AOL Leaving Time Warner For New Name (Sort Of) And Logo

AOL is finally separating itself from Time Warner, which it acquired in 2001 in a transaction that exemplified “buyer’s remorse.”

After spending untold sums of money on its latest attempt at rebranding, the company is replacing its longstanding logo (the circle imprisoned inside a triangle), and changing its name from “AOL” to the following:

Aol. (The period is part of the name.)

Get it? Aol… period! The newish name will be placed in front of an ever-changing series of backgrounds, though if you’re an Internet brand trying to update your has-been reputation, perhaps you should select images that aren’t as “Grandpa’s brand” as Polaroid cameras and View-Masters.Continue reading...