Interbrand IQ: The Best Asian Brands Issue

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what's in a name

Are You Your URL?

Posted by Abe Sauer on November 3, 2010 04:00 PM

Let's say you're a brand that needs a new logo. Where do you start? Do you do a web search for "logo redesign services" or "logo + agency?" Or do you go to the URL that best describes your needs?

Logo.com, which just spent $500,000 to acquire — wait for it — logo.com, is counting on the latter.Continue reading...

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