Best Global Green Brands 2014

mobile marketing

HTC Launches Aggressive Brand Refresh to Take On Samsung, Apple

Posted by Sheila Shayon on April 8, 2013 01:53 PM

HTC One, a.k.a. the Facebook Home phone that's coming to AT&T and other carriers, is just one focus of the company’s impending brand refresh and aggressive marketing campaign to get better market placement against competitors like Samsung. 

HTC has been known for good hardware and not-so-good promotion, but squaring off against marketing-savvy Samsung requires the former to up its game. "It's one thing to make a great device—HTC has done that before," Mike Woodward, president of HTC America told the LA Times. "What is a little different this time is the way that we're going to market. We want to really get that down to the streets and get that down to consumers." 

HTC had been using “quietly brilliant” as its slogan, but the brand is looking to step out of its shell with a new marketing message that has “bold,” “authentic” and “playful” themes. The new tagline, "Everything Your Phone Isn't," is courting "Generation Feed" (what HTC calls tech-savvy, early-adopters). "Tech millennials are hard to connect with," Erin McGee, HTC North America VP Marketing told Ad Age. "We wanted to create a closer connection by targeting passion points."Continue reading...

see you in court

Fair Use? Jury to Weigh on Universal Takedown of YouTube Baby Video

Posted by Mark J. Miller on January 28, 2013 02:31 PM

On Feb. 7, 2007, Stephanie Lenz did something completely unmiraculous. She posted a 29-second video of her 14-month-old son dancing around the house with a push toy while enjoying Prince’s Let’s Go Crazy. Cute, right?

Universal Music's lawyers were less than charmed — and a six-year legal battle ensued between the music giant and Google, the parent company of YouTube. While more than 1.2 million people have heard Prince do his thing on the video since its posting, Universal has been trying to get Lenz to take it down, citing copyright infringement.

But Lenz and lawyers with the Electronic Frontier Foundation have been fighting to keep it up — and will now have have their case heard before a jury. At issue is whether Universal considered the definition of “fair use” before sending the takedown message, The Hollywood Reporter notes.Continue reading...

video killed the _____ star

Justin Bieber Beats Lady Gaga with 2 Billion View YouTube Record

Posted by Shirley Brady on November 1, 2011 07:14 PM

As fans obsess over Justin Bieber's new haircut and Christmas single, the Canadian pop star has quietly set another record. The video for said holiday single — Mistletoe, above — has been averaging more than one million views on YouTube per day since hitting the web on October 18th. According to YouTube's trendspotting blog, the word "Mistletoe" was one of its top rising searches globally over the past 30 days.

He also now boasts more than 2 billion YouTube views, a record he set on Sunday when his channel (a partnership with Vevo) crossed the 2 billion view threshold. Lady Gaga may have beat him to 1 billion views a year ago, but he has now beat her YouTube/Vevo channel (now at 1.85 billion views) to 2 billion views. Her collective YouTube footprint, where she maintains a Vevo channel and an 'official' channel, passed the 2 billion mark last month.

As for the single that made Bieber's name, Baby holds the record for the most-viewed music video of 2010 "and still averages hundreds of thousands of views per day" in 2011, according to YouTube.

viral buzz

Viral Video Watch: Rebecca Black Releases Friday Follow-Up

Posted by Shirley Brady on July 18, 2011 05:20 PM

Now trending on Twitter: Rebecca Black is back today with her second single: My Moment, a follow-up to her YouTubular amateur video smash, Friday — which you can relive in all its reuploaded HD glory, below.Continue reading...

brand news

In the News: Starbucks, Synthes, Coach and more

Posted by Dale Buss on April 27, 2011 09:00 AM

In the News

Air Canada launches new regional brand to replace Jazz.

Amazon vs. Apple "app store" spat continues, while Apple moves to trademark "startup."

Apple iPad 2 finally goes on sale in Japan this week, plus 11 other countries.

Barclay's posts disappointing results.

BP's Russian saga continues as net profit rises, Gulf clean-up costs continue.

Chevrolet Volt and Nissan Leaf ace crash tests.Continue reading...

brand news

In the News: BP, BA, Myspace and more

Posted by Dale Buss on March 29, 2011 09:00 AM

In the News

BP reviewed by US prosecutors for potential manslaughter charges.

British Airways cable crew vote for new round of strikes.

News Corp. and Vevo are in talks about the future of Myspace.

AT&T/T-Mobile merger "hurdle must be high," writes the New York Times in an op-ed.

Eminem lawsuit could change how digital revenues get shared with artists.

Grameen Bank head Muhammad Yunus fights move to get him to step down.Continue reading...

social marketing

American Express Rewards Expand to Digital Experiences

Posted by Sheila Shayon on March 16, 2011 04:00 PM

American Express is expanding its longstanding Membership Rewards program points to serve as “Social Currency.” 

The big idea: when points are redeemed, they can be applied to a broad range of activities of a social and digital nature — as AmEx demonstrated in a unique partnership with Foursquare at South by Southwest.Continue reading...

brand news

In the News: GM, Li-Ning, Oscars and more

Posted by Dale Buss on January 25, 2011 09:00 AM

In the News

Gsells more vehicles in China than in the US for the first time. GM also plans to award a new Chevrolet Camaro convertible to the Super Bowl MVP. 

The Kings Speech leads with a dozen just-announced Oscar nominations.

Adobe survey finds readers engage with iPad ads.

Amazon steps up push into home-delivered groceries.

Apple plans to introduce a service that would let users pay with iPhones.

Bacardi rethinks web strategy.Continue reading...

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