2014 Brandcameo Product Placement Awards

doing good

Justin Bieber Uses Clout to Promote WeTopia

Posted by Sheila Shayon on January 10, 2012 02:01 PM

Teen pop sensation Justin Bieber is putting his money where his heart is and investing in Sojo Studios’ WeTopia, which launched late last year to produce social games with nonprofit beneficiaries in a Farmville-like Facebook game for developing countries (such as Haiti, as seen above).

Promoting WeTopia as a collective effort (replacing the implied 'you' in Utopia with 'we'), Sojo Studios encourages online gamers to ‘Play for Good,’ and its free-to-play, community-building game lets players create and nurture WeTopia villages, earn “Joy” currency, applicable to real-world charitable projects in the U.S. and abroad, and track the impact of their contributions.

Initial nonprofit partners include Save the Children, buildOn and Children’s Health Fund. Bieber, naturally, announced his involvement on Facebook and Twitter.Continue reading...

games people play

WeTopia: Facebook Gaming for Good

Posted by Sheila Shayon on November 30, 2011 03:01 PM

“If you’re going to waste your time playing games on Facebook, you might as well do it and help build a better world while you’re at it,” writes Techcrunch.com about Sojo Studios’ WeTopia, an online game launching today that’s designed to have fun while raising money for children’s charities.

It’s a free-to-play Facebook game where players build villages and help their neighbors – all for ‘joy’ currency, in-game coins for real charitable works. They're convertible to real-world non-profit donations to promote healthcare and education. WeTopia is advancing the collective notion of gaming rewards beyond points, discounts and coupon redemption.

“Each purchase results in a direct donation to a real world cause. Buying an in-game fountain, for instance, leads to the contribution of a donation of clean water,” notes Venturebeat.

WeTopia heralds the next iteration of combining social games with non-profit beneficiaries. It's backed by former Facebook employee, Path CEO Dave Morin, with digital doyenne Esther Dyson on the advisory board and an exclusive partnership with Ellen DeGeneres.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
BPBP
Branding Comeback Challenges
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements