web watch

Mozilla Invites Users to Mark Up the Web

Posted by Sheila Shayon on June 13, 2011 04:00 PM

Mozilla Firefox believes the web should be open…and they’ve created Mark Up so all who agree can contribute their support.

Mark Up captures marks using GML and mouse input and connects them end-to-end in a single line rendered in 3D space. Users can browse, pan, zoom, rotate and sort the animated marks.Continue reading...

sex sells

Burger King's Shower Girl Still Serving Up Breakfast

Posted by Stephanie Startz on December 18, 2009 02:41 PM

It's been eight days since she steamed up the Internet, and despite a surge of condemnation and controversy late last week, the UK's sexy spokeswoman for Burger King's breakfast menu is still serving suds with spuds.

Burger King's latest online marketing venture invites voyeurs to “watch the shower babe shake her bits to the hits at 9:30 a.m. every morning" on the web site, singingintheshower.co.uk.

While on the site customers can vote on what song the model sings and what bikini she wears, enter to win a date with the “shower babe,” and download coupons. The site is age restricted to 18 and over.Continue reading...

tech champs

LG Uses Web 2.0 To Warn Teens About Text Abuses

Posted by Stephanie Startz on December 3, 2009 05:39 PM

Planning on sending a sexy text, a "sext"? Or maybe starting a nasty rumor? Mobile device brand LG, James Lipton and his beard implore you to “Give It A Ponder.”

LG’s new campaign taps into mobile culture and the undoing people experience via their own thumbs. The campaign artfully employs traditional media in television and print ads and successfully utilizes Web 2.0 features on the web site giveitaponder.com.

The campaign’s television ads feature an omnipresent James Lipton, beloved but oft-teased host of Bravo's Inside The Actors Studio, sharing the wisdom of his beard with young people whose moral compasses need some assistance pointing true north.Continue reading...

brand revival

"Smile," Put On A Happy Face For Kodak

Posted by Stephanie Startz on October 30, 2009 10:10 AM

kodakLaunching their first brand campaign since 2005, Kodak is trying to cheer up consumers worried about the ailing economy.

Starting tomorrow, Kodak will inform consumers that "It's Time to Smile" in a series of television and print advertisements.

The branding campaign is a response the challenging economic climate. Eastman Kodak Company commissioned a report, the “Future of Reconnectivity,” which found that during "tough times, people have a common desire to reconnect with loved ones, in part, by sharing photos."Continue reading...

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