tech innovation

IBM's Iwata: "Watson is an IBMer"

Posted by Shirley Brady on October 10, 2014 10:21 AM

IBM moved Watson into swanky new digs in Manhattan this week, just as IBM was named the world's fourth most valuable brand on Interbrand's new Best Global Brands report. Don't miss the Q&A with Jon Iwata, SVP of Marketing and Communications, explaining what the world's first cognitive computing system means to the IBM brand—and much more.

tech innovation

IBM Opens Global New York HQ to Expand Watson's Business Partners

Posted by Sheila Shayon on October 8, 2014 03:10 PM

Ever since Watson beat human champions in Jeopardy! in 2011, IBM has placed a big bet on its supercomputer, establishing a separate business unit, pledging $1 billion in investment and assembling a workforce of 2,000.

Since then, Watson has been venturing beyond IBM to work with other businesses and become a brand in his its own right.

After opening Watson’s computing capabilities to researchers in August, IBM today officially opened its global headquarters with 600 IBMers at 51 Astor Place in New York's Silicon Alley to serve local startups, in addition to opening wth five “Watson Client Experience Centers” around the world.Continue reading...

brand news

Brand News: Gap Inc., Fiat Chrysler, BBC and more

Posted by Dale Buss on October 8, 2014 09:43 AM

TOP STORIES

BBC unveils all-star version of God Only Knows, 17 years after iconic Perfect Day promo.

Gap Inc. CEO Glenn Murphy announces he's stepping down.

Fiat Chrysler CEO Sergio Marchionne says he's "done" in 2018.

NFL owners meet to discuss domestic violence handling. (More here.)

Whirlpool launches "Every day, care" tagline and campaign.Continue reading...

brand news

Brand News: General Mills, Subway, Clear Channel and more

Posted by Dale Buss on September 17, 2014 09:35 AM

TOP STORIES

General Mills sees profits drop 25 percent on decline in US sales.

Subway deploys mobile payments to all 26,000 US locations in partnership with Softcard, the mobile wallet formerly known as Isis.

Sony warns of $2 billion loss and trims mobile unit.

NFL lobbied to meet with women's activists as sponsors face protests and weigh pulling out, and the Minnesota Vikings switch course and bar Adrian Peterson. (Update: Nike has dropped its sponsorship of Peterson.)

Scotland's looming independence vote prompts Richard Branson and other business leaders to make contingency plans. 

MORE BRAND NEWS

Absolut licenses Andy Warhol images for holiday campaign.

Adobe helps bring 3D-printed shoe to life.

Airbus sells some defense businesses.

Allstate hosts college-football Twitter challenge.

ALS Association tries to avoid pitfalls after monetary success of Ice Bucket Challenge.Continue reading...

brand news

Brand News: NFL, McDonald's, Samsung and more

Posted by Dale Buss on September 11, 2014 09:36 AM

TOP STORIES

Apple hires Gap's No. 2 marketer as it needs retailers to warm up to Apple Pay and faces delay in getting new iPhone 6 to China, as Samsung releases slew of ads poking fun at Apple announcements.

NFL appoints former FBI director to investigate Rice as AP reports that league saw video in April, and Verizon defends NFL Commissioner Goodell.

McDonald's tests tablet ordering and files trademark for "McBrunch."

RadioShack rescue package is in the works.

Sony reaches deal to carry Viacom TV channels on web.

MORE BRAND NEWS

Alibaba on track to beat Facebook's blockbuster public offering for biggest IPO ever.

Audi and Chrysler are fined by pricing regulators in China, where foreign companies are increasingly feeling the heat.

Bonobos seeks to disrupt fashion retail.

Burger King launches black cheeseburger (with black cheese) in Japan, where KFC runs chicken-fried social marketing.Continue reading...

fashion week

Tech Takes the Runway as Brands Differentiate with Digital Displays

Posted by Sheila Shayon on September 10, 2014 07:28 PM

The real star of Fashion Week 2014 is digital innovation. 

Ralph Lauren showcased his Spring 2015 collection, including his Polo line for women, with a water-screen projection above Manhattan’s Central Park, along with a film celebrating New York City. And while the theatrical display may have made the designs and the models wearing them secondary, RL's feat was an impressive entrant into a fashion celebration that has turned its attention to tech

Elsewhere in New York, Samsung used its sponsored backstage lounge to showcase its latest mobile and wearable tech innovations, including the new Samsung Galaxy Note 4, Galaxy Note Edge and Gear VR, while Burberry created interactive billboards in New York, London and Paris that allowed smartphone users to see their initials inscribed on a digital bottle of the brand's new My Burberry perfume.

Around the world, adidas used Berlin Fashion Week to launch footwear selfies using its newest customization app that lets fans adorn the brand’s ZX FLUX sneakers with personal photos.Continue reading...

brand news

Brand News: Apple, Nespresso, JPMorgan and more

Posted by Dale Buss on August 28, 2014 09:26 AM

TOP STORIES

Apple and Samsung face off in wearables market.

Nespresso launches $550-million sustainability strategy.

JPMorgan and other banks struck by hackers.

GlaxoSmithKline sees US accelerate human clinical trials of ebola vaccine, report says.

Kia plans $1-billion car assembly plant in Mexico and unveils redesigned Sorento.

MORE BRAND NEWS

Alibaba sees results improve ahead of IPO.

Billabong sticks to turnaround plan despite losses. 

Bissell Canada takes clean to a new level with Toronto subway stunt.Continue reading...

tech in the spotlight

At Wimbledon, IBM Boosts Engagement with Big Data

Posted by Mark J. Miller on July 7, 2014 01:40 PM

The oldest tennis tournament in the world got a digital facelift thanks to longtime partner IBM, which brought its famed supercomputer Watson to this year's Wimbledon event to help analyze both the events on the court and in the stands.

Over 200 IBM staffers were on-location this year to help translate and project the latest information about the tournament, from ball speed and direction to crowd engagement and noise levels. 

“The amount of data being captured, what’s involved with getting a single point on to the scoreboard, and the relationships between all the data touch points, is a major process,” Sam Seddon, Wimbledon client and program executive at IBM, told The Drum. “Everything has to be thought of, even things like where court sound comes from.”

This year, umpires kept score with tablets while match-related content was pushed to digital screens around the event, as well as the tournament's websites and mobile apps—all within seconds of occurence.Continue reading...

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