Best Global Green Brands 2014

brand news

Brand News: Apple, Nespresso, JPMorgan and more

Posted by Dale Buss on August 28, 2014 09:26 AM

TOP STORIES

Apple and Samsung face off in wearables market.

Nespresso launches $550-million sustainability strategy.

JPMorgan and other banks struck by hackers.

GlaxoSmithKline sees US accelerate human clinical trials of ebola vaccine, report says.

Kia plans $1-billion car assembly plant in Mexico and unveils redesigned Sorento.

MORE BRAND NEWS

Alibaba sees results improve ahead of IPO.

Billabong sticks to turnaround plan despite losses. 

Bissell Canada takes clean to a new level with Toronto subway stunt.Continue reading...

tech in the spotlight

At Wimbledon, IBM Boosts Engagement with Big Data

Posted by Mark J. Miller on July 7, 2014 01:40 PM

The oldest tennis tournament in the world got a digital facelift thanks to longtime partner IBM, which brought its famed supercomputer Watson to this year's Wimbledon event to help analyze both the events on the court and in the stands.

Over 200 IBM staffers were on-location this year to help translate and project the latest information about the tournament, from ball speed and direction to crowd engagement and noise levels. 

“The amount of data being captured, what’s involved with getting a single point on to the scoreboard, and the relationships between all the data touch points, is a major process,” Sam Seddon, Wimbledon client and program executive at IBM, told The Drum. “Everything has to be thought of, even things like where court sound comes from.”

This year, umpires kept score with tablets while match-related content was pushed to digital screens around the event, as well as the tournament's websites and mobile apps—all within seconds of occurence.Continue reading...

brand news

Brand News: GM, L'Oreal, Bayer and more

Posted by Shirley Brady on July 1, 2014 09:29 AM

TOP STORIES

GM hopes to turn the key as automaker recalls 8.4 million vehicles and announces victim compensation plan.

Jeep tops most patriotic brands list as brand boosts Chrysler’s June sales.    

L’Oreal settles with FTC over anti-aging ad claims.

Bayer broadens healthcare line by keeping Merck's Dr. Scholl's and Coppertone brands.

Wendy’s taps Boyz II Men for pretzel burger campaign kicking off on Facebook.  

MORE BRAND NEWS

Aereo rivals aim to take advantage of US Supreme Court setback for brand.  

AirAsia and Rakuten team up for budget Japanese airline.  

AT&T sells America Movil stake.Continue reading...

get creative

SXSW '14 Preview: Snowden, Gaga and Nye, Oh My!

Posted by Barry Silverstein on March 6, 2014 06:20 PM

Each year, it seems SXSW (South By South West) gets more and more curious—and this year is no exception. Once dedicated to music, the 2014 SXSW festival, running from March 7 through 16 in Austin, Texas, now defines itself as "Music, Film, Interactive." Indeed, the festival has served as the launch pad for some of the market's most high-profile startups, including Foursquare. 

Beyond that, SXSW is a potpourri of personalities, popular trends and brands vying for attention. Indeed, last year's extravaganza was a "feeding ground for viral campaigns and unique marketing stunts." This year? Well, you can expect more of the same—just amped up a few notches.

In fact, SXSW 2014 may end up being known for notoriety. None other than the world's most infamous whistleblower, Edward Snowden, will speak on March 10 via teleconference. He'll be conversing with Christopher Soghoian, principal technologist of the American Civil Liberties Union (ACLU) "on the impact of the NSA's spying efforts on the technology community, and the ways in which technology can help to protect us from mass surveillance," according to the festival's site.Continue reading...

app watch

Could IBM's Watson Be the Next Big App Platform?

Posted by Barry Silverstein on February 27, 2014 04:19 PM

Amid the flurry of product announcements (even by left-for-dead BlackBerry) and buzz over wearables at this week's Mobile World Congress, there was a keynote speech by IBM CEO Ginni Rometty that may have long-term implications for the mobile application world.

During her presentation, Rometty announced the "IBM Watson Mobile Developer Challenge," a first of its kind global competition to encourage mobile developers to create mobile consumer and business apps powered by Watson, the company's super-computer of Jeopardy! fame. The competition comes on the heels of IBM's launching of the IBM Watson Group, which it unveiled at CES 2014 in January.

While Watson made news by beating human contestants on the popular Jeopardy! television show more than two years ago, the commercial viability of the super-computer, named after IBM founder Thomas J. Watson, has only recently gained traction. In November 2013, for example, Fluid, a digital shopping company, introduced its "Expert Personal Shopper" application, which incorporates consumer information to become smarter with each interaction and operates as a knowledgeable sales associate in the palm of a shopper's hand.Continue reading...

brand news

In the News: Boeing, Volkswagen, Adidas and more

Posted by Dale Buss on February 27, 2014 09:28 AM

In the News

Boeing designs self-destructing "Mission Impossible" smartphone.

Volkswagen cuts European worker bonuses on slump in demand and recalls almost 600,000 vans. 

Adidas to stop selling sexually-suggestive World Cup T-shirts after outcry. 

Barnes & Noble swings to profit on cost-cutting. 

Best Buy posts sales decline but returns to profit with cost cuts. 

Bitcoin falls in crosshairs of nations' regulators. 

eBay leads $133.7 million investment in Indian shopping site Snapdeal. 

European Union bans e-cigarette ads. 

Ford gets Mustang tie-up to Need for Speed and improves convertible top to take on German rivals. 

GM now faces federal investigation of its handling of recall.Continue reading...

tech innovation

CES 2014: IBM Puts Watson to Work as Tech Consultant with $1B Investment

Posted by Sheila Shayon on January 10, 2014 12:55 PM

IBM remains bullish on Watson, its supercomputer made famous on Jeopardy!, but it is having a hard time leveraging the super-smart artificial brain beyond trivia and into revenue-producing businesses.

IBM maintains that Watson has revolutionary real-world applications in a variety of verticals including health care and investing, with CEO Virginia Rometty projecting that Watson would generate $10 billion in annual revenue within 10 years. But according to Wall Street Journal, as of last October, Watson wasn't meeting revenue hopes, generating "only" $100 million. Setbacks include costs in “training” Watson “to master the particulars of various businesses.”

To better realize its potential, IBM announced at CES this week in Las Vegas that it is investing $1 billion into making Watson the centerpiece of a new business group based in New York—a group that will build out a productive and profitable ecosystem for the super-computer. Already employing 2,000 people, IBM projects the unit to create $20 billion in revenue by 2015.Continue reading...

brand news

In the News: Yahoo, Alibaba, McDonald's and more

Posted by Dale Buss on January 8, 2014 09:23 AM

In the News

Yahoo overhauls its advertising platforms as Mayer puts on a show at CES

Alibaba integrates its payment service with China's Sina Weibo.

McDonald's looks to use sustainable beef by 2016.

Airbus names new US chief.

Amazon makes it difficult for new hires to stick.

Barnes & Noble promotes Nook head to CEO.

Bentley sees steady luxury sales in 2014.

BlackBerry renews its vows to the smartphone keyboard.

Boeing must slash costs of building Dreamliner.

Comcast halts erosion in video subscribers.Continue reading...

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