branded content

Snapchat Launches AT&T-Backed Series in Branded Content Push

Posted by Sheila Shayon on January 28, 2015 04:35 PM

Snapchat AT&T SnapperHero

A day after announcing it's no longer just an ephemeral messaging app where users can set a time-limit for photo, video, text or drawing ‘snaps’ before they disappear, Snapchat is officially in the original content business.

On Tuesday, Snapchat introduced its users to Discover, a platform giving brand marketers the ability to syndicate their videos via branded channels. Partners at launch include MTV Networks' Comedy Central, Scripps' Food Network, CNN, ESPN, National Geographic, Vice, Yahoo, and Warner Music Group. 

A day later, it has launched its first original series in SnapperHero, a shortform scripted series featuring YouTube and Vine stars with input from viewers. It's sponsored by AT&T and produced by Astronauts Wanted, a teen-skewing content studio headed by MTV Networks' former CEO Judy McGrath and backed by Sony, and Fullscreen Inc.Continue reading...

brand news

Brands in the News: Twitter, 7-Eleven, Apple and more

Posted by Dale Buss on September 13, 2013 09:31 AM

In the News

Twitter opts for "confidential" IPO.

7-Eleven debuts healthy-snacking section.

Apple takes pre-orders for new iPhone 5C.

Bayer comes under scrutiny in China.

Berkshire and AIG battle for talent.

Clear Channel and Warner Music rewrite rules on royalties.

Clif launches single-serve performance drinks.

Coffee Bean & Tea Leaf is acquired by private equity.

Dell gets shareholders to back buyout.

Dunkin' Donuts returns to UK.

Facebook tests video posts that play automatically, in prelude to ads.Continue reading...


Savior or Executioner? Industry Waits to See What Hilco Will Do With HMV

Posted by Mark J. Miller on January 30, 2013 12:07 PM

What will Hilco Consumer Capital do now that it has iconic music retailer HMV in its hands?

The company, which has previously acquired several other struggling brands like Polaroid, Borders and Linen 'n' Things, recently took over the bankrupt firm, paying off its £176m ($277.45 million) in debt to Lloyds and Royal Bank of Scotland.

The long-enduring HMV chain has 240 stores in Britain, Ireland, Singapore and Hong Kong, with about 4,000 employees in all. (In 2011, Hilco took in HMV's Canadian operations.) Its struggles come after Blockbuster, Tower Records and other once-dominant music and video retailers have declined or died off as digital delivery and online ordering continues surged.

Hilco is supported by media companies like Sony Pictures, 20th Century Fox, Universal Music and Warner Music, all of which will likely play a big part in the next step. reports that those companies “have offered to cut the price of DVDs and CDS and are even considering offering the retailer better credit terms.” That could soon mean good deals for consumers.

HMV, a High Street staple in many British towns, and its iconic Nipper the Dog logo are sentimental favorites in the U.K., and the chain played a part in launching The Beatles.Continue reading...

search and destroy

Google Music Launches with Keef and Coldplay, but no Warner Music

Posted by Shirley Brady on November 16, 2011 10:05 PM

Google Music is now live to the public, with Google+ integration and a library of 8 million songs (soon to be 13 million) via the Android market. Google's cloud-based online music store, which was announced as a beta service in May, will compete for digital downloads with Apple's iTunes and Amazon's growing library of online music. It also challenges Apple's music dominance by serving the 200 million estimated Android phone users just in the U.S.

Google commented in a blog post, "Google Music is about discovering, purchasing, sharing and enjoying digital music in new, innovative and personalized ways." It's launching with music from Universal Music Group, EMI Group, Sony Music Entertainment and Merlin Network — but no deal has been reached (so far) with Warner Music Group, whose catalog represents about 20% of the world's music inventory.Continue reading...

strike up the brand

Grateful Dead Brand Keeps Truckin' On

Posted by Mark J. Miller on September 8, 2011 02:14 PM

For a band that played its first gig at one of Ken Kesey’s infamous acid tests in the Bay Area in 1965 and disbanded in 1995 following the death of Jerry Garcia, getting involved with licensing and marketing can seem like kind of dealing with evil. But the Grateful Dead brand is stronger than ever, thanks to thoughtful licensing deals for on-brand products and selective lending of the band's vast catalog to films and television.

The change came about last September when Mark Pinkus, SVP of Grateful Dead Properties at Warner Music Group's Rhino Entertainment, was put in charge of merchandising and licensing Grateful Dead products, according to the Los Angeles Times. "The band wants to turn on that 18- to 25-year-old audience," Pinkus told the Times.

As a result, the “band's music has appeared in at least four movies since April, and over the last several months, the number of licensees has increased 20%, including new deals with Burton snowboards, Dregs Skateboards and Wines That Rock,” the Times notes.Continue reading...

brand news

In the News: Warner Music, EA, GM and more

Posted by Dale Buss on May 5, 2011 09:00 AM

In the News

Amazon expands into the romance publishing business.

Avon widens internal probe into possible bribery of foreign officials.

Bank of America triples number of mortgage-help centers.

Chevron expands oil-shale play in Pennsylvania.

Denny’s expands presence on college campuses.

Duane Reade launches Facebook contest.

Electronic Arts profit soars as business model shifts.Continue reading...

brand news

Brands to Watch: Derrick Rose, Pfizer, Pac-10 and more

Posted by Shirley Brady on May 3, 2011 06:00 PM

Brands to Watch

Chicago Bulls guard Derrick Rose named NBA MVP.

Pac-10 signs $3 billion, 12-year deal with FOX and ESPN, the richest ever for a college conference, and plans its own TV network under looming Pac-12 name.

Pfizer weighs break-up.

Apple revamps iMac line.

BlackBerry and Microsoft team up to battle Google search.

BP to pay $85 million for 2006 Alaska oil spill.

CBS picks 60 Minutes reporter Scott Pelley as Katie Couric replacement.Continue reading...

Brands to Watch: Apple vs Google, Lt. Android and more

Posted by Shirley Brady on April 22, 2011 05:30 PM

Brands to Watch

Apple signs cloud deal with Warner Music as Google reportedly in talks with music service Spotify

Android called up by the US Army.

Kate Middleton reportedly strikes "obey" from Royal Wedding vows.

McDonald's expresses shock at employee non-action during beating of customer in Baltimore.

Muammar Gaddafi wants NY Met's Costume Institute honor.

Pabst sees more political pressure on marketing of Blast by Colt 45.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia