Posted by Dale Buss on May 22, 2013 09:17 AM
ESPN begins hundreds of layoffs.
H&M says that some clothes were produced in collapsed factory in Cambodia.
Target misses earnings expectations and cuts outlook.
Cable networks are rebranding, and pay-TV brands aren't happy about it.
Dairy Queen to debut new ad campaign that promotes its burgers and fries.
Dodge enjoys star turn for its Challenger at premiere of Fast and Furious 6.
EA lawsuit over players' videogame-likeness issue threatens NCAA policies.
Facebook becoming less popular among teens, Pew study finds.
Ferrero backs off attack on World Nutella Day.
Fisker Automotive reportedly sees bid by boutique firm led by former GM exec Bob Lutz and Chinese supplier.Continue reading...
Posted by Abe Sauer on May 17, 2013 01:46 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: VW gets nostalgic... Luxury brands suffer... Starbucks canbalizes itself... Apple "ruins" family life... Translating cat app... Tencent profits... BYD... Let Li... Dutch infant formula... What Taobao can tell you about breast size... McDonald's McCafe absurdity... Face toothpaste... What a poorly made $30 hamburger reveals about China's middle class... and more.Continue reading...
Posted by Dale Buss on May 14, 2013 09:26 AM
BMW is investing 3 billion euros in EVs and marketing.
AP execs outraged over government probe of phone records.
Sony is targeted for breakup by American investor.
Airbus aims to steal limelight from Boeing at upcoming Paris Air Show.
Amazon workers go on strike in Germany.
BNP Paribas eyes mobile and online banking.
Citibank says "no fees" means "never."
Coach approached Tory Burch about a deal.
Coca-Cola faces claim that Coke top-secret recipe has been found.Continue reading...
Posted by Dale Buss on May 10, 2013 10:31 AM
Audi is feeling its oats as a brand, with steadily growing ambitions that now encompass expansion in South America in addition to North America, as Volkswagen's luxury brand attempts to beat out BMW for worldwide premium-segment leadership.
China has been Audi's strongest foreign market for a while. But with luxury-brand competition growing there and European luxury buyers strapped by the continent's recessionary economy, Audi executives have been casting their vision increasingly to the Western Hemisphere for growth. They already have managed to score impressive gains in the US market in terms of sales and brand prestige—but only in America does Audi significantly trail BMW, and Mercedes-Benz for that matter, in actual unit volumes.
Aiming to change that, Audi executives joined local and federal officials in Mexico over the weekend in laying the foundation stone for a $1.3 billion plant that will begin turning out a new version of the Audi Q5, its best-selling crossover, in mid-2016.Continue reading...
Posted by Dale Buss on May 9, 2013 09:15 AM
Coca-Cola promises to reduce marketing to kids as part of global anti-obesity commitment.
Levi Strauss buys naming rights to planned new stadium of San Francisco 49ers.
Lay's reveals chip-flavor contest winner.
Abercrombie & Fitch draws fire for stocking only "skinny" sizes for women.
Activision Blizzard warns "World of Warcraft" is losing subscribers.
AT&T severely slashes Facebook Home phone prices.
BT enters British-sports broadcasting.
Claire's IPO will test market for debt-laden companies.
Ford takes over as title sponsor of Detroit's annual fireworks.
Google Maps will reportedly unveil new interface.Continue reading...
Posted by Dale Buss on May 7, 2013 07:15 PM
General Motors keeps expanding its investment intentions in China, the world's largest auto market, announcing today that Chinese authorities gave the company permission to build a $1.3 billion plant to make Cadillacs, which so far have held a paltry share of the Chinese luxury-auto market as the brand struggles to latch on to local culture.
But in going bigger and bolder in China than, arguably, any other automaker, is GM forsaking the American taxpayer and the US market that is its home? As GM continues to announce new ambitions for China, a mini-media tempest has broken out around the issue.
There's no doubting GM's intentions. Last year, Cadillac sold just 30,000 vehicles in China, but GM said in January that it aims to increase Cadillac sales in the country to 100,000 a year by 2016 and to cop 10 percent of the Chinese luxury market by 2020. One prong of its strategy will be to target affluent buyers in smaller cities that heretofore have been relatively unimportant outposts for premium-car brands. The competition—chiefly the German luxury brands—keep getting hit regularly with GM news like this.Continue reading...
Posted by Dale Buss on May 6, 2013 09:15 AM
YouTube close to launching paid subscription channels, reports say.
Amazon launches first Android app-store in China, ahead of Google.
Pfizer lets bashful buyers get Viagra online.
Al Jazeera America plans to open Detroit bureau.
Asustek plans to make small Windows 8 tablets.
Audi considers doubling production at Mexico factory under construction.
Berkshire Hathaway provides peek at era after Buffett.
BuzzFeed takes steps to expand foreign news.Continue reading...
Posted by Dale Buss on May 3, 2013 09:15 AM
Apple dodges $9 billion in US taxes with bond deal.
Google named Advertiser of the Year.
Volkswagen makes $10 million donation to the National Mall.
Adidas sales drop on weakening Reebok brand.
Barnes & Noble begins support of Google apps on Nook.
Beam sales rise because of "formula run" on Maker's Mark.
Diet Coke slims down its vending machines.
Ford adds jobs and raises capacity to make pick-up trucks.
Geritol seeks new life with younger consumers.
Huffington Post brings rapid-response "native" ads to its home page.Continue reading...