Interbrand IQ: The Best Asian Brands Issue

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Top This Product Launch: Ardbeg Takes Whisky Into Space

Posted by Mark J. Miller on September 6, 2012 05:11 PM

Space travel has long been a subject of fascination, so private-sector companies such as Virgin Galactic have sprung up to try and eventually put mere mortals up into the high frontier where Neil Armstrong made history. Now we've got something to toast the late Armstrong with.

Scottish whisky maker Ardbeg has turned out a limited-edition whisky, Ardbeg Galileo, to make some noise and hopefully a few sales from a curious experiment the company is involved in.

According to the BBC, Texas-based space research company NanoRacks asked Ardbeg to be involved in a two-year space experiment late last year. Soon after, vials filled with chemical compounds from Ardbeg’s distillery were shot up to the International Space Station on a Soyuz rocket from Kazakhstan. The chemicals will undergo the experiment in near zero gravity while Ardbeg oversees the same experiment here on Earth.

Ardbeg, naturally, couldn't miss this galactic marketing opportunity. Its limited-edition Ardbeg Galileo, marketed to "astro-nuts," is described as a “12-year-old single malt whisky (from) a vatting of different styles of Ardbeg laid down in 1999,” the BBC notes. Talk about whisky-a-go-go.Continue reading...

brand news

In the News: Burberry, DirecTV, Twitter and more

Posted by Dale Buss on July 12, 2012 09:01 AM

In the News

Adidas gets big boost in buzz from soccer's Euro 2012.

Aereo stays operating while TV networks sue, judge rules.

Airbus nabs $17 billion in orders at big air show.

Amazon weighs cutthroat market in smartphone decision.

Apple finds China jumping the gun on iPhone 5 orders.

Barclays former CEO could face US Congress.

Burberry finds sales momentum slowing.

Cartier sees slowdown in China.Continue reading...

brand news

In the News: Microsoft Tablet, Kirin, Dr Martens and more.

Posted by Shirley Brady on June 18, 2012 08:50 AM

In the News

Microsoft will announce Monday a plan to sell tablets under its own brand, in a challenge to Apple's iPad, while Amazon reportedly plans to launch cloud music service in July to rival iTunes.

Kirin Holdings agreed to pay $200.9 million Australian dollars (US$203.4 million) for the shares it doesn't already own in Australian boutique brewer Little World Beverages, as Japanese companies expand offshore to combat flagging domestic demand.

Dr Martens owners seeks up to £200m from potential buyers.

AirAsia plans to follow Virgin model with brand extensions.

Android relaunches user interface.Continue reading...

brand news

In the News: BlackBerry Crushed, Walmart Targets Best Buy and more

Posted by Shirley Brady on May 30, 2012 05:42 PM

BlackBerry-maker Research in Motion saw its shares slump today after warning Wall Street that it's forecasting an operating loss for the first quarter. With the company hiring bankers at JPMorgan and RBC to explore a sale, investors worried and layoffs looming, the Canadian government dismissed rumors of a possible takeover.

Other brand news:

Best Buy store closures spur Walmart ads.

NYC mayor Michael Bloomberg bans sale of large sodas and sugary drinks.

GM is shifting Chevrolet ad budget from Super Bowl to sponsoring the popular Manchester United soccer team.

Disney Channel joins the TV Everywhere brigade.

Exxon Mobil shareholders approve executive pay.Continue reading...

brand launch

With SpaceX Success, Musk Rocketing Into a Brand Name

Posted by Mark J. Miller on May 23, 2012 02:59 PM

It may be soon that “musk” may not just signify male perfume. Instead, American consumers may immediately associate it with space travel or, more likely, with gobs of cash.

Like Richard Branson, Jeff Bezos, and Paul Allen, Elon Musk is a wealthy man who can now fund his boyish billionaire enthusiasm for space travel, and has now taken a major step toward making those kinds of trips more accessible to the common man.

The founder of SpaceX was obviously thrilled that his rocket made it off the launch pad in Cape Canaveral, Florida, on Tuesday following an aborted attempt. Its next challenge will be to hook up with the International Space Station on Friday to drop off a few things with the folks stationed there.Continue reading...

brand news

In the News: Saab, Samsung, Virgin Galactic and more

Posted by Dale Buss on October 28, 2011 08:45 AM

In the News

Saab signs deal to be purchased by Chinese firms.

Samsung overtakes Apple as top smartphone seller.

Virgin Galactic space tourism could begin in 2013.

Chrysler becomes profit-maker.

Disney strikes TV deal in Russia.

Jack in the Box and Jamba Juice are testing Google Wallet.

J.Crew president Jenna Lyons' personal life makes headlines.

Netflix reportedly takes up one-third of web bandwidth.

New York City's first casino opens today.

Nokia launches first Windows phone ad, in Europe.

Obama administration announces desert solar energy zones.

P&G's Wrigley brand is 100 years old this month as company finds consumers largely are accepting price hikes.

Samuel L. Jackson becomes top-grossing movie star of all time.

Under Armour hits the basketball court.

Weather Channel relaunches iPad app ahead of international expansion.

Whirlpool to cut more than 5,000 jobs.

& NYT ponders if the era of cheap Chinese imports to US is ending.

brand news

In the News: Amazon, Gap, Netflix and more

Posted by Dale Buss on October 26, 2011 09:02 AM

In the News

Amazon suffers big drop in income.

Chrysler nears approval by workers of new UAW contract as the company moves toward building a new compact sedan designed by Fiat.

Coach foresees bright holiday sales.

Eurozone hangs in the balance as European leaders wrangle with debt issues.

Facebook now rivals TV as mass medium.

Ford fails to dazzle with third-quarter profits.Continue reading...

brand news

In the News: CEO Shuffle, Apple's Core, Mattel Eyes HIT

Posted by Shirley Brady on October 18, 2011 08:45 AM

Air France replaces CEO, Mercedes-Benz USA CEO is ousted in Daimler exec shuffle, and Olympus shares plunge as its CEO is fired.

Apple sells 4 million iPhone 4S units in first weekend, as Samsung sues to block the device in Japan and Australia and HTC loses Apple patent case in US. Steve Jobs' Silicon Valley memorial service reportedly filled with humor and music, as company prepares to honor late co-founder and report earnings on Tuesday. Starbucks and Apple are also partnering in the UK on free music downloads.

Mattel eyes UK's HIT Entertainment, home to Thomas the Tank Engine and other kids' properties.

Bank of America posts $6.2 billion quarterly profit, while Goldman Sachs reports $428 million loss.

BlackBerry customers receive free apps and tech support to make amends for outages.Continue reading...

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