After running TV and print advertising mocking its rival Vodacom's recent rebranding in South Africa as "a lick of paint," the mobile carrier Cell C was ordered by the country's Advertising Standards Authority to pull its TV advertising (see another spot below) and tweak its print ads.Continue reading...

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Now that it's majority owned by the UK's Vodafone, the South African wireless brand Vodacom has rebranded, changing its official color from blue to red and adopting a new tagline ("Power to You"). But as it notes below, it's more than just a new paint job — and there are some interesting twists and turns to its new image.Continue reading...