Brands to Watch: Adidas, Borders, Polo & more

Adidas reintroduces Originals in new campaign.

Apple officially exceeds Exxon to take the biggest market cap crown.

Borders and Waldenbooks brand auction is now scheduled, with bids due by Sept. 8.

CBS sees "EcoAd" unit gain traction.

Cisco shares soar as company earnings beat analyst projections.

Facebook traffic declines in the U.K.

Gap expands Athleta brand with bricks-and-mortar stores.Continue reading...