Posted by Sheila Shayon on November 13, 2014 01:28 PM
IBM expects the bioinformatics market will grow to $12.86 billion by 2020, and its super-computer Watson is the brand's ambassador-at-large, set to secure its place—and future—in banking, education, insurance, retail and healthcare, the focus of Big Blue's big news today.
Watson, which is being actively commercialized by IBM as a B2B offering for others' apps and software, is at the heart of a major announcement that could mean the end of the annual doctor's visit.
A joint effort by IBM and Pathway Genomics will combine Pathway's personal DNA sequencing and biometric data with Watson's human language analysis and research capabilities to track and diagnose your health, and deliver it all through an app that should be available to consumers in mid-2015. Continue reading...
Posted by Shirley Brady on October 10, 2014 10:21 AM
IBM moved Watson into swanky new digs in Manhattan this week, just as IBM was named the world's fourth most valuable brand on Interbrand's new Best Global Brands report. Don't miss the Q&A with Jon Iwata, SVP of Marketing and Communications, explaining what the world's first cognitive computing system means to the IBM brand—and much more.
Posted by Sheila Shayon on October 8, 2014 03:10 PM
Ever since Watson beat human champions in Jeopardy! in 2011, IBM has placed a big bet on its supercomputer, establishing a separate business unit, pledging $1 billion in investment and assembling a workforce of 2,000.
Since then, Watson has been venturing beyond IBM to work with other businesses and become a brand in his its own right.
After opening Watson’s computing capabilities to researchers in August, IBM today officially opened its global headquarters with 600 IBMers at 51 Astor Place in New York's Silicon Alley to serve local startups, in addition to opening wth five “Watson Client Experience Centers” around the world.Continue reading...
Posted by Dale Buss on October 8, 2014 09:43 AM
BBC unveils all-star version of God Only Knows, 17 years after iconic Perfect Day promo.
Gap Inc. CEO Glenn Murphy announces he's stepping down.
Fiat Chrysler CEO Sergio Marchionne says he's "done" in 2018.
NFL owners meet to discuss domestic violence handling. (More here.)
Whirlpool launches "Every day, care" tagline and campaign.Continue reading...
Posted by Dale Buss on September 17, 2014 09:35 AM
General Mills sees profits drop 25 percent on decline in US sales.
Subway deploys mobile payments to all 26,000 US locations in partnership with Softcard, the mobile wallet formerly known as Isis.
Sony warns of $2 billion loss and trims mobile unit.
NFL lobbied to meet with women's activists as sponsors face protests and weigh pulling out, and the Minnesota Vikings switch course and bar Adrian Peterson. (Update: Nike has dropped its sponsorship of Peterson.)
Scotland's looming independence vote prompts Richard Branson and other business leaders to make contingency plans.
MORE BRAND NEWS
Absolut licenses Andy Warhol images for holiday campaign.
Adobe helps bring 3D-printed shoe to life.
Airbus sells some defense businesses.
Allstate hosts college-football Twitter challenge.
ALS Association tries to avoid pitfalls after monetary success of Ice Bucket Challenge.Continue reading...
Posted by Dale Buss on September 11, 2014 09:36 AM
Apple hires Gap's No. 2 marketer as it needs retailers to warm up to Apple Pay and faces delay in getting new iPhone 6 to China, as Samsung releases slew of ads poking fun at Apple announcements.
NFL appoints former FBI director to investigate Rice as AP reports that league saw video in April, and Verizon defends NFL Commissioner Goodell.
McDonald's tests tablet ordering and files trademark for "McBrunch."
RadioShack rescue package is in the works.
Sony reaches deal to carry Viacom TV channels on web.
MORE BRAND NEWS
Alibaba on track to beat Facebook's blockbuster public offering for biggest IPO ever.
Audi and Chrysler are fined by pricing regulators in China, where foreign companies are increasingly feeling the heat.
Bonobos seeks to disrupt fashion retail.
Burger King launches black cheeseburger (with black cheese) in Japan, where KFC runs chicken-fried social marketing.Continue reading...
Posted by Sheila Shayon on September 10, 2014 07:28 PM
The real star of Fashion Week 2014 is digital innovation.
Ralph Lauren showcased his Spring 2015 collection, including his Polo line for women, with a water-screen projection above Manhattan’s Central Park, along with a film celebrating New York City. And while the theatrical display may have made the designs and the models wearing them secondary, RL's feat was an impressive entrant into a fashion celebration that has turned its attention to tech.
Elsewhere in New York, Samsung used its sponsored backstage lounge to showcase its latest mobile and wearable tech innovations, including the new Samsung Galaxy Note 4, Galaxy Note Edge and Gear VR, while Burberry created interactive billboards in New York, London and Paris that allowed smartphone users to see their initials inscribed on a digital bottle of the brand's new My Burberry perfume.
Around the world, adidas used Berlin Fashion Week to launch footwear selfies using its newest customization app that lets fans adorn the brand’s ZX FLUX sneakers with personal photos.Continue reading...
Posted by Dale Buss on August 28, 2014 09:26 AM
Apple and Samsung face off in wearables market.
Nespresso launches $550-million sustainability strategy.
JPMorgan and other banks struck by hackers.
GlaxoSmithKline sees US accelerate human clinical trials of ebola vaccine, report says.
Kia plans $1-billion car assembly plant in Mexico and unveils redesigned Sorento.
MORE BRAND NEWS
Alibaba sees results improve ahead of IPO.
Billabong sticks to turnaround plan despite losses.
Bissell Canada takes clean to a new level with Toronto subway stunt.Continue reading...