Apple's new TV commercial, titled "Every Dimension," shows off its just-announced MacBook Pro with Retina display with a voiceover by actor Peter Coyote: "Introducing the radical new MacBook Pro. With breakthrough performance, stunning Retina display and an impossibly thin design, it's innovation in every dimension." Below, watch a video with design chief Sir Jony Ive and other Apple execs extolling the next-generation MacBook.Continue reading...

Apple watchers have been combing over the tidbits dropped by CEO Tim Cook as he took center stage at the All Things D Conference last night. At the 10th annual gathering of A-list Silicon Valley technology and media executives in Rancho Palos Verdes, Cook spoke on a broad array of topics from Apple’s current vision, to plans for the living room, an iPhone made in the U.S. and his views on China’s labor practices.

Cook didn’t disclose details about Facebook plans for the iPhone, but in response to a question about why the world’s largest social networking platform isn’t integrated into the smartphone like Twitter, he simply said “stay tuned.”Continue reading...

“Keeping these devices in sync is driving us crazy. We have a great solution for this problem. We are going to demote the PC to just be a device. We are going to move the digital hub, the center of your digital life, into the cloud. Everything happens automatically and there is nothing new to learn.” — Apple CEO Steve Jobs

The ailing Apple CEO reported for duty to announce iCloud in a keynote address Monday at Apple's Worldwide Developers Conference in San Francisco, where he also previewed Lion OS X and iOS 5.

The highly anticipated iCloud, a wireless data syncing service that offers five free GB of storage and will match non-iTunes content for $25/year, replaces Apple's now-scrapped MobileMe subscription storage service, which Jobs admitted "wasn't our finest hour."

More on the WWDC product announcements in Apple's videos below.Continue reading...