Interbrand IQ: The Best Asian Brands Issue

rss

brand news

Surveys Find Amazon's Good Reputation Growing Among Customers

Posted by Sheila Shayon on February 12, 2013 01:41 PM

Amazon is off to a banner year with its customers, according to two studies from Harris Interactive  and Foresee

According to the 2013 Harris Poll RQ Study — "RQ" standing for "reputation quotient" — Apple and Google join Amazon in the top five as companies that are seen as more than simply "tech" firms, while the Walt Disney Company, Johnson & Johnson, and The Coca-Cola Company maintain their "great reputations."

In the survey, “16 percent of the public said that the reputation of corporate America showed some improvement — 7 percent more than in 2012 — while 49 percent said it declined, which was 11 percent less than those who felt this way last year.” 

Amazon.com is at the top of the heap, edging out Apple’s position last year as the most reputable company, while AIG and Goldman Sachs again hold bottom positions along with Halliburton, American Airlines, and Bank of America.Continue reading...

media brands

Different Reasons for Apple and Disney to Wince as Fictional Works Premiere

Posted by Mark J. Miller on January 28, 2013 04:06 PM

The Sundance Film Festival has a solid history of showcasing interesting films that have gone on to be big hits, like Little Miss Sunshine, Reservoir Dogs, The Usual Suspects, Clerks, and Hoop Dreams.

But it's looking like Jobs — which stars Ashton Kutcher portraying Apple founder Steve Jobs' quest for glory — may not be one of them.

The film, which closed out the 2013 festival last week, received mixed reviews. The Guardian's Ed Gibbs gave it two out of five stars, calling it “an overly reverential and saccharine view” of Jobs, who died more than a year ago.Continue reading...

brand news

In the News: Zynga, CNN, Lipitor and more

Posted by Dale Buss on November 30, 2012 09:02 AM

In the News

Facebook details ding Zynga shares as partnership ends.

CNN needs more vibrancy in programming, incoming CEO Jeff Zucker says.

Lipitor generic cholesterol pill production halted by Ranbaxy following glass contamination.

Amazon tops Walmart with wealthy Americans, study says.

AT&T named best 4G network in Consumer Reports annual ranking, but places last for voice/text quality to #1 Verizon.

Chevrolet partners with Dailybreak for holiday push.

Chuck E. Cheese sees revamped mascot lose consumer appeal.

Cool Whip breaks new ground with frosting.

Duke Energy forces out CEO in settlement.Continue reading...

brand news

In the News: Houghton Mifflin, Chipotle, Facebook and more

Posted by Dale Buss on May 21, 2012 09:01 AM

In the News

Houghton Mifflin Harcourt Publishing files for bankruptcy.

Chipotle faces federal probe.

Facebook deals with aftermath of less-than-stellar IPO showing, as NASDAQ admits some fault and site faces pressure to perform for advertisers. Facebook co-founder Mark Zuckerberg, meanwhile, surprises with post-IPO wedding to his longtime girlfriend.

Alibaba and Yahoo strike a $7 bullion stock deal.

AT&T sings praises of Facebook fans.

Apple and Samsung talk today about ending smartphone-patent war.

Barclays to sell $6.1 billion BlackRock stake.

BMW Guggenheim Lab prepares Berlin debut.

Carl's Jr. seeks $100-million IPO.Continue reading...

tech innovation

Disney Research Keeps Uncle Walt's Magic Touch Alive

Posted by Sheila Shayon on May 7, 2012 02:02 PM

Disney's R&D unit, the Pittsburgh-based Disney Research, is described by Extreme Tech as “the bleeding edge guerilla technology arm of The Walt Disney Company.”

Disney Research describes itself thusly: "a network of research labs that collaborate closely with academic institutions We're able to combine the best of academia and industry: we work on a broad range of commercially important challenges, we view publication as a principal mechanism for quality control, we encourage engagement with the global research community, and our research has applications that are experienced by millions of people. We're honoring Walt Disney's legacy of innovation by researching novel technologies and deploying them on a global scale." Or as its logo states, it's "The science behind the magic."

One of its latest innovative novel technologies has the potential to make all button interfaces obsolete: Touché, which senses hand gestures and turns the human body and everyday objects into virtual touchscreens. The possibilities are huge, as the presentation below at the Conference on Human Factors in Computing Systems in Austin, Texas, has demonstrated.Continue reading...

brand news

In the News: Kindle, Panasonic, Virgin & more

Posted by Dale Buss on December 12, 2011 09:01 AM

In the News

Amazon considers remedy for Kindle faults.

Anheuser-Busch InBev plans reality show for Budweiser brand.

Apple and HTC face judgment day on patent dispute, as Apple celebrates 100M apps from the Mac App Store and The Beatles' success on iTunes.

AT&T reportedly gets a break in its T-Mobile acquisition plan.

Auto Nation seeks new dealerships in existing Sun Belt markets, while U.S. auto dealers get creative with promotions.

Diamond Foods faces challenge over payments to walnut growers, complicating acquisition of Pringles from P&G.

Disney Four Seasons hotel begins construction.

General Mills takes G-WIN digital innovation initiative global.

GM faces potentially long investigation of Volt fires.Continue reading...

brand news

In the News: AT&T-Mobile, Boeing, McDonald's and more

Posted by Dale Buss on December 1, 2011 09:04 AM

In the News

Adobe acquires web marketing firm.

AT&T and T-Mobile explore joint venture as Plan B to merger.

Burger King launches QSR fries battle as Wendy's moves closer to topping the chain in market share.

BMW and Toyota will cooperate on diesel engines and green research.

Boeing makes peace with labor.

Coca-Cola gets frosty reception for white holiday cans; partners with (RED) for World AIDS Day.

Foursquare rolls out new buttons for publishers.

Google+ enhances brand pages.

Intuit to offer free tax advice on the phone.

McDonald's finds way around Happy Meal toy ban in San Francisco.

NBCUniversal plans second Harry Potter theme park.Continue reading...

brand news

In the News: BP, Facebook, Disney & more

Posted by Dale Buss on November 11, 2011 08:42 AM

In the NewsBP claims victory in Russian case.

Boeing rides Dreamliner on confidence into Dubai Air Show.

Burger King deems new menu items a success.

CBS includes Charlie Rose and Gayle King in revised The Early Show roster.

Citigroup to sell EMI units for $4 billion.

Facebook retreats on privacy dispute with U.S. government.

GE foresees strong growth in emerging markets.

GM raises alarms in Europe with restructuring pledge as its Buick division bets on a lush interior in new Verano compact.

Kohl's adds $30 million to holiday marketing budget.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein