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political season

US Political Advertising Heats Up as Campaigns Sharpen Messaging

Posted by Mark J. Miller on September 17, 2012 04:12 PM

It’s hard to know right now how the good people in the swing states of Florida, Ohio, Virginia, New Hampshire, Wisconsin, Iowa, Colorado, and Nevada will be voting on Nov. 6, but you can get a sense of what the campaign managers for President Obama and Mitt Romney think by watching how they spend their ad dollars.

Romney seems to have given up on Michigan, where he was born and his father served as governor, for the time being since his campaign has “abandoned their (advertising) efforts” in those two states, according to CBS Boston. Wherever the money is spent, though, there will be heaps of it. Total political ad spending this year is expected to add up to $1.1 billion, and only a third of that has been spent so far, according to Kantar Media's Campaign Media Analysis Group.

With the Romney camp sharpening its messaging and Team Obama getting tougher on China by filing a complaint via the World Trade Organization, get ready to see a whole lot of political ads, America, such as the latest from the Obama and Romney campaigns, above and below.Continue reading...

brand news

In the News: iPhone 5, T-Mobile, Lexus and more

Posted by Dale Buss on September 17, 2012 09:02 AM

In the News

Apple iPhone 5 sets pre-sale record, inspires queues outside stores.

Express Scripts members now can go back to Walgreens.

Ford becomes focus of talks with Canadian Auto Workers ahead of strike deadline at midnight.

Fox says Nicki Minaj and Keith Urban will join American Idol as judges.

GM is getting resistance from U.S. government over proposal for taxpayer exit from ownership.

HP emphasizes design in turnaround hopes.

Heineken makes over its bottle and enlists James Bond for global campaign.Continue reading...

health matters

Australia, the World's Happiest Country, is Butting Out

Posted by Mark J. Miller on May 25, 2012 11:55 AM

The good folks of Australia are battling hard against the world’s powerful tobacco companies and they aren’t getting a ton of support from some of their brethren across the globe. Australia is planning to ban branded packaging for cigarettes and cigars, and big tobacco isn't having any of it.

The word from Reuters is that “the tobacco industry is providing legal advice to Ukraine and Honduras in their challenges to Australia's new tobacco packaging rules at the World Trade Organization.” These two countries are questioning the move purely for trade reasons since neither owns a big chunk of the Australian tobacco marketplace.

"We know that the tobacco companies, because they have admitted it, are providing legal advice to WTO members in order to encourage them to take action against Australia," said Australian Health Secretary Jane Halton to Reuters.Continue reading...

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