brand and bottle
Posted by Barry Silverstein on March 24, 2011 05:00 PM
When the New York Mets start the new baseball season at Citi Field, they'll be offering their fans the customary goodies — hot dogs, beer, peanuts. But they'll also be providing an unexpected treat — quality wine.
It's all because of revolutionary packaging. Last November, Vino Solo, a wine uniquely packaged in a plastic bottle with its own attached drinking flute, was introduced in the US, and it turns out it's a perfect fit for baseball stadiums and other large venues. The packaging has the added advantage of being one-sixth the weight of glass and it's recyclable.
Andrew McMurray, VP of Zachys Wine & Liquor in Scarsdale, New York, is part of a consulting team that works with the New York Mets. He said of the wine, "Cracking the code for getting a high-quality glass pour that is easy to handle, serve and consume in a general concession setting has been a challenge for us since day one," he commented. "The Vino Solo package answered that dilemma in one fell swoop."
Mets fans will enjoy a specially created version of Vino Solo under the "Fin" label, a Chardonnay and a Cabernet Sauvignon, both from California.Continue reading...