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viral marketing

Viral Video Watch: DWTS Mark Ballas Dancing with a Diet Pepsi Can

Posted by Shirley Brady on February 28, 2012 02:48 PM

In a video born to go viral, Pepsi uploaded this video on YouTube of Dancing with the Stars choreographer Mark Ballas showing off some fancy footwork with a can of Diet Pepsi on his head. 

ABC announced the next batch of DWTS competitors today, with Ballas pairing up with Welsh opera star Katherine Jenkins in the 14th season, which starts on Monday, March 19th.

Other new cast members include tennis legend Martina Navratilova, and singers Gladys Knight and Gavin DeGraw. Ballas also choreographed Diet Pepsi's recent commercial featuring another ABC star, Modern Family's Sofia Vergara, dancing her heart out to promote Diet Pepsi's skinny can.

video killed the _____ star

TED2012 Talk: YouTube Trends Guru on What Makes Videos Go Viral

Posted by Shirley Brady on February 28, 2012 12:13 PM

"Anyone has access and the audience defines the popularity," said YouTube Trends manager Kevin Allocca, explaining the secret sauce that goes into viral videos. Find out more in Allocca's talk, above, during the Youth portion of the TED2012 conference this week in Long Beach, CA, which ranged from Rebecca Black's Friday to Justin Bieber to cats watching cats watching the 65 million-viewed Nyan Cat phenom. 

viral buzz

Look Ma! Lexus Is Going Fast!

Posted by Abe Sauer on May 27, 2011 10:00 AM

Following the news that NASCAR driver Kyle Busch received a speeding ticket while test driving a new $350,000 Lexus, it didn't take long for a few cynics to ask whether or not the whole thing was set-up to draw attention to the automaker's new LFA model supercar.

Absurd as the notion is, Lexus has been very willingly embracing alternative marketing lately.Continue reading...

viral buzz

Viral Video Watch: From the Muppet Movie Spoof to George Takei

Posted by Michael Waltzer on May 23, 2011 05:45 PM

It's time to play the music, It's time to light the lights, It's time to meet the Muppets, On the Muppet Show tonight! 

Starring (and conceived by) Jason Segel (Forgetting Sarah Marshall) and costarring fellow comics Amy Adams and Zach Galifianakis, Disney's upcoming The Muppets Movie is in postproduction but whetting fans' appetites with a mock trailer for Green With Envy, the film's movie-within-a-move, which is trending on YouTube ahead of the real movie's scheduled Thanksgiving (November 23rd) release date. There's even a Facebook page for Green With Envy, while the Muppets' official site offers other goodies such as video shorts and games.

Below, more videos climbing YouTube's most-shared and most-watched charts, including a small camera store promo with Hollywood chutzpah.Continue reading...

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