brand news
Posted by Dale Buss on May 13, 2013 09:33 AM

Bangladesh plans to raise pay for garment workers and allow unions.
ABC veteran Barbara Walters announces 2014 retirement as Disney plans to live-stream ABC programming via app and cloud.
Yum! sales in China fall 29 percent in April.
ABB says CEO plans to resign.
Audi outsells BMW brand globally — again.
Bloomberg admits use of its terminals for data snooping.
CBS chief touts TV over digital engagement.
Cisco tries reinvention in tough time.
Danone sets deal to acquire Happy Family brand.Continue reading...
More about: Brand News, Bangladesh, ABC, Yum!, ABB, Asha, Audi, Bloomberg, BMW, CBS, Cisco, Danone, Dell, Disney, Equestria Girls, Jimmy Fallon, GM, Google, Happy Family, Hasbro, Hulu, Marks & Spencer, McDonald's, Seth Meyers, NBC, Nike, Nokia, Saturday Night Live, Oscar Mayer, PepsiCo, Samsung, Sears, Times-Picayune, True Religion, Virgin, Virgin America, Whole Foods, Yahoo, Barbara Walters, Tiger Woods
brand news
Posted by Dale Buss on April 30, 2013 09:15 AM

ESPN apologizes for comments by commentator after NBA player announces he's gay.
Honda recalls almost 46,000 Fits in North America.
Chrysler sees profit tumble on poorly executed product launches.
Alibaba and Sina form alliance of China online businesses.
Apple files for new technology that tells whether to text or call friends.
Asos prepares marketing drive to grow global brand.
BP reviews safety after oil leak in North Sea.
Best Buy sells Europe unit back to Carphone Warehouse.
BlackBerry CEO questions future of tablets (which brand doesn't have).Continue reading...
More about: Brand News, ESPN, Honda, Chrysler, Alibaba, Apple, Asos, BBDO, BP, Best Buy, BlackBerry, Boeing, Budweiser, Carphone Warehouse, Conde Nast, Datsun, Fab, Facebook, Gillette, Google, Google Glass, Grey H&M, Herbalife, Hostess, J.P. Morgan Chase, LG, Macy's, Madonna, Nissan, Nissan Altima, Pandora, Pfizer, Procter & Gamble, Sbarro, Siemens, Sina, Target, Twitter, Virgin, Wall Street Journal, Weather Channel, WWE, Wired, Yahoo
brand news
Posted by Dale Buss on April 9, 2013 09:03 AM

Aereo TV streaming service from Barry Diller faces showdown with News Corp.'s Rupert Murdoch, who threatens to take FOX cable-only, as Intel cooks up its vision of future of TV.
Apple, which can now trademark iPad mini in U.S. and captured 74% of mobile app revenue in Q1, reportedly will release new iPhone 5S in "at least" two screen sizes.
Billabong in talks to sell out for $300 million.
Airbus juggles order book to meet record demand for A320neo Jet.
AT&T joins Boeing in backing U.S. cyber bill facing privacy fight.
Audi promotes in-vehicle Wi-Fi in new TV campaign.Continue reading...
More about: Brand News, Aereo, Airbus, Android, Apple, AT&T, Audi, Billabong, BMW, Boeing, Bombardier, Bosley, Chanel, Christie's, Citigroup, Costco, Discovery Communications, EADS, FTC, Fisker, FOX, Goldman Sachs, Google, IBM, Instagram, Intel, iPad, iPhone, JCPenney, KFC, KPMG, Kurt Geiger, Lagardere, Lenovo, Lexus, Mercedes-Benz, Michael Kors, Microsoft, News Corp., Nickelodeon, Nissan, Nokia, Omega, Pandora, Porter Airlines, Printemps, Roc Nation, Royal Mail, Salesforce.com, Sky Ireland, Universal Music, Virgin, Virgin Atlantic, Walmart, Wrigley, Xbox, Yahoo, YouTube, Halle Berry, Pierce Brosnan, Barry Diller, Jay-Z, Ron Johnson, Diane Kruger, Rupert Murdoch, Mike Ullman, Luxury
viral buzz
Posted by Abe Sauer on April 3, 2013 10:01 AM

You've certainly read about Google, YouTube, American Eagle, BMW and other major branded April Fools' hijinks. But, below, smaller brand-focused April Fool's jokes you probably missed.
At top, Jockey Sport amended its landing page to announce a new product: The environmentally friendly NearlyNaked running shoe, made completely from recycled underwear. And below, the lately maligned Lululemon addresses its sheer yoga pants crisis with a material that licks that problem: leather.Continue reading...
viral buzz
Posted by Mark J. Miller on April 1, 2013 05:54 PM

