Learn more about Sustainable Brands 2015 San Diego

social media watch

Twitter Values Its IPO Modestly as It Continues to Build Up Ad, Media Partnerships

Posted by Dale Buss on October 25, 2013 04:43 PM

Twitter is drawing praise for the modest self-valuation inherent in the pricing of its upcoming IPO. But even more important in the long run might be the many things that the social media pioneer is doing to attempt to boost its value for years to come.

Clearly seeking to avoid a repeat of Facebook's over-hyped IPO and subsequent stock-price swoon in 2012, Twitter said its initial public offering would value the profit-less company at up to $11 billion. The offering could thus raise as much as $1.6 billion for a brand whose service has grown to more than 230 million monthly active users over seven years and that more than doubled its third-quarter revenue to $169 million.

But the valuation was more conservative than the $15 billion some analysts had expected for the most high-profile internet IPO since Facebook's, indicating that Twitter is taking a different tack in its IPO than Facebook did.Continue reading...

brand news

Brands to Watch: Goldman, Groupon, Benetton & more

Posted by Shirley Brady on June 2, 2011 06:00 PM

Brands to Watch

Andre Agassi expands commitment to charter schools.

Apple signs deal with Universal Music Group and other publishers for iCloud.

AT&T Wireless CEO "not happy" with US network.

Benetton refreshes visual branding.

Citigroup shuts down $400M hedge fund in wake of new regulations.

Denny's all-you-can-eat pancakes inspires teen marathon.

Disney, looking up at the cloud, relaunches Disney.com to offer TV and film titles.Continue reading...

media brands

New York Times Now the Old Pay Lady

Posted by Sheila Shayon on March 17, 2011 04:00 PM

The New York Times today announced the news its fans and subscribers have been waiting for — the terms of its so-called paywall.

The Times will begin charging frequent users of NYTimes.com $15 a month for web-only access (or $20/month for web and iPad access, and $35 "all access") on March 28. The subscription plan will allow readers 20 articles a month free, and print subscribers will have unlimited access. 

The new digital monetization strategy's goal: “to draw in subscription revenue from the most loyal readers while not driving away the casual visitors who make up the vast majority of the site’s traffic,” according to the Times' Media Decoder blog.Continue reading...

media and politics

NPR in the Spotlight as CEO Resigns

Posted by Sheila Shayon on March 9, 2011 01:00 PM

This is the video that yesterday brought down the head of fundraising — and today, the CEO — of NPR.

It's a self-styled bit of muckraking — a covertly taped conversation with Ron Schiller, who until yesterday was president of the NPR Foundation and SVP of development (read: fundraising) for America's National Public Radio. His was a critical role, as NPR has been fighting to maintain funding and political support in the face of criticism from the political right in the US.

Today, he was followed out the door at NPR by Vivian Schiller, no family relation but certainly related as a fellow executive at NPR — one also caught in the crosshairs of rising political tension between the left and right in the US.Continue reading...

Big Bird in a Flap Over Budget Threats to Sesame Street

Posted by Dale Buss on February 18, 2011 12:30 PM

The budget knives in Congress may be out for a particularly sacred cow – or should we say, fowl – and the Muppet world is striking back. Sesame Street even found some friends to come and play in the political fray.

PBS Kids icon Arthur, a beloved animated aardvark that sprang from books to the screen, along with Sesame Street stalwarts Big Bird and Elmo, lined up on Wednesday morning as props for Democratic congressmen who are opposed to Republicans’ targeting of government funding for their broadcast homes.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia