Interbrand IQ: The Best Asian Brands Issue

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In the News: Apple, Monster, Twitter and more

Posted by Dale Buss on May 1, 2013 09:15 AM

In the News

Apple sells largest corporate-bond offer in history.

Monster sues to halt effort to curb energy drinks.

Twitter opens up self-serve ad platform to all businesses.

Chrysler Group auto sales rose 11 percent in April; Ram truck sales were up 49 percent.

Coda Holdings electric-vehicle maker files for bankruptcy.

College Football Playoff unveils new (and quite boring) logo. 

Domino's results ride pan pizza wave.

Fisker Automotive fell apart because it sought too much, too fast.

Ford says sales of Lincoln MKZ have shaken off supply and launch problems.Continue reading...

brand news

In the News: IBM, AB InBev, Dell and more

Posted by Dale Buss on April 19, 2013 09:19 AM

In the News

IBM may sell part of its server unit to Lenovomisses estimates for first time since 2005 and struggles to deal with mobile computing shift.

AB InBev reportedly strikes deal with US on Modelo acquisition, as Busch heir resigns from NRA in wake of gun control bill's defeat in US Senate.

Dell sees Blackstone end its pursuit.

Adidas brings out "Boston Stands As One" t-shirt as CVS Caremark pledges to raise money for bombing victims, along with JetBlue and other companies.

Al Jazeera pushes back U.S. launch date.

Amazon may be unveiling mobile payments solution according to patent filing. 

The Atlantic magazine plans to launch paid digital content.

Avis taps celebrities to target "professionals" in new ad campaign.

BBC America and Twitter announce content-sharing partnership.

Boeing may see FAA clearance for Dreamliner as early as today.Continue reading...

brand news

In the News: Coca-Cola, J.C. Penney, Twitter and more

Posted by Dale Buss on April 16, 2013 09:59 AM

In the News

Coca-Cola posts lower net and unveils U.S.-bottler deal.

JCPenney buys time with credit line.

Twitter seeks deals with NBC and Viacom for high-quality video content.

A&W plans to move upscale and test fast-casual concept.

Amazon targets older consumers with new store.

Apple dominates in best-paid executives as board retains Jobs deputies.

BMW will debut EV brand Zinoro in China in early 2014.Continue reading...

brand news

In the News: JCPenney, McDonald's, Disney and more

Posted by Dale Buss on March 8, 2013 09:03 AM

In the News

JCPenney cuts an additional 2,200 jobs and delays stocking Martha Stewart products as judge suggests mediation with Macy's.

McDonald's U.S. sales slip, but less than anticipated.

Disney welcomes new movie-studio chief and big plans for Star Wars franchise.

Adidas is hot on heels of Nike in sportswear in China.

Amazon logs rising revenue from servicing cloud's server needs.

Arby's targets "modern day traditionalists."

Cablevision claims coercion led to deal with Viacom.

Caribou Coffee launches new branding campaign.

Citi passes stress tests.Continue reading...

brand news

In the News: Apple, Facebook, HSBC and more

Posted by Dale Buss on March 5, 2013 09:01 AM

In the News

Apple value dips as Google soars.

Facebook sued over bungled IPO.

HSBC, now Europe's biggest bank, sheds personal loan assets.

Carmakers at Geneva Auto Show express fears on European recovery.

AARP ramps up YouTube marketing.

Ally Financial says U.S. is probing its retail-financing practices.

Amazon launches first TV effort, for fashion unit; leads mobile retail sales.

American Suzuki gets OK of bankruptcy plan by U.S. court.

Baileys slims down its bottle.

BBC Worldwide reportedly in talks to sell Lonely Planet stake.

Best Buy and Facebook focus on next-generation mobile marketing.

Boeing expects to move fast to get Dreamliner back into the air after FAA approval of fixes.Continue reading...

brand news

In the News: AB InBev, Twitter, Cablevision and more

Posted by Dale Buss on February 27, 2013 09:09 AM

In the News

AB InBev fiercely denies allegations that it waters down Budweiser, as its earnings are boosted by U.S.

Twitter sees potential valuation soar as it mulls IPO.

Cablevision sues Viacom for making it run second-tier channels.

AMC is propelled by "The Walking Dead."

Apple is expected to address cash horde at annual meeting as it tries to crack India market with iPhone.

Asus plans aggressive push in U.S. PC market.

Boeing encounters lack of battery expertise as probe of Dreamliner drags on.

Facebook opens up its ad exchange to sell everything but Google.

GM CEO Dan Akerson requests no pay raise for second year in a row.

Huawei kicks off branding campaign at Mobile World Congress.

In-N-Out Burger is kept on track by heiress.

Kraft debuts theme of Velveeta as "liquid gold."

Macy's plans to intensify digital efforts and issues upbeat outlook.

Milwaukee Brewers renew deal with long-time sponsor Miller Lite. Continue reading...

going mobile

MTV Woos Indian Teens With Co-Branded 'Fablet' Smartphone

Posted by Mark J. Miller on February 13, 2013 04:01 PM

Since MTV aired “Video Killed the Radio Star” back in August of 1981, the company has gotten into plenty of things that haven’t involved music at all, from asking its viewers to “Rock the Vote” to exposing the world to the somehow fascinating mundane dramas of young adults on the Jersey shore

Now, Viacom’s MTV Networks International is getting into another business: selling branded tablets in India. Or, as the Telecom Tiger puts it, fablets (presumably, a more fab version of phablets). MTV has announced a partnership with Swipe Telecom to produce a co-branded fablet, MTV Volt.

The 6-inch smartphone features a television screen so people can get their MTV wherever they are. The youth-centric device will also serve as, “a fully functional high-definition Android tablet with Wi-Fi, dual cameras, FM player and GPS functionality,” that weighs half a pound and retails for around 12,999 Rupees or $240, Telecom Tiger reports. And, of course, built-in apps allow users to get right onto Facebook and LinkedIn.Continue reading...

media brands

VH1 Gets #Plussed With New On-Air Look and Logo

Posted by Mark J. Miller on January 8, 2013 05:42 PM

When VH1 got started way back in 1985, the cable TV network followed right in the footsteps of its sibling MTV, although focused its efforts at an older demo. While MTV (short for Music Television) scored big with tunes for adolescents and young adults (Men at Work, anyone?), VH1 (an acronym for Video Hits One) was going for the slightly older crowd, playing music videos featuring the likes of Elton John, Donna Summer, and Rod Stewart.

The thirst for an endless stream of music videos on both Viacom-owned channels came to a halt only a few years into their collective existence and shows with varying levels of quality were cranked out. VH1 scored hits with the annotated Pop-Up Video series, the gossipy tell-all bio series Behind the Music, and the artist-centric VH1 Storytellers. The music in both brands has consistently been drowned out since then with a slew of other programming, inspiring the perennial plea by boomers to bring back the music to MTV and VH1 (season three of IFC's Portlandia kicked off with a plotline to take back MTV from tween with its original VJs and news anchor, Kurt Loder.)

VH1, for one, has decided to indicate that shift with a change in its logo (or as the company likes to call it, "tagmark"). 

As announced at the TCA TV Critics Association press tour, VH1 is kicking off the new year by adding a plus sign to the end of its logo, to reflect the changes in the digital world — meshing together the network’s music, pop culture and nostalgia content together — in tandem with adopting a black-and-white look and feel to its visual identity and on-air promos. It's promoting the new look with, naturally, a #plussed hashtag on Twitter.Continue reading...

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