Not Your Parent’s Weather Underground

This map of 50 webcams is part of the relaunch of Weather Underground, now refreshed with sophisticated weather-forecasting technology that relies on a global network of 19,000 amateur, private weather stations equipped with the company’s software. 

“This was crowdsourcing before crowdsourcing was even known as a term,” comments Richard Lowden, VP sales at Weather Underground. “We’re giving people the opportunity to share the information with their neighbors. We’ve built up a robust community.” 

Lowden and colleague Chuck Prewitt, VP biz dev, believe that neighborhood-by-neighborhood weather forecasting has unique value — and they're not afraid to take on the giant that is Weather.com and the Weather Channel, which has also been making a move into local forecasts.Continue reading...