Ever the Publicity Hound, Branson Readies to be an Airline Hostess

Any brand owner looking to learn a lesson about getting noticed should just watch Richard Branson.

The iconoclastic head of Virgin has a penchant for publicity that keeps his name popping up in the press with uncanny regularity.  

His latest gambit is silly but it's still making headlines. Branson bet AirAsia owner Tony Fernandes that his Virgin Racing Formula One team would finish higher than Fernandes' Lotus Racing team. The loser of the bet agreed that he would dress up as a woman flight attendant for the winner's airline.

Well, Sir Richard lost, and Tony is playing out the bet for all it's worth.Continue reading...