Interbrand IQ: The Best Asian Brands Issue

rss

fashion therapy

Ferragamo Makes History With First Fashion Show at the Louvre

Posted by Mark J. Miller on June 18, 2012 11:52 AM

Salvatore Ferragamo has become the first fashion house to have a full-out catwalk show at the iconic Louvre museum in Paris. The honor came about after the family company from Florence sponsored the current exhibition of “La Sainte Anne, Leonardo da Vinci’s Ultimate Masterpiece,” according to the New York Times.

“Having a runway show inside the Louvre has a meaning that goes beyond the simple concept of fashion,” creative director Massimiliano Giornetti told the Times about the 2013 resort collection's esteemed showcase. “It is a statement, a continuation of a long tradition of beauty and sensibility, of passion and a love of art. It’s a very positive message. A way to reaffirm our Italian spirit and our culture.”Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein