brand news
Posted by Alicia Ciccone on March 20, 2013 09:15 AM

American Airlines defends $20-million severance pay to CEO.
Deutsche Bank forced to restate 2012 profits due to U.S. lawsuits.
Google will package and brand chat services as Babble.
T-Mobile readies "Uncarrier" no-contract pricing plan and proposed board structure, while AT&T introduces no-contract wireless phone service and Sprintlaunches de-branded Android smartphones.
7-Eleven sues 7-SEVEN chain for trademark infringement.
Apple brand found to be less "inspiring" than it was three years ago in new consumer survey.Continue reading...
More about: Brand News, AB InBev, Alabama, American Airlines, Anheuser-Busch, Apple, Arizona State, AT&T, Audi, BlackBerry, Budweiser, Cadbury, Chevron, Deutsche Bank, DSW, Facebook, Google, Hilton, JW Marriot, Kimberly-Clark, March Madness, Marriot, NCAA, Pull-Ups, Sainsbury's, Serta, Sprint, Star Trek, T-Mobile, The Financial Times, Tom's of Maine, Waldorf Astoria, Williams-Sonoma, Zippo, 7-Eleven, 7-Seven, Mia Hamm
branding together
Posted by Barry Silverstein on June 13, 2011 03:30 PM

While the global economic recovery may be meager, hotels chains are anxious to move on and drive up occupancy rates. That's why two of the top chains, Marriott International and Hilton Worldwide, are pursuing new initiatives to convince upscale travelers to stay at their high-end properties.
Marriott is forming "strategic partnerships" with other brands to create "a deeper luxury guest experience." The company said it will work with Aromatherapy Associates, auction house Christie's, nutritionist Keri Glassman, international vintner Treasury Wine Estates, and Tumi, makers of travel luggage, eyewear and accessories.
In partnership with Christie's, for example, its Grosvenor House in London, a JW Marriott Hotel, is hosting a unique photographic exhibition this month — Beatles Illuminated: The Discovered Works of Mike Mitchell — which brought out celebrities such as Sienna Miller to the preview of never-before-seen photographs of the Beatles’ first hysteria-inducing trip to America in 1964.
Marriott will marshal these partners specifically to enhance its JW Marriott hotel brand, which is a notch below Marriott's ritzy Ritz-Carlton, but ranks above Marriott hotels. Mitzi Gaskins, VP of JW Marriott, admitted to the New York Times that there is "some confusion" between JW Marriott and Marriott.Continue reading...
More about: Hotels, Co-Branding, Luxury, Aromatherapy Associates, Christie's, Hilton, JW Marriott, Keri Glassman, Marriott, Ritz-Carlton, Sienna Miller, Treasury Wine Estates, Tumi, Waldorf Astoria
luxury watch
Posted by Shirley Brady on April 15, 2011 10:30 AM
John Vanderslice is Hilton Worldwide's global head of luxury and lifestyle brands, which means the Conrad and Waldorf Astoria hotel brands.
He's also the host of The Luxury Manifesto, a new web video series that will run online and on the Facebook pages for Conrad and Waldorf Astoria to highlight Hilton's corporate commitment to the luxury sector through conversations with other luxury brand leaders.Continue reading...
More about: Luxury, Hilton, Conrad Hotels, Waldorf Astoria, Saks, John Vanderslide, Danny Meyer, Stephen Sadove, Tommy Hilfiger, Facebook, Social Marketing, Branded Content
rebranding
Posted by Barry Silverstein on March 17, 2011 12:00 PM
As the W Hotel officially opened its first property in London last night with a bash that included a performance by Mick Jones and Roger Daltrey (a pre-opening sneak peek shows its Leicester Square surroundings, above) another trend is sweeping the hotel world.
Rather than opening new properties, major hotel brands are using a new strategy to grow. Squeezed by rising costs and tight credit, they're "reflagging" or rebranding to convert an existing hotel property to be part of a different brand family.Continue reading...
More about: Hotels, Rebranding, Comfort Suites, Courtyard by Marriott, Crowne Plaza, DoubleTree, Four Seasons, Grand Hyatt, Holiday Inn, Hotel Nikko, InterContinental Hotels, Kimpton Hotels, Marriott, Starwood, Swissotel, W Hotel, Waldorf Astoria, Westin, Travel, Tourism, London
brand bites
Posted by Abe Sauer on November 5, 2010 12:00 PM
Wonderful Pistachios' new keyboard cat spokesman is perrrrrfect — and certainly an improvement over Rob Blagojevich.
Thanks to Gucci, you can now see your low-brow 3D entertainment without losing any high-brow cool.
Reinventing a symbol of charity: "Pimp My Poppy."
Starbucks pours too-hot-tea lawsuit down the drain.
Michigan family not pleased with the "crazy New York City" story it brought home: Waldorf Astoria sued for bed bugs.
Methods for paying Hades ferryman Cahron: Old and busted: Two coins. The new hotness: Kardashian prepaid Mastercard. Continue reading...
More about: Brand Bites, Ali G, Apple, Chuck Norris, Freitag, Gucci, Kardashian, Mastercard, McDonald's, nPad, Starbucks, T-Mobile, Waldorf Astoria, Wonderful Pistachios, Wellworth, Woolworth