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Super Bowl 2015: Audi, Ford Bow Out as Nissan and Other Auto Brands Rev Up

Posted by Dale Buss on January 20, 2015 09:09 PM

Nissan Super Bowl 2015 YouTube

A lot has been made of NBC's late closing of inventory for Super Bowl ad spots. But really, you can just blame it all on automakers: At least a half-dozen car brands that have been reliable Big Game advertisers during the last few years have decided, this year at least, to bow out.

Audi is the latest to join the Big Game holdouts. Confirming what both auto and branding observers suspected for a while, the company said today that it won't participate in Super Bowl advertising this year, marking the first time in seven years it won't be suiting up. Ford and Lincoln also confirmed this week that the sibling brands won't be in the Big Game.

What's going on here? For a start, the most common explanation by the automakers that have bowed out this year: in 2015 at least, even the world's biggest marketing stage just didn't fit their "product launch cadence" in a way that would justify the estimated $4.5 million price tag for 30-second spots this year.Continue reading...

brand news

Brand News: Apple, Amazon, Uber and more

Posted by Dale Buss on December 8, 2014 08:31 AM

TOP STORIES

Ford tops 1 million in annual China sales.

Amazon tests restaurant delivery service in bid to keep disrupting itself.

UBS turns to artificial intelligence to advise clients.

Uber driver in India arrested on rape charges.

Apple promotes iPad Air 2 (and apps from Post-it and others) in U.S. TV spot:Continue reading...

automotive

Automakers' Holiday Promotions Lift Americans Out of the Doldrums

Posted by Dale Buss on December 2, 2011 03:02 PM

It turns out that on-sale winter apparel and Christmas gifts weren't the only things propelling a torrid Black Friday. U.S. auto sales also came in strong last weekend, helping the industry post satisfying results for the entire month of November. Sales were up 14 percent over a year ago.

And more than that, automakers solidified their status as one of the few genuinely rosy sectors of the U.S. economy, with some car-brand executives suggesting that their industry could actually help lead America out of its current economic doldrums. J.D. Power just announced that car buyers in the U.S. are considerably more satisfied than they were a year ago.

"[Auto] dealers enjoyed the same uplift as other merchants" last weekend, Ken Czubay, Ford's U.S. vice president of sales, told journalists on a conference call. "That included a strong Saturday." Ford's retail sales were up 20 percent for last month over a year earlier, and the company's largest dealer, Galpin Ford in Southern California, experienced its largest single sales day in history on the day after Thanksgiving.Continue reading...

brand news

In the News: Apple, Dove, Mattel & more

Posted by Dale Buss on October 24, 2011 09:02 AM

In the News

Apple tries to leverage lower prices.

Cars.com sets up custom channels on Pandora.

Chipotle finds customers tolerate higher prices.

Dove asks women, "Who inspired you?" in new campaign.

Kia asks NBA star Blake Griffin to soar again.

Kraft keeps investors and advertisers hopping with its "leaping" strategy aimed at hitting home runs.

Mattel to buy preschool brands.Continue reading...

automotive

The Shop Steward Around the Corner: The UAW's Friendlier Face

Posted by Dale Buss on September 14, 2011 02:59 PM

Welcome to the kinder, gentler — okay, docile — United Auto Workers union. The one that is making a genteel agreement with the Big Three US automakers to extend their contract talks beyond tonight's initial deadline because, well, they have more to talk about before they sign on the dotted lline.

UAW founding icon Walter Reuther might be rolling over in his grave about today's quiescence by the once-proud institution. But a cooperative stance is what the UAW is all about these days.

For one thing, they are under a no-strike obligation when it comes to General Motors and Chrysler because of the terms of the federal bailouts; and the union's long-evolving stance of cooperation with Ford likely would have precluded a strike this fall anyway. There's also the fact that today, more than ever in its history, the fate of the UAW and its members is tied to the fates of the Big Three.Continue reading...

automotive

Frankfurt Auto Show Unveilings Aim to Deliver Fuel Efficency and Fun

Posted by Dale Buss on September 12, 2011 04:03 PM

When the Frankfurt Auto Show officially opens to the international press on Tuesday before it opens to the general public later in the week, there will be lots of buzz about the huge variety of new production models and concept cars that all are meant to demonstrate essentially one thing: driving fuel-efficiently doesn't have to be boring.

New offerings especially from the home teams of Volkswagen, BMW and Mercedes-Benz are aimed at capturing the imagination of the industry and of future car buyers in a way that the most recent Frankfurt show — two years ago, in the teeth of the Great Recession — couldn't.Continue reading...

brand news

In the News: Allstate, Gap, LinkedIn & more

Posted by Dale Buss on May 18, 2011 09:00 AM

In the News

Allstate to buy eSurance.

Audi plans to add 10,000 jobs globally.

BP finds some investors relieved by collapse of its Russian deal.

Carrefour aims to boost sales in key European markets.

Dell profits from refocus on higher-margin products.

FOX touts media integration.

Gap CEO looks overseas for growth, but wants more North American sales consistency.Continue reading...

brand news

In the News: GE, Walmart, eBay and more

Posted by Dale Buss on April 20, 2011 09:00 AM

In the News

AES to buy DPL in utility-industry consolidation.

AT&T’s first quarter is lifted by wireless growth, even after Verizon gets iPhone.

Aston Martin to sell $4.5-million car in India.

Bank of America to spin off buyout arm.

Burberry gains in China expansion.

Catalina Marketing joins the online boom in discout offers.

Deutsche Bank internal emails reveal extent of bankrolling toxic mortgages.

eBay acquires location-based ad startup WHERE.Continue reading...

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