Posted by Anthony Zumpano on December 2, 2009 11:24 AM
Waterford, which provides the crystal ball that descends in Times Square every New Year’s Eve, has its own brand resolution for 2010: more sparkle.
The ad copy on a new poster for Waterford crystal, starring a pair of champagne flutes, reads:
When two people are meant for each other to come together, you can see it. It’s a sparkle that lights up a room. A sparkle that grows brighter with each passing year. The sparkle of a new beginning.
The poster could be optimistically referring to Waterford itself, which is undergoing its own “new beginning” and hopes that its $2.5 million ad campaign will result in a very sparkly 2010.
The 250-year-old Dublin-based subsidiary of WWRD Holdings, which also owns other brands you’ll find in your grandparents’ curio cabinet (Wedgewood and Royal Dalton), was placed into administration (UK equivalent of bankruptcy protection) in February at a time when consumers are forgoing the $275 candlesticks (now on sale for $129).Continue reading...
Posted by Stephanie Startz on December 1, 2009 08:58 AM
Reaching a tentative agreement with Vivendi, GE prepares for sale of NBCU. [NY Times]
Reps from Saab and the Swedish government in Detroit to meet with GM. [USA Today]
Kraft finalizes formal bid for Cadbury, again. [Times of London]
Geely Automotive strikes deal with Ford over intellectual-property rights, as part of Volvo bid. [WSJ]
eBay fined $2.5 million in brand resale case, plans to appeal decision. [CNET]
Christian Lacroix may be forced to liquidate. [Times of London]
Timberland and Reliance Brands announce partnership in India. [Boston Globe]
(More headlines: Waterford, Disney's Princess Tiana, Tiger Woods.)Continue reading...