Posted by Laura Fitch on September 17, 2009 12:10 PM
Though Kanye West may have stolen the mic from young Taylor Swift at the recent MTV Video Music Awards, Twitter may have upstaged even Kanye, MTV reports
1.3 million VMA-related tweets were unleashed between the time the show started and when it wrapped Sunday night. By Monday morning, the number had ballooned to 2 million. The numbers were unprecedented for Twitter.
While Twitter clearly has powerful reach, marketers hoping to send branding messages to its millions of users face some challenges.Continue reading...
Posted by Stephanie Startz on September 14, 2009 03:17 PM
Kanye West stunned a packed Radio City Music Hall last night, barging on stage to grab the microphone from unsuspecting teen star Taylor Swift. Country singer Swift was mid-sentence accepting the MTV Video Music Award for Best Female Video. West, obviously bothered by Beyoncé Knowles's loss to Swift, told the astonished crowd, "I'm sorry, but Beyoncé had one of the best videos of all time."
West's erratic, loutish behavior has become his trademark, with notable outbursts at the 2007 MTV VMA's, 2006 MTV Europe VMA's, scuffles with paparazzi and even on his blog. While West has carefully crafted a fashionable personal style, the "Louis Vuitton Don" has tainted his brand and jeopardized endorsement deals with a temperamental, difficult-to-work-with reputation.Continue reading...