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brand news

Brand News: General Mills, Subway, Clear Channel and more

Posted by Dale Buss on September 17, 2014 09:35 AM

TOP STORIES

General Mills sees profits drop 25 percent on decline in US sales.

Subway deploys mobile payments to all 26,000 US locations in partnership with Softcard, the mobile wallet formerly known as Isis.

Sony warns of $2 billion loss and trims mobile unit.

NFL lobbied to meet with women's activists as sponsors face protests and weigh pulling out, and the Minnesota Vikings switch course and bar Adrian Peterson. (Update: Nike has dropped its sponsorship of Peterson.)

Scotland's looming independence vote prompts Richard Branson and other business leaders to make contingency plans. 

MORE BRAND NEWS

Absolut licenses Andy Warhol images for holiday campaign.

Adobe helps bring 3D-printed shoe to life.

Airbus sells some defense businesses.

Allstate hosts college-football Twitter challenge.

ALS Association tries to avoid pitfalls after monetary success of Ice Bucket Challenge.Continue reading...

brand news

Brand News: NFL, McDonald's, Samsung and more

Posted by Dale Buss on September 11, 2014 09:36 AM

TOP STORIES

Apple hires Gap's No. 2 marketer as it needs retailers to warm up to Apple Pay and faces delay in getting new iPhone 6 to China, as Samsung releases slew of ads poking fun at Apple announcements.

NFL appoints former FBI director to investigate Rice as AP reports that league saw video in April, and Verizon defends NFL Commissioner Goodell.

McDonald's tests tablet ordering and files trademark for "McBrunch."

RadioShack rescue package is in the works.

Sony reaches deal to carry Viacom TV channels on web.

MORE BRAND NEWS

Alibaba on track to beat Facebook's blockbuster public offering for biggest IPO ever.

Audi and Chrysler are fined by pricing regulators in China, where foreign companies are increasingly feeling the heat.

Bonobos seeks to disrupt fashion retail.

Burger King launches black cheeseburger (with black cheese) in Japan, where KFC runs chicken-fried social marketing.Continue reading...

fashion week

Tech Takes the Runway as Brands Differentiate with Digital Displays

Posted by Sheila Shayon on September 10, 2014 07:28 PM

The real star of Fashion Week 2014 is digital innovation. 

Ralph Lauren showcased his Spring 2015 collection, including his Polo line for women, with a water-screen projection above Manhattan’s Central Park, along with a film celebrating New York City. And while the theatrical display may have made the designs and the models wearing them secondary, RL's feat was an impressive entrant into a fashion celebration that has turned its attention to tech

Elsewhere in New York, Samsung used its sponsored backstage lounge to showcase its latest mobile and wearable tech innovations, including the new Samsung Galaxy Note 4, Galaxy Note Edge and Gear VR, while Burberry created interactive billboards in New York, London and Paris that allowed smartphone users to see their initials inscribed on a digital bottle of the brand's new My Burberry perfume.

Around the world, adidas used Berlin Fashion Week to launch footwear selfies using its newest customization app that lets fans adorn the brand’s ZX FLUX sneakers with personal photos.Continue reading...

brand news

Brand News: Apple, Nespresso, JPMorgan and more

Posted by Dale Buss on August 28, 2014 09:26 AM

TOP STORIES

Apple and Samsung face off in wearables market.

Nespresso launches $550-million sustainability strategy.

JPMorgan and other banks struck by hackers.

GlaxoSmithKline sees US accelerate human clinical trials of ebola vaccine, report says.

Kia plans $1-billion car assembly plant in Mexico and unveils redesigned Sorento.

MORE BRAND NEWS

Alibaba sees results improve ahead of IPO.

Billabong sticks to turnaround plan despite losses. 

