brand inspiration

TD and Absolut Show Why Art and Brands Go Hand in Hand

Posted by Sheila Shayon on October 2, 2014 02:12 PM

Companies are not only active as arts patrons, they're innovating in ways that speak to their brands' DNA. New campaigns by TD Bank and Absolut show how brands from diverse sectors are using art in a fresh way to engage and inspire consumers, especially those who value culture and corporate citizenship.Continue reading...

cocktail hour

All The News You Can Drink: Tommy Guns Vodka, Corona's Herd, Dos de Mayo and more

Posted by Mark J. Miller on April 5, 2013 06:30 PM

Gun Company Fires Back at Tommy Guns Vodka

Chicago mobsters back in the days of Al Capone favored a submachine gun known as the Tommy gun, which was then glorified in plenty of films and books about the era. But Tommy guns aren’t some relic of history. Saeilo Enterprises still makes them, and the owners aren’t very happy with Alphonse Capone Enterprises and its Tommy Guns Vodka, which is sold in a bottle shaped like the famous gun.

In fact, they are so annoyed that a lawsuit has been filed, the Chicago Tribune reports. Saeilo wants all of the Tommy Guns Vodka that is left to be turned over so it can all be destroyed. (Consumption counts as destroying, right?)Continue reading...

cocktail hour

All the News You Can Drink: Heineken Star Rises, Brangelina Wine a Sell-Out and more

Posted by Mark J. Miller on March 8, 2013 05:07 PM

Heineken’s Star Bottle Arrives Stateside with New Campaign

Heineken’s new taller, sleeker and starred bottle is already available in 170 countries and is now being rolled out in the United States with a new “Arrive Big” ad campaign featuring the brand’s “Man of the World” in such exotic locations as Ho Chi Minh City, Vietnam, Lagos, Nigeria and New York City. In each location, the protagonist finds himself in prickly situations at various clubs, yet somehow ends up with the girl and the beer (and an #arrivebig hashtag, to boot) in the end.

“Our priority is to ‘break the mold’ in beer marketing with cinematic, sophisticated ads that feature our ‘Man of the World,’ a progressive, cultured guy, who is inventive in any situation,” said Colin Westcott-Pitt, vice president of Heineken, in a press release. Heineken doesn’t go so far as to pull a New Coke move and break the mold inside the bottle, of course.Continue reading...

celebrity brandcasting

Shaquille O’Neal Continues Shaqness Self-Branding Blitz

Posted by Mark J. Miller on December 20, 2012 11:18 AM

Back when Shaquille O’Neal was in his NBA playing days and couldn’t seem to sink a foul shot to save his life, there were plenty of coaches and fans who likely could have used a drink after watching him botch another attempt. Shaq has since retired from playing the game, of course, but he’s still ready to help people find a drink, though in a totally different way this time.

O’Neal is about to launch his own line of vodkas, the New York Post reports, that will be coconut-flavored, sugar- and gluten-free, hit store shelves early in 2013 and be called “Luv Shaq.” (One wonders how the B52’s are taking this.)

Drew Adelman, the founder of Devotion Vodka, which will produce the Shaq-branded sugar-free and gluten-free liquor, says that the plan is to go up against Sean “Diddy” Combs’ Ciroc vodka. Devotion was also responsible for a vodka that had Jersey Shore’s Mike “The Situation” Sorrentino’s name on it.

O’Neal, who now makes big bucks as an analyst on TNT’s Inside the NBA, has been on a self-promotion bender this year — or as he calls them on his Twitter bio, "random acts of Shaqness."Continue reading...

brand and bottle

Absolut Unique Raises the Bar With Four Million One-of-a-Kind Bottles

Posted by Shirley Brady on September 3, 2012 04:25 PM

Absolut vodka is famed for collaborating with artists such as Keith Haring on unique limited-edition bottles. Now it's making every bottle a unique limited edition, in a global campaign that's shipping nearly four million individually designed bottles, each one as and unique as a proverbial snowflake by combining 38 bright colors and 51 abstract patterns.

According to the press release for the Absolut Unique campaign (tagline: "One of a kind. Millions of expressions"), its production team of robot artists were programmed with algorithms to ensure that no two bottles are alike: "To make every bottle become a one-of-a-kind work of art, ABSOLUT had to re-engineer the entire production process."Continue reading...

ad watch

Hitler Wants You, Belvedere Man, to Use a 'Real Man's Shampoo'

Posted by Abe Sauer on March 26, 2012 07:58 PM

The first thing one has to say about this new Turkish shampoo ad from Biomen is that der Führer did have quite the silky-looking head of hair. The second thing, of course: what the hell is going on here?

It's just one more in a long line of Hitler ads we've examined. And oh yeah, there are protestations. Translation of the ad after the jump.Continue reading...

brand and bottle

Absolut Vodka Seeks Absolut Purity in Paris

Posted by Michael Waltzer on December 19, 2011 05:05 PM

No ink, no paint, and 100% cellulose paper. Too little ingredients for a bus ad for a big brand like ABSOLUT, right? Wrong. Those ingredients are what artist Simon Schubert and the brand's marketers feel best represents purity, or, "ABSOLUT Purity".

ABSOLUT Vodka is featuring the poster, above, in an Avenue de l’Opéra bus shelter in Paris. It consists of a single sheet of blank paper using only folds and shadows playing off lighting. That means no ink, no chlorine, and no color. The dramatic poster is meant to portray the multi-sided bottle the brand produced for holiday imbibing and New Year's ringing in, an eye-catching limited edition gift.

See more of the campaign in the video below:Continue reading...

brand and bottle

Absolut Celebrates 30 Years' History With The LGBT Community

Posted by Sheila Shayon on November 10, 2011 05:55 PM

Absolut Vodka Cut, above, is just the latest in a series of the Swedish brand’s embrace of the LGBT community which dates back to 1981, before it was fashionable.

Starting with ads in The Advocate and After Dark, and extending to charitable and cause-related donations and outdoor advertising, Absolut is marking its three-decade relationship with the lesbian, gay, bisexual and transgendered community with a yearlong anniversary campaign, “Absolut Outrageous” (“Out” appears in pink), featuring the tagline: “Celebrating 30 years of going out and coming out.”

Now that it’s popular, established marketers like Procter & Gamble, Unilever, General Motors, Macy’s, Campbell Soup, Orbitz, PepsiCo and American Airlines are all on the LGBT bandwagon. But Absolut was the “first big brand to commit to and pursue the market” by being “the first continuously present major brand in gay media,” said Michael Wilke, former executive director of the Commercial Closet Association, now senior U.S. consultant for Out Now Consulting.Continue reading...

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