The market for all-electric cars continues to slump, with the bankruptcy filing of one of its largest suppliers of batteries, struggles for Nissan's Leaf, and the continued difficulty of the top end of the EV market, Fisker, to get over the hump.

But meanwhile, the market for hybrids continues to brighten — espeically if that hybrid has a Prius nameplate. Toyota continues to extend its dominance of the hybrid-electric market by promoting its Prius family of four models. Having left its competitors' hybrids in the relative dust, Toyota now is girding for an effort by Ford to plug (so to speak) its own hybrid-only sub-brand, C-Max.

In fact, Prius now is doing so well in America's biggest hybrid market, California, that it has passed long-time leaders Honda Civic and Honda Accord to become the No. 1-selling vehicle line of any kind in the state.Continue reading...

Above, watch Interbrand Global CEO Jez Frampton's master class on what makes a world-changing brand. In this program, Jez shares real-world stories as he discusses the building of world-leading brands, and the fundamentals of brand valuation that determine Interbrand's Top 100 Best Global Brands annual ranking. 

This video was filmed before a live audience for the What's Next? television series that airs across Latin America. It's produced by HSM Global, producers of the World Business Forum, and airs on their ManagemenTV network. It's also distributed online by HSM's Wobi.com, which provides insights and inspiration dedicated to building better businesses, better people, and a better world — all themes that Frampton discusses in this video.