brand mascots

Happy Birthday, Sonic the Hedgehog!

Posted by Mark J. Miller on June 23, 2011 12:30 PM

Twenty years ago, Sega launched a game with a blue hedgehog named Sonic taking out robots. You never know what’s going to stick.

As PC World notes, Sonic has since then “starred in four different cartoon shows, (its) own long-running comic book, and somewhere in the neighborhood of 30 separate Sonic games.”

For Sega, Sonic has become a steady company mascot that has stuck around as the video-game industry has changed dramatically. The hedgehog and archrival Nintendo’s Mario Bros. are some of the most recognizable figures in the gaming world.

Sonic identity is so strong that Sega Europe actually has a Sonic Brand Director, David Corless, who is always trying to figure out what the next step for Sonic should be.

"What we want to do in coming years is push Sonic further," said Corless, according to the Guardian. "How do we make Sonic even more relevant for 12-, 13-year-olds but still deliver the nostalgia to the older market? It's a challenge but quite a luxury.”Continue reading...

brand news

In the News: ABC, E3, WWDC & more

Posted by Dale Buss on June 6, 2011 09:00 AM

In the News

AARP unveils a new ad campaign targeting boomers this week.

Apple will unveil iCloud Android-fighter today at WWDC, as brand leads tablet market in China.

Bank of America and Goldman Sachs lead US bank stocks taking a beating. ramps up original content to complete with YouTube.

Boeing faces labor strife.

Coca-Cola resists increasing prices.

Demi Moore adds "CNN reporter" to her credits with sex trafficking doc, a subject near and dear to her DNA Foundation.

E3 starts tommorow, where Nintendo will unveil its new Wii console, Sony will tout NGP (its new handheld gaming device) and Microsoft will promote Kinect and position Xbox as the hub of the home entertainment system.Continue reading...

tech champs

Kinect Sets Guinness World Record

Posted by Shirley Brady on March 9, 2011 04:00 PM

Microsoft announced today it has sold more than 10 million Kinect systems for the Xbox 360, setting a Guinness World Record for fastest-selling consumer device. As Mashable points out, Kinect sales have slowed since Christmas — but still: Yeah, yeah, yeah indeed.

brand launch

Microsoft's Kinect Challenge: Will Futuristic Features Click — and Pay Off?

Posted by Shirley Brady on November 4, 2010 10:30 AM

Microsoft's highly-anticipated Kinect for Xbox 360 finally goes on sale in North America today, attracting a crowd to its official launch event in New York's Times Square at midnight, where Ne-Yo performed and dancers took over the area last night in front of Toys R Us, which stayed open late to accommodate eager buyers who'd been lining up since Monday.

Microsoft hopes to reposition its Xbox 360 (with an Xbox Live subscription) as a lifestyle and entertainment system with Kinect.

It's confident that the device will connect with consumers, building buzz with a reported $500 million global marketing budget and promotional tie-ins including Toys R Us, Burger King and Best Buy, which also stayed opened past midnight last night for U.S. shoppers eager to try out the Kinect's motion control, facial and voice recognition features.Continue reading...

launch special

Kinect Fans Line Up in Times Square

Posted by Shirley Brady on November 3, 2010 11:00 AM

Microsoft is targeting gamers of all ages with a $500 million global launch campaign for Kinect, its motion-sensitive controller system for the Xbox 360 which goes on sale at midnight tonight in North America, with the rest of the planet to follow. Fans started lining up on Monday in Times Square, where Toys R Us is hosting the official launch party in the U.S.

It's giving the first 3,000 people to line up and purchase Kinect at its Times Square flagship a free copy of two games ("Kinect Sports" and "Kinect Joy Ride") along with a one-year Xbox LIVE Gold subscription. Burger King is also giving away Kinect prize packs in a promotion that kicked off Monday.

tech wars

Microsoft Kinects With Consumers

Posted by Shirley Brady on October 29, 2010 12:30 PM

Microsoft rolls out its TV ad campaign in Australia for Xbox 360's Kinect technology on Sunday. The spot features footage of "real" Australians of all ages trying out the equipment — which goes on sale in about three weeks time — in constrast to the actors hired for its now-airing U.S. campaign, which you can see after the jump. Are Aussies more influenced by real people? (Just asking!)

Kinect is scheduled to launch worldwide starting with North America on Nov.  4, followed by Europe on Nov. 10, Australia and New Zealand and Singapore on Nov. 18, and Japan on Nov. 20.Continue reading...

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