brand news
Posted by Dale Buss on April 30, 2013 09:15 AM

ESPN apologizes for comments by commentator after NBA player announces he's gay.
Honda recalls almost 46,000 Fits in North America.
Chrysler sees profit tumble on poorly executed product launches.
Alibaba and Sina form alliance of China online businesses.
Apple files for new technology that tells whether to text or call friends.
Asos prepares marketing drive to grow global brand.
BP reviews safety after oil leak in North Sea.
Best Buy sells Europe unit back to Carphone Warehouse.
BlackBerry CEO questions future of tablets (which brand doesn't have).Continue reading...
More about: Brand News, ESPN, Honda, Chrysler, Alibaba, Apple, Asos, BBDO, BP, Best Buy, BlackBerry, Boeing, Budweiser, Carphone Warehouse, Conde Nast, Datsun, Fab, Facebook, Gillette, Google, Google Glass, Grey H&M, Herbalife, Hostess, J.P. Morgan Chase, LG, Macy's, Madonna, Nissan, Nissan Altima, Pandora, Pfizer, Procter & Gamble, Sbarro, Siemens, Sina, Target, Twitter, Virgin, Wall Street Journal, Weather Channel, WWE, Wired, Yahoo
name blame
Posted by Sheila Shayon on November 7, 2012 03:50 PM

The Weather Channel has named the nor’easter winter storm that's now bringing snow to New York City and environs after the Greek goddess-inspired Athena. The all-weather, all the time brands admits it's a ploy to bring attention (and own the conversation) about the post-Hurricane Sandy ice storm that's threatening to blanket gloom on those relief efforts.
“Without Sandy, we may not have named this storm," the Weather Channel admits. "However, one of our main reasons for naming events is societal impact. With so many people still under recovery efforts — even well inland — the combination of heavy, wet snow and wind prompted the decision to name this storm.”
The U.S. National Weather Service, however, isn't impressed. It's refusing to acknowledge or condone Athena — or any other storm names emanating from Weather Channel HQ in Atlanta.Continue reading...
brand news
Posted by Dale Buss on November 5, 2012 09:01 AM
AB InBev sees continuing market-share losses by Budweiser in U.S.
Weather Channel hopes to maintain Sandy ad dollars.
Hyundai and Kia take hits on EPA mileage claims.
Amazon gets major push-back from traditional booksellers.
Best Buy may be facing existential questions soon.
Boeing to get big helicopter order from India.Continue reading...
More about: Brand News, AB InBev, Amazon, Best Buy, Boeing, Budweiser, Facebook, Four Seasons, GM, Google, Hurricane Sandy, Hyundai, Kia, Kohls, NHL, Nissan, Reckitt Benckiser, Starbucks, Toyota, Twitter, Volvo, Walmart, Weather Channel
in the spotlight
Posted by Shirley Brady on October 29, 2012 10:06 AM

A snapshot of how Hurricane Sandy is impacting the U.S. today, as states shut down transit systems and schools, and many businesses are closed or letting employees work from home as the northeast is in lockdown mode:
More about: Hurricane Sandy, Weather Channel, Citibank, Citi, Chase, Goldman Sachs, Google, Nexus, Android, YouTube, NYSE, NASDAQ, Starbucks, Airlines, Energy, NFL, Sports
brand news
Posted by Dale Buss on October 22, 2012 09:00 AM

Lance Armstrong is stripped of titles and banned from cycling for life by international body.
Nissan joins hybrid parade.
Virgin's four-star hotels are coming to NYC.
AIG CEO defends company's "free lunch" to New York mag.
American Idol sees ad rates fall.
Ancestry.com agrees to $1.6-billion takeover deal.
Apple creates buzz with plans for smaller iPad as school sales buoy its tablet lead.
BP sells entire Russian stake to Rosneft.
Banana Republic plans to bring back Mad Men collection.Continue reading...
More about: Brand News, AIG, American Idol, Ancestry.com, Apple, Lance Armstrong, BP, Banana Republic, Caterpillar, Citi, Citicorp, Disney, Dollar Thrifty, eBay, Electrolux, FedEx, Good Earth Tea, Heinz, Hertz, Honda, Ikea, iPad, Kraft, Kraft Foods, McDonald's, Macy's, Mad Men, Marilyn Monroe, Microsoft, NBA, NBC, Nissan, Philips, Prabal Gurung, Rosneft, Target, Toys R Us, Twitter, Virgin, Volkswagen, VW, Weather Channel
brand news
Posted by Shirley Brady on June 4, 2012 12:34 PM

