brand news
Posted by Dale Buss on May 22, 2013 09:17 AM

ESPN begins hundreds of layoffs.
H&M says that some clothes were produced in collapsed factory in Cambodia.
Target misses earnings expectations and cuts outlook.
Cable networks are rebranding, and pay-TV brands aren't happy about it.
Dairy Queen to debut new ad campaign that promotes its burgers and fries.
Dodge enjoys star turn for its Challenger at premiere of Fast and Furious 6.
EA lawsuit over players' videogame-likeness issue threatens NCAA policies.
Facebook becoming less popular among teens, Pew study finds.
Ferrero backs off attack on World Nutella Day.
Fisker Automotive reportedly sees bid by boutique firm led by former GM exec Bob Lutz and Chinese supplier.Continue reading...
More about: Brand News, ESPN, H&M, Target, Clearwire, Dairy Queen, Jamie Dimon, Dodge, Dodge Challenger, EA, Facebook, Fast and Furious 6, Ferrero, Fiat, Fisker Automotive, Ford, Halo, Hoover, JPMorgan, Bob Lutz, Sergio Marchionne, Microsoft, NCAA, Nespresso, Nestle, Nissan, Nutella, Oreck, Pandora, Renault, Ruth's Chris Steak House, Shang Xia, SkyWest, Sony, Steven Spielberg, Sprint Nextel, Verizon, Vodafone, Volkswagen
brand news
Posted by Dale Buss on May 3, 2013 09:15 AM

Apple dodges $9 billion in US taxes with bond deal.
Google named Advertiser of the Year.
Volkswagen makes $10 million donation to the National Mall.
Adidas sales drop on weakening Reebok brand.
Barnes & Noble begins support of Google apps on Nook.
Beam sales rise because of "formula run" on Maker's Mark.
Diet Coke slims down its vending machines.
Ford adds jobs and raises capacity to make pick-up trucks.
Geritol seeks new life with younger consumers.
Huffington Post brings rapid-response "native" ads to its home page.Continue reading...
More about: Brand News, Apple, Google, Volkswagen, Adidas, Barnes & Noble, Beam, Diet Coke, Ford, Geritol, Huffington Post, Instagram, JCPenney, JPMorgan Chase, Insomniac Events, Iron Man 3, Kellogg, Kentucky Derby, Kraft, Lancome, Land Rover, Live Nation, Maker's Mark, Mars, New York Magazine, Nook, Mountain Dew, Paramount, Perkins, Reebok, Samsung, Scott's Lawn Service, Snickers, St. John's Bay, Star Trek, Verizon, Vodafone
brand news
Posted by Dale Buss on April 26, 2013 09:12 AM

Starbucks raises outlook after strong second quarter.
Boeing gets clearance for re-launching Dreamliner in Japan and United's planes in May.
Altria Group plans to enter e-cigarette market.
3M cuts outlook as demand sputters.
Amazon outstrips growing profits with growing spending.
Best Buy tries to reduce "pain points" for customers, staff.
Cap'n Crunch launches new YouTube channel for adults.
Exxon Mobil oil output falls again.Continue reading...
More about: Brand News, Starbucks, Boeing, Altria Group, 3M, Dan Akerson, Amazon, Best Buy, Cap'n Crunch, Dreamliner, EpiPen, Exxon Mobil, GM, Honda, JC Penney, Microsoft, Mountain Dew, MTV, Mylan, Progressive, Sony, George Soros, Verizon, Vodafone, United Airlines
sporting brands
Posted by Mark J. Miller on April 8, 2013 05:12 PM

Professional sports teams have such cachet with a certain block of the public that pretty much anything they do can find sponsorship. Aon and Manchester United just signed a sponsorship deal that has the British multinational risk-management, insurance and consulting company putting its name on the team’s training facilities for the next eight years.
Along with that, Aon’s name will also grace the training shirts of the ManU players and be attached to any of the team’s pre-season tours during the next eight seasons, such as “Tour 2013 presented by Aon in Asia Pacific.” If that weren’t enough, Manchester United’s business network will also use Aon for its “talent development, health, risk management, retirement and data & analytics.”Continue reading...
More about: Sports, Sporting Brands, Manchester United, Aon, Sponsorship, Advertising, Soccer, Endorsements, UK, Insurance, Vodafone, Premier League, AIG, Chevrolet, GM, Automotive
brand news
Posted by Alicia Ciccone on March 25, 2013 09:46 AM