Every April 1st, Google tries to outdo itself with a new array of April Fools' Day pranks, and this year was no different.
Users of Google quickly spotted a “Google Nose” link that appeared on April 1st that invited consumers to smell what they are seeing on the site, whether it is a campfire or a flower. Or, at least, it would let them “leverage new and existing technologies to offer the sharpest olfactory experience available.”Continue reading...
More about: April Fools' Day, American Eagle Outfitters, Barclaycard, Barclays, BMW, Google, HootSuite, Ikea, JetBlue, Kodak, Kraft, Nissan, Nokia, Savings.com, Skype, The Guardian, Toshiba, Vegemite, Vimeo, Virgin, WestJet, Whole Foods Market, YouTube, Richard Branson, Video, Social Marketing, Humor, Viral
brand news
Posted by Dale Buss on March 5, 2013 09:01 AM

Apple value dips as Google soars.
Facebook sued over bungled IPO.
HSBC, now Europe's biggest bank, sheds personal loan assets.
Carmakers at Geneva Auto Show express fears on European recovery.
AARP ramps up YouTube marketing.
Ally Financial says U.S. is probing its retail-financing practices.
Amazon launches first TV effort, for fashion unit; leads mobile retail sales.
American Suzuki gets OK of bankruptcy plan by U.S. court.
Baileys slims down its bottle.
BBC Worldwide reportedly in talks to sell Lonely Planet stake.
Best Buy and Facebook focus on next-generation mobile marketing.
Boeing expects to move fast to get Dreamliner back into the air after FAA approval of fixes.Continue reading...
More about: Brand News, AARP, Ally Financial, Amazon, American Suzuki, Apple, Baileys, Best Buy, Boeing, Campari, Cartier, Dreamliner, ESPN, Estee Lauder, FAA, Facebook, Geneva Auto Show, Google, Groupon, Heinz, History, HSBC, IKEA, JCPenney, Jaguar Land Rover, Mad Men, Marriott, Martha Stewart, Monster Beverage, Nissan, Nordic Hospitality, Keith Olbermann, Opel, Paramount, Red Bull, Shell, Syfy, Tata, Tata Motors, Time Warner, Viacom, Virgin, Dick Vitale, Wendy's, The Guardian
brand news
Posted by Dale Buss on March 4, 2013 08:46 AM

Walmart philanthropic director Sylvia Mathews Burwell expected to be nominated Monday as Obama's budget chief.
India develops a taste for premium beer while officials approve $2 billion Diageo deal.
HSBC set for $23 billion profit as turnaround gains traction.
AB InBev takes to Twitter and newspaper ads to fight watered-down-beer charges.
AIDS drug breakthrough sees infant evidently cured through early use of virus-blocking drugs.
Alfa Romeo reboot marks tough road for Fiat.
American Airlines drops below 60,000 employees for the first time since 1987.
AOL's new Brand Group CEO Susan Lyne lays out her goals.
Asos joins brands using Twitter's Vine for short form social video marketing.Continue reading...
More about: Brand News, AB InBev, Alfa Romeo, American Airlines, AOL, Apple, Asos, Bissell, Cadillac, Corona, Daimler, Diageo, Einstein Noah, Facebook, Fiat, Gap, Gildan Activewear, GM, GMC, Google, Groupon, Hallmark Channel, Harlem Shake, Hess, HSBC, Jag, JCPenney, KFC, Kellogg, KitchenAid, Kodak, Livestrong, Macy's, Mercedes-Benz, Microsoft, Monster, Morgan Keenan, O2, Pepsi, Playskool, Russell Brands, Sainsbury's, Samsung, Skype, Space, Subway, SXSW, Taco Bell, Tesco, The Body Shop, Twitter, Vine, Virgin, Walmart, Weibo, Up, Yale, Rick Bayless, Cara Delevigne, Leona Lewis, Martha Stewart, Sylvia Mathews Burwell, Susan Lyne, Australia, China, India, The Hobbit, Switzerland
executive decision
Posted by Sheila Shayon on February 25, 2013 08:11 PM

It seems the great divide still exists—a great mother or a great worker. Now, two of the most powerful female executives have set their own standards for work/life balance, but there are faults to be had in both arguments.
Late last week, via an internal H.R. memo that was leaked to the press, Yahoo! CEO Marissa Mayer banned working from home. The Google transplant has been in the process of turning around embattled Yahoo! since taking over in July 2012, but her latest move is inspiring more backlash than anything.
"Speed and quality are often sacrificed when we work from home," says an internal memo from HR director Jackie Reses, obtained by tech blog All Things D. "We need to be one Yahoo!, and that starts with physically being together."
“Even if that was what was previously agreed to with managers and HR, or was a part of the package to take a position, tough … It’s outrageous and a morale killer,” an employee told All Things D.Continue reading...
More about: Yahoo!, Marissa Mayer, Facebook, Sheryl Sandberg, HR, Internal Brand Engagement, Bank Of America, Richard Branson, Virgin, Donald Trump, Corporate Citizenship