Posted by Sheila Shayon on January 15, 2013 05:40 PM
The one percent is alive, well and being targeted by The Wall Street Journal with a new magazine insert: WSJ Money, a spin-off of WSJ Magazine, which calls itself "the world's largest luxury magazine."
"It's for people who are voyeuristically interested in the high end, and are at the high end," Mike Miller, a Journal senior deputy managing editor overseeing the magazine, told Adweek.
Scheduled to debut March 9 and publish quarterly, the glossy will focus on personal finance and be distributed in the Journal's weekend edition in the U.S., which has a current circulation of 2.3 million. The edit/ad plan is to publish 50 pages per issue: 30 for editorial and 20 for ads.
The announcement follows the recent launches of Bloomberg Pursuits and Dujour, which joined Departures and ForbesLife in the category.Continue reading...
Posted by Shirley Brady on July 2, 2012 08:45 AM
Apple pays $60M to end iPad trademark dispute in China, looks to secure ipad3.com domain.
Barclays scandal forces out chairman, saying "the buck stops with me."
Bristol-Myers agrees to buy Amylin Pharmaceuticals for $5B in cash, expands diabetes alliance.
Rupert Murdoch will rebrand the Wall Street Journal as WSJ as part of News Corp. split.
AMC parent ends AT&T U-verse TV dispute with long-term agreement, as Dish feud continues.
Applebee's rolls out fresh menu, look and campaign.Continue reading...
Posted by Shirley Brady on August 6, 2010 04:10 PM
Advertisers need to do a better job of informing consumers about how their online behavior is being tracked and targeted so it's "not surreptitious" or "hidden," according to Sir Martin Sorrell. The WPP CEO tells Wall Street Journal managing editor Alan Murray that consumer disclosure is a mandate that the industry must take upon itself instead of having regulators force transparency upon them. He also addresses social media, optimizing ROI, digital challenges, the economy and more.