tech innovation

Cooking With Big Data: IBM's Watson Releases a Cookbook

Posted by Sheila Shayon on January 22, 2015 03:18 PM

The Internet of Things has its first celebrity chef: IBM's Watson, which is releasing a cookbook in April.

Cognitive Cooking with Chef Watson, due in April, features more than 65 recipes developed by the Institute of Culinary Education (ICE) using “unconventional ingredient concepts generated by Chef Watson.”  

The results offering surprising flavor twists indeed (check out recipes below), including Spanish Almond Crescent, Creole Shrimp-Lamb Dumplings, Austrian Chocolate Burrito, Hoof-and-Honey Ale, Vietnamese Apple Kebab, Poutine and Chile—and, of course, bacon via Belgian Bacon Pudding.Continue reading...

brand news

Brand News: Virgin Hotels, Toyota, SpaceX and more

Posted by Shirley Brady on January 21, 2015 07:45 AM

TOP STORIES

Virgin Hotels opens first property in the world: a female-friendly hotel in Chicago with a virtual concierge named Lucy.

Toyota fends off Volkswagen to remain the world's biggest automaker for the third consecutive year.

Elon Musk's SpaceX confirms $1B investment by Google and Fidelity for $10B valuation.

Walmart introduces in-store tax refund pick-up for shoppers.

Dove campaign encourages girls and women to love their curls.Continue reading...

retail

NRF 2015: IBM and Apple Debut Retail Apps as Watson Turns Personal Shopper

Posted by Sheila Shayon on January 12, 2015 05:15 PM

IBM Smarter Commerce retail app Apple iPad

IBM and Apple announced a partnership back in July to create a suite of apps for mobile devices and the enterprise B2B market. The latest sector the global brands are teaming up to improve: retail, with two new apps for retailers revealed today at America's National Retail Federation annual conference, aka the NRF Big Show 2015, in New York.

In anticipation of new consumer research being released at NRF, “Shoppers disrupted: Retailing through the noise,” IBM showcased the apps in a keynote presentation. Attendees and press were invited to check out the apps at IBM's booth as the latest additions to its Smarter Commerce offering, presenting new ways to satisfy shoppers' demand for personalization, curation and relevant recommendations.

IBM’s deep reach into analytics and cognitive computing, not to mention its big data big brain Watson, is powering the latest stage in IBM's toolbox to help retailers: enterprise apps and insight-driven tools to better engage, and retain, customers.Continue reading...

tech innovation

IBM Watson Brings Big Brain to DNA-Based Health App for Consumers

Posted by Sheila Shayon on November 13, 2014 01:28 PM

IBM expects the bioinformatics market will grow to $12.86 billion by 2020, and its super-computer Watson is the brand's ambassador-at-large, set to secure its place—and future—in banking, education, insurance, retail and healthcare, the focus of Big Blue's big news today. 

Watson, which is being actively commercialized by IBM as a B2B offering for others' apps and software, is at the heart of a major announcement that could mean the end of the annual doctor's visit.

A joint effort by IBM and Pathway Genomics will combine Pathway's personal DNA sequencing and biometric data with Watson's human language analysis and research capabilities to track and diagnose your health, and deliver it all through an app that should be available to consumers in mid-2015. Continue reading...

tech innovation

IBM's Iwata: "Watson is an IBMer"

Posted by Shirley Brady on October 10, 2014 10:21 AM

IBM moved Watson into swanky new digs in Manhattan this week, just as IBM was named the world's fourth most valuable brand on Interbrand's new Best Global Brands report. Don't miss the Q&A with Jon Iwata, SVP of Marketing and Communications, explaining what the world's first cognitive computing system means to the IBM brand—and much more.

tech innovation

IBM Opens Global New York HQ to Expand Watson's Business Partners

Posted by Sheila Shayon on October 8, 2014 03:10 PM

Ever since Watson beat human champions in Jeopardy! in 2011, IBM has placed a big bet on its supercomputer, establishing a separate business unit, pledging $1 billion in investment and assembling a workforce of 2,000.

Since then, Watson has been venturing beyond IBM to work with other businesses and become a brand in his its own right.

After opening Watson’s computing capabilities to researchers in August, IBM today officially opened its global headquarters with 600 IBMers at 51 Astor Place in New York's Silicon Alley to serve local startups, in addition to opening wth five “Watson Client Experience Centers” around the world.Continue reading...

brand news

Brand News: Gap Inc., Fiat Chrysler, BBC and more

Posted by Dale Buss on October 8, 2014 09:43 AM

TOP STORIES

BBC unveils all-star version of God Only Knows, 17 years after iconic Perfect Day promo.

Gap Inc. CEO Glenn Murphy announces he's stepping down.

Fiat Chrysler CEO Sergio Marchionne says he's "done" in 2018.

NFL owners meet to discuss domestic violence handling. (More here.)

Whirlpool launches "Every day, care" tagline and campaign.Continue reading...

brand news

Brand News: General Mills, Subway, Clear Channel and more

Posted by Dale Buss on September 17, 2014 09:35 AM

TOP STORIES

General Mills sees profits drop 25 percent on decline in US sales.

Subway deploys mobile payments to all 26,000 US locations in partnership with Softcard, the mobile wallet formerly known as Isis.

Sony warns of $2 billion loss and trims mobile unit.

NFL lobbied to meet with women's activists as sponsors face protests and weigh pulling out, and the Minnesota Vikings switch course and bar Adrian Peterson. (Update: Nike has dropped its sponsorship of Peterson.)

Scotland's looming independence vote prompts Richard Branson and other business leaders to make contingency plans. 

MORE BRAND NEWS

Absolut licenses Andy Warhol images for holiday campaign.

Adobe helps bring 3D-printed shoe to life.

Airbus sells some defense businesses.

Allstate hosts college-football Twitter challenge.

ALS Association tries to avoid pitfalls after monetary success of Ice Bucket Challenge.Continue reading...

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