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Hautel Check-In: Luxury Labels Extend Brands to Hotels

Posted by Barry Silverstein on June 21, 2012 12:09 PM

Maybe we haven't seen the return of the roaring global recovery everyone has hoped for. The U.S. economy is sputtering, and the European continent isn't looking very bullish at the moment. But none of this seems to be terribly concerning to the luxury hotel market. There has been a spate of recent openings — hotel extensions of luxury brands — to prove it.

Bulgari, which operates a luxury hotel in Milan, a luxury resort in Bali, and restaurants in Tokyo, has just opened the doors of its fourth Bulgari Hotel, with its latest five-star property opening in a chi-chi pocket of London.

Located in the city's prestigious Knightsbridge section, its well appointed rooms (such as the one above) are opening just in time to take bookings for the London 2012 Olympic Games. Bulgari gushes about the property: "It is a perfect expression of the Bulgari aesthetic of timeless glamour. Innovative artistry and a lavish use of precious marble and silver blend harmoniously, exuding an understated elegance. The quality of the service, magnificent elements such as the spa, pool and private screening room, and the distinguished location beside Harrods and Hyde Park all contribute to an uncompromising sense of excellence."Continue reading...

brand accolades

Anya Hindmarch is Veuve Clicquot's Business Woman of the Year

Posted by Shirley Brady on April 19, 2012 01:03 PM

Veuve Clicquot has named British luxury bag designer Anya Hindmarch its business woman of the year, an annual accolade the champagne brand has been hosting since 1972 in tribute to founder Madame Clicquot.

Hindmarch, whose bags have been carried by VIPs from Margaret Thatcher to Kate Middleton, won over Helena Morrissey, CEO of Newton Investment Management, and the River Cafe chef and owner Ruth Rogers. She's also known for her popular "I'm Not a Plastic Bag" campaign.

According to an interview with the Daily Mail, Hindmarch is helping support other entrepreneurs by partnering in the School for Creative Startups, founded by Dragon's Den investor Doug Richard, which "will run workshops and year-long courses across fashion, design, performing arts and digital industries."

luxury watch

Veuve Clicquot Invites Virtual Hobnobbing

Posted by Sheila Shayon on January 3, 2012 01:11 PM

Veuve Clicquot’s new community platform, called (wistfully, enticingly) Wish You Were Here, is an invitation to share inspiring moments that celebrate the spirit and lifestyle of the brand through photos and videos — and virtually hobnob with the beautiful people and party-hopping jetsetters who embody the brand.

The Instagram-like social initiative is the latest in luxury house’s expanded effort to centralize and showcase its 100+ global programs, events and initiatives. And in further proof of its efficacy as a brand engagement tool, VC's Wish You Were Here video of a sponsored boat race last summer (below) has been recognized by the iPhone Film Festival in the best branded content category.Continue reading...

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