Bissell Canada takes clean to a new level with Toronto subway stunt.Continue reading...

tech in the spotlight

At Wimbledon, IBM Boosts Engagement with Big Data

Posted by Mark J. Miller on July 7, 2014 01:40 PM

The oldest tennis tournament in the world got a digital facelift thanks to longtime partner IBM, which brought its famed supercomputer Watson to this year's Wimbledon event to help analyze both the events on the court and in the stands.

Over 200 IBM staffers were on-location this year to help translate and project the latest information about the tournament, from ball speed and direction to crowd engagement and noise levels. 

“The amount of data being captured, what’s involved with getting a single point on to the scoreboard, and the relationships between all the data touch points, is a major process,” Sam Seddon, Wimbledon client and program executive at IBM, told The Drum. “Everything has to be thought of, even things like where court sound comes from.”

This year, umpires kept score with tablets while match-related content was pushed to digital screens around the event, as well as the tournament's websites and mobile apps—all within seconds of occurence.Continue reading...

brand news

Brand News: GM, L'Oreal, Bayer and more

Posted by Shirley Brady on July 1, 2014 09:29 AM

TOP STORIES

GM hopes to turn the key as automaker recalls 8.4 million vehicles and announces victim compensation plan.

Jeep tops most patriotic brands list as brand boosts Chrysler’s June sales.    

L’Oreal settles with FTC over anti-aging ad claims.

Bayer broadens healthcare line by keeping Merck's Dr. Scholl's and Coppertone brands.

Wendy’s taps Boyz II Men for pretzel burger campaign kicking off on Facebook.  

MORE BRAND NEWS

Aereo rivals aim to take advantage of US Supreme Court setback for brand.  

AirAsia and Rakuten team up for budget Japanese airline.  

AT&T sells America Movil stake.Continue reading...

get creative

SXSW '14 Preview: Snowden, Gaga and Nye, Oh My!

Posted by Barry Silverstein on March 6, 2014 06:20 PM

Each year, it seems SXSW (South By South West) gets more and more curious—and this year is no exception. Once dedicated to music, the 2014 SXSW festival, running from March 7 through 16 in Austin, Texas, now defines itself as "Music, Film, Interactive." Indeed, the festival has served as the launch pad for some of the market's most high-profile startups, including Foursquare. 

Beyond that, SXSW is a potpourri of personalities, popular trends and brands vying for attention. Indeed, last year's extravaganza was a "feeding ground for viral campaigns and unique marketing stunts." This year? Well, you can expect more of the same—just amped up a few notches.

In fact, SXSW 2014 may end up being known for notoriety. None other than the world's most infamous whistleblower, Edward Snowden, will speak on March 10 via teleconference. He'll be conversing with Christopher Soghoian, principal technologist of the American Civil Liberties Union (ACLU) "on the impact of the NSA's spying efforts on the technology community, and the ways in which technology can help to protect us from mass surveillance," according to the festival's site.Continue reading...

app watch

Could IBM's Watson Be the Next Big App Platform?

Posted by Barry Silverstein on February 27, 2014 04:19 PM

Amid the flurry of product announcements (even by left-for-dead BlackBerry) and buzz over wearables at this week's Mobile World Congress, there was a keynote speech by IBM CEO Ginni Rometty that may have long-term implications for the mobile application world.

During her presentation, Rometty announced the "IBM Watson Mobile Developer Challenge," a first of its kind global competition to encourage mobile developers to create mobile consumer and business apps powered by Watson, the company's super-computer of Jeopardy! fame. The competition comes on the heels of IBM's launching of the IBM Watson Group, which it unveiled at CES 2014 in January.

While Watson made news by beating human contestants on the popular Jeopardy! television show more than two years ago, the commercial viability of the super-computer, named after IBM founder Thomas J. Watson, has only recently gained traction. In November 2013, for example, Fluid, a digital shopping company, introduced its "Expert Personal Shopper" application, which incorporates consumer information to become smarter with each interaction and operates as a knowledgeable sales associate in the palm of a shopper's hand.Continue reading...

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