T-Mobile kills off wireless contract, readies to launch LTE network.
Gordon Brothers Europe agrees to buy struggling Blockbuster UK, saving 2,000 jobs and brand.
W Hotels plans to double Asia presence over the next five years.
AstraZeneca settles Crestor patent suit.
Apple, Microsoft defend pricing policies in Australia.
Britain's BAE Systems wins five-year, $780 million US military contract.
BMW looks to Mini Paceman to challenge growing Fiat market.
Bridgestone launches new tire line to reignite Firestone brand.Continue reading...
More about: Brand News, T-Mobile, Gordon Brothers Europe, Blockbuster, W Hotels, AstraZeneca, Apple, BAE Systems, BMW, Bridgestone, Corona Extra, Crestor, Cyprus, Dell, Easter & Oriental, Fiat, Firestone, Homeland Security, Horse Meat, HTC, Hublot, Kit Kat, Kobe Bryant, Korean Air, Microsoft, Mini Paceman, Monster Energy, Nestle, Rockstar, Scripps Networks Interactive, Summly, Supreme Court, Tesco, TNT Express, Travel Channel, UPS, Vodafone, Verizon, Yahoo, ZTE
brand news
Posted by Dale Buss on February 22, 2013 08:58 AM
Nike quickly backs away from Oscar Pistorius.
Volkswagen putting plug-in hybrid into production.
Google unveils touch-screen laptop.
Apple sees hedge-fund manager press his case against it.
Avon weighs exits from more countries.
Billabong posts record loss.
Boeing CEO stays in background to work on Dreamliner problem.
Citigroup toughens rules for executive bonuses.
Facebook COO bombs glass ceiling with new book.Continue reading...
More about: Brand News, Apple, Avon, Billibong, BlackBerry, Boeing, Citigroup, Datsun, EcoBoost, F-35, Facebook, Ford, Google, H-P, Lego, Lockheed Martin, Seth MacFarlane, Nielsen, Nike, Nissan, Oscars, Oscar Pistorius, Prada, Samsung, T-Mobile, Verizon, Vodafone, Volkswagen, Volvo
brand news
Posted by Shirley Brady on February 18, 2013 05:31 PM

Nike and Oakley drop paralympic athlete Oscar Pistorious following steroid allegations during girlfriend's murder investigation.
Costco CEO addresses Tiffany suit for alleged trademark infringement in all-company email (exclusive).
Starbucks expands India footprint to seven stores as company tests video chat drive-through ordering and expands Starbucks Evenings concept to Washington's Dulles airport.
Carnival cruiseship fire blamed on fuel line leak.
China vows to crack down on "malicious" trademark registrations.
Disney's Hong Kong Disneyland theme park finally turns a profit thanks to Toy Story attraction.
Amway quietly builds brands and racks up sales.
BP prepares to go to court over Gulf spill.Continue reading...
More about: Brand News, Amway, BP, Carnival, Coca-Cola, Costco, Disney, H&M, Honest Tea, Kérastase, L'Oreal, Lance, Lladro, Nestle, Nike, Oakley, Office Depot, OfficeMax, Panera Bread, Porsche, Reebok, Starbucks, Telstra, Tiffany, Tobacco, Toy Story, Vodafone, Hong Kong, China, India, Horsemeat, Obamacare, & Other Stories, gTLD, Luxury, Mobile, Mike Bloomberg, Kate Moss, Oscar Pistorious, Barack Obama
mobile brands
Posted by Mark J. Miller on February 18, 2013 12:44 PM

Across the globe, people everywhere are pulling out their cell phones and tablets and e-readers—in buses and trains, in hallways and doorways, on beaches and ski lifts, in bedrooms and in bathrooms. Everywhere, the world is turning to look at mobile devices. Those devices may be getting all the attention out in the world, but the mobile world is much deeper than that, of course, and will have many ramifications for how the world lives.
The mobile world will be taking a close look at itself when the annual Mobile World Congress opens in Barcelona on Feb. 25th. To kick things off, the mobile world’s major association, the GSMA, will showcase how it expects mobile will change in the future by building a “Connected City” that expands on last year's connected house exhibit by featuring everything from a town hall, department store, and apartment to an electrical store, hotel, cafe and lounge, and a car showroom, among other things. With each location, different brands and innovations will be featured.
At MWC's fully connected city street, AT&T will showcase how people can manage their energy consumption and home security. Deutsche Telekom and IBM will show off how their using mobile help create better public transportation as well as energy, security and water management. Aston Martin will show off a bike that features embedded sensors that communicate with an on-board computer to help athletes get a slew of data on how they are performing.Continue reading...
More about: Mobile, Conferences, Mobile World Congress, GSMA, Android, Aston Martin, Accenture, AT&T, Deutsche Telekom, Digi, Google, Google Play, IBM, Intel, LG, Nokia, Samsung, SAP, Vodafone, Connected City, Smart Cities, Digital Life, Digital