Microsoft takes the stage at E3 to talk up Xbox.
Marvel starts production on Iron Man 3.
Vita Coco unveils new campaign with Rihanna (right).
Aon Hewitt finds positive shift in internal brand engagement.
Black & Decker coffee machines recalled following 1,300 complaints.
BlackBerry parent RIM shares drop below $10.
Celsius mobile phone with embedded Swiss timepiece retails for $312K.
Coca-Cola and McDonald's hit back at Mike Bloomberg's NYC big soda ban.
Corning expands on Gorilla Glass with thinner Willow Glass.
Facebook shares tumble to new low on Sanford Bernstein questions.
Ford crowdsources Focus ST commercial.
Google's Project Glass codename? Wingman.
Got Milk? and California Dairy Council partner for consumer education campaign.Continue reading...
More about: Brand News, Aon Hewitt, Black & Decker, BlackBerry, Celsius, Coca-Cola, E3, Facebook, Ford, Google, Got Milk?, Kellogg, Kellogg's, Kroger, Marvel, McDonald's, Michelin, Microsoft, PepsiCo, Quaker Oats, RIM, Scion, Scooby-Doo, Slow Food USA, Weather Channel, Xbox, Iron Man 3, UN, UNEP, Vita Coco, Warner Bros., Cesar Millan, Rihanna, Coconut Water, Soda, Obesity, Michael Bloomberg
brand news
Posted by Dale Buss on December 1, 2011 09:04 AM

Adobe acquires web marketing firm.
AT&T and T-Mobile explore joint venture as Plan B to merger.
Burger King launches QSR fries battle as Wendy's moves closer to topping the chain in market share.
BMW and Toyota will cooperate on diesel engines and green research.
Boeing makes peace with labor.
Coca-Cola gets frosty reception for white holiday cans; partners with (RED) for World AIDS Day.
Foursquare rolls out new buttons for publishers.
Google+ enhances brand pages.
Intuit to offer free tax advice on the phone.
McDonald's finds way around Happy Meal toy ban in San Francisco.
NBCUniversal plans second Harry Potter theme park.Continue reading...
More about: Brand News, Adobe, BMW, AT&T, Apple, Boeing, Burger King, Coca-Cola, Foursquare, Google, Google+, Harry Potter, Intuit, McDonald's, NBCUniversal, Nestle, Olympus, (RED), RIM, Samsung, T-Mobile, Time Inc., Toyota, Twitter, Walt Disney, Weather Channel, Wendy's, Yahoo, Zynga
brand news
Posted by Dale Buss on October 28, 2011 08:45 AM

Saab signs deal to be purchased by Chinese firms.
Samsung overtakes Apple as top smartphone seller.
Virgin Galactic space tourism could begin in 2013.
Chrysler becomes profit-maker.
Disney strikes TV deal in Russia.
Jack in the Box and Jamba Juice are testing Google Wallet.
J.Crew president Jenna Lyons' personal life makes headlines.
Netflix reportedly takes up one-third of web bandwidth.
New York City's first casino opens today.
Nokia launches first Windows phone ad, in Europe.
Obama administration announces desert solar energy zones.
P&G's Wrigley brand is 100 years old this month as company finds consumers largely are accepting price hikes.
Samuel L. Jackson becomes top-grossing movie star of all time.
Under Armour hits the basketball court.
Weather Channel relaunches iPad app ahead of international expansion.
Whirlpool to cut more than 5,000 jobs.
& NYT ponders if the era of cheap Chinese imports to US is ending.
More about: Brand News, Apple, Chrysler, Disney, Google Wallet, iPad, J.Crew, Jack in the Box, Jamba Juice, Netflix, Nokia, P&G, Saab, Samsung, Under Armour, Virgin, Virgin Galactic, Weather Channel, Whirlpool, Wrigley, New York, China, Barack Obama, Samuel L. Jackson