strategy.
GM tries to revive sales by boosting mileage of 2014 Chevrolet Malibu.Continue reading...
Posted by Dale Buss on June 5, 2013 09:03 AM
Apple faces a limited ban on product sales in wake of court victory by Samsung.
Toyota recalls nearly a quarter-million Prius and Lexus hybrids.
Allegiant Air emerges as most profitable airline in America.
Amazon plans major expansion of grocery delivery, report says, while it is attacked by French culture minister as "destroyer of bookshops" and reaches deal with Viacom to stream kids' shows.
Bloomberg begins fund to invest in startups.
Carl's Jr and Hardee's go after McDonald's disaffected Angus customers.
Chrysler challenge of federal recall effort on Jeeps is unusual.
Delta plans to reduce operations at Memphis hub.Continue reading...