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brand news

In the News: Allstate, Gap, LinkedIn & more

Posted by Dale Buss on May 18, 2011 09:00 AM

In the News

Allstate to buy eSurance.

Audi plans to add 10,000 jobs globally.

BP finds some investors relieved by collapse of its Russian deal.

Carrefour aims to boost sales in key European markets.

Dell profits from refocus on higher-margin products.

FOX touts media integration.

Gap CEO looks overseas for growth, but wants more North American sales consistency.Continue reading...

brand news

Brands to Watch: Harry Potter, Chevy + more

Posted by Shirley Brady on August 19, 2010 06:30 PM

Warner Brothers' Harry Potter 3D film is hoped to revive flagging cinema industry.

GM named Hyundai executive Chris Perry the new head of marketing for Chevy.

Apple is closing its Quattro ad network to focus on iAds.

Chrysler released teaser photos of the 2011 Jeep Wrangler online.

Dollar General, a US discount chain, will start selling beer and wine.

Google is coming to the big screen, joining Facebook and Twitter movies in the works.Continue reading...

brand news

Headline Roundup: Apple Faces Fed Scrutiny

Posted by Shirley Brady on May 4, 2010 07:55 AM

Apple, under scrutiny from US regulators, is bringing the 3G iPhone to China.

US FDA agency is still probing kids medicine recall, as Tylenol maker "scrambles" to fix issue.

Microsoft is still pursuing tablet projects despite shelving Courier project, says Bill Gates.

Boeing's social media tutor: an 8-year-old.

Google's Chrome outpaces Firefox in the browser wars as IE loses share.

Starbucks remixes its Frappucino line.Continue reading...

stake your turf

Rumble on Mad Ave: Media Eyes Agency Turf

Posted by Sheila Shayon on April 26, 2010 10:00 AM

A new digital turf war is being waged between traditional ad agencies and media companies.

Conde Nast is now offering its creative services unit, CND Studios, as an agency for Conde Nast clients and/or any client, no matter where the ad buy is being made. In fact, Conde recently created content for Kenneth Cole’s website, Facebook page and YouTube channel (such as the spot above).

Hearst Corp. is reportedly closing a deal to buy the digital marketing firm iCrossing, one of the last remaining independent agencies with search expertise.

The reason, reports AdAge: publishers are increasingly being asked by advertisers to build and tailor digital ads that don’t conform to traditional display ad standards. But do advertisers want one-stop shopping?Continue reading...

off-brand

UK Ad Authority Rebuffs Bisazza's Bondage Branding

Posted by Jennifer Wright on October 5, 2009 02:16 PM

You know what would look great on your new, beautifully tiled bathroom floor, according to ads from Italian mosaic tile company Bisazza? A bound and gagged geisha, imploring you for mercy with her big soulful eyes.

The UK Advertising Standards Authority begged to differ. They quickly yanked the ad –- though not before it had appeared in high-profile publications such as British Vogue.

Bisazza argued that bondage images are common to the work of respected Japanese photographer Nobuyoshi Araki. The regulators begged to differ, more concerned about the implicit sexual violence than the renowned artist's larger body of work.Continue reading...

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