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corporate citizenship

Corporate Citizenship: Whirlpool Honors Those Who Serve at Home and Abroad

Posted by Mark J. Miller on November 11, 2014 01:48 PM

There is no shortage of U.S.-based brands honoring America's troops this Veterans Day. One particular badge of honor: making it onto the annual Military Friendly Employers List from MilitaryFirst.com, an accolade that Whirlpool notes in a press release today.

Last year, the company was named the official appliance sponsor to Homes For Our Troops, a U.S. non-profit organization that assists veterans who were severely injured in combat. In addition, Whirlpool has bolstered its commitment to hiring and representing veterans in its own employee demographics.Continue reading...

corporate citizenship

On Veterans Day and Beyond, Brands Honor Military Veterans

Posted by Dale Buss on November 11, 2014 12:02 PM

The contributions of America's military veterans are as current as America's battles against ISIS and Ebola and as profound as D-Day and the Civil War. No wonder that more U.S.-based brands are rallying around vets these days, and not just on Veterans Day .

Starbucks has become one of the highest-profile brand advocates for veterans. It's partnering with HBO and Chase to help Bruce Springsteen throw a concert to honor vets that will run on HBO and other TV networks tonight.

CEO Howard Schultz also just released a book, For Love of Country: What Our Veterans Can Teach Us About Citizenship, co-authored with journalist Rajiv Chandrasekaran.Continue reading...

brands with a cause

Starbucks Joins Walmart in Military Veteran Hiring Spree

Posted by Sheila Shayon on November 6, 2013 11:39 AM

Starbucks plans to hire at least 10,000 military veterans and active-duty spouses by 2018 as part of a global expansion plan that calls for 500,000 employees companywide, up from 200,000 today. 

"The more than one million transitioning US veterans and almost one and half million military spouses—with their diverse background and experience—share our mission-driven sensibility and work ethic and can build long-term careers at Starbucks as they return home," Starbucks CEO Howard Schultz said in a press release.

In addition, five new and existing US Starbucks cafes on or near military bases will begin donating 10 cents from every transaction, with a minimum annual gift of $100,000, to non-profit organizations that help veterans re-enter the workforce such as Operation GoodJobs and Vested in Vets.Continue reading...

PepsiCo Commits $500,000 to Veterans with Disabilities

Posted by Sheila Shayon on November 11, 2011 05:06 PM

Want to help out a U.S. Veteran? PepsiCo does, and they’ve just announced their second $500,000 donation to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), through Dream Machine recycling kiosks, as seen above.

The national program offers career training, education and job creation for post-9/11 U.S. veterans with disabilities, powered by you.Continue reading...

U-Haul Sponsors NYC Parade As Cheerios and Papa John's Honor Veterans

Posted by Mark J. Miller on November 11, 2011 10:01 AM

U-Haul was founded by World War II Navy vet L.S. "Sam" Shoen and his wife Anna Mary Carty Shoen. Even if there have been some major family troubles along the way, the company has never forgotten its roots.

The company will sponsor today’s Veterans Day Parade in New York City. It has “designed and dedicated five vibrant military SuperGraphics (to put on its parade trucks) to honor the five branches of the military — Army, Navy, Marine Corps, Air Force and Coast Guard, and to show our support for the men and women who have served and are still proudly serving in the armed services,” according to a company release.

The company will also pay tribute to those who died on Sept. 11, 2001, as well during the course of the parade. Spectators along the route will also receive small flags as well as “Support Our Troops” ribbon magnets, the release states.Continue reading...

brand news

In the News: BP, Facebook, Disney & more

Posted by Dale Buss on November 11, 2011 08:42 AM

In the NewsBP claims victory in Russian case.

Boeing rides Dreamliner on confidence into Dubai Air Show.

Burger King deems new menu items a success.

CBS includes Charlie Rose and Gayle King in revised The Early Show roster.

Citigroup to sell EMI units for $4 billion.

Facebook retreats on privacy dispute with U.S. government.

GE foresees strong growth in emerging markets.

GM raises alarms in Europe with restructuring pledge as its Buick division bets on a lush interior in new Verano compact.

Kohl's adds $30 million to holiday marketing budget.Continue reading